Marketing Operations Executive in Halifax

At ALTOUR, we believe people are the driving force behind every meaningful connection - our clients' and our own. With more than 1,000 team members and a presence in over 80 countries, we are a globally recognized leader in corporate travel management and a proud division of Internova Travel Group. Our mission is to manage the complexities of connecting people so they can represent their brands in the most impactful way possible. That same philosophy shapes our workplace culture, one that evolves, improves, and empowers our people to grow and thrive.

We embrace innovation and leading‐edge technology to create smarter, faster, and more tailored solutions – not just for our clients, but for each other. At ALTOUR, you will be part of a collaborative, forward‐thinking environment where your voice matters and your success is a shared journey.

Build and own the marketing operations engine that powers scalable growth at ALTOUR. This role is responsible for the systems, data, and processes that turn campaigns into pipeline. You design, maintain, and optimise HubSpot and connected platforms so marketing and sales can operate at speed, with confidence in the data. This is not an email role. This is a systems, data, and optimisation role.

• Marketing operations and systems

• Set up and structure all campaigns in HubSpot
• Build, manage, and optimise workflows and automations
• Maintain campaign tracking, attribution, and reporting structure
• Manage chatbot conversations and sales flows
• Maintain the integration logic between HubSpot, Salesforce, and website systems
• Maintain dashboards and reporting inputs

• Own data hygiene across marketing systems
• Manage lifecycle stages, lead status, and field accuracy
• Maintain ZoomInfo and generate clean, targeted campaign lists
• Ensure GDPR‐compliant processes are followed
• Diagnose and fix data issues before they impact reporting or sales

• Build dashboards that track performance across the full funnel
• Set up attribution and conversion tracking
• Identify drop‐offs and optimisation opportunities
• Provide clear recommendations to improve campaign performance
• Support paid campaign setup and tracking for LinkedIn and Google Ads

• Document marketing operations processes and playbooks
• Manage the marketing project tracker and email inbox
• Track incoming requests, priorities, and completion times
• Report on throughput, bottlenecks, and turnaround times

• Act as day‐to‐day liaison between marketing, sales operations, IT, and development teams
• Support HubSpot–Salesforce integration and troubleshooting
• Coordinate with website and Salesforce developers to resolve issues and improve workflow.

• Test new tools, integrations, and automation features
• Propose improvements to campaign flow, data capture, and conversion
• Help future‐prove ALTOUR's marketing stack

• Campaigns launch without rework or delays
• Data is accurate, clean, and trusted by sales
• Dashboards reflect reality, not best guesses
• Campaign performance improves through optimisation
• Stakeholders know exactly where to go for support

• 2+ years' experience with HubSpot or similar marketing automation platform
• CRM experience (Salesforce preferred)
• Strong data and analytical skills
• Process‐driven mindset with attention to detail
• Comfortable working cross‐functionally

• ZoomInfo or similar data tools
• Paid media setup experience
• Analytics tools (GA4, Looker, Power BI)
• CMS or tracking tools (WordPress, GTM)
• A/B testing and experimentation experience

This role protects revenue. Without strong marketing operations, campaigns fail quietly, data degrades, and sales loses confidence in marketing output. This position ensures speed, accuracy, and scale across the entire funnel.

Our benefit offerings include healthcare, dental care, health Assured (EAP), life insurance and Perkbox. This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company's financial goal achievement and individual performance.

Internova Travel Group is an Equal Opportunity Employer. We make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.