At a Glance
- Tasks: Lead innovative marketing strategies to engage top-tier clients across EMEA.
- Company: Join Palo Alto Networks, a leader in cybersecurity innovation.
- Benefits: Competitive salary, flexible work options, and a vibrant team culture.
- Other info: Diverse and inclusive workplace committed to innovation and growth.
- Why this job: Make a real impact in cybersecurity while collaborating with passionate professionals.
- Qualifications: 5-7 years in B2B marketing, especially in tech or cybersecurity.
The predicted salary is between 60000 - 75000 £ per year.
Our Mission At Palo Alto Networks® we're united by a shared mission to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you're ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you're in the right place.
Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That's why most of our teams work from the office full time, with flexibility when it's needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.
Job Summary As the ABM EMEA Lead you will be the connective tissue between our global marketing strategy, product marketing engines, and regional enterprise sales teams. You will design, execute, and optimize data-driven, hyper-targeted marketing programs aimed at a defined list of high-value strategic and major accounts across the EMEA theatre. Your mission is to drive brand disruption, accelerate pipeline velocity, and foster deep C-level engagement. You will leverage intent data, AI-driven marketing tech, and highly customized content workflows to establish Palo Alto Networks as the cybersecurity platform partner of choice for EMEA's largest enterprises.
Your Impact
- Strategic Account Alignment: Partner closely with Regional Sales Directors and Strategic/Major Account Managers to select target accounts, analyze account insights, and co-create bespoke 1:1 and 1:few ABM plans that align with specific regional pipeline goals.
- Campaign Orchestration & Execution: Architect and deploy multi-channel, personalized ABM campaigns (including digital, content syndication, tailored nurture tracks, executive roundtables, and high-touch bespoke events) that address the specific pain points of target personas (e.g., the C-Suite and the wider Decision-Making Buying Group).
- Cross-Functional Collaboration & Internal Amplification: Navigate a highly matrixed organization by acting as the bridge between EMEA Field Marketing teams, Global Campaign Hubs, Paid Media, and Partner Ecosystem teams to ensure campaign consistency and zero-defect execution. Drive a rigorous internal amplification and alignment rhythm, which includes leading continuous reporting with sales and marketing, publishing ABM newsletters, attending regional monthly and QBR meetings, and providing bi-weekly email updates to key stakeholders.
- Localization & Cultural Nuance Management: Balance global marketing frameworks with regional realities. Adapt messaging, content strategies, and delivery channels to fit the unique linguistic, cultural, and compliance needs of various EMEA sub-regions.
- Data-Driven Optimization & Reporting: Shift away from vanity metrics to relentlessly track business outcomes. Interrogate intent data, monitor funnel health, and report on ABM KPIs during quarterly business reviews with sales leadership.
- AI Integration: Actively embrace and weave AI capabilities into the fabric of daily workflows using AI tools to scale deep account research, streamline hyper-personalized content creation, and analyze predictive intent data.
Qualifications
- B2B Enterprise Experience: 5-7+ years of hands-on experience in Enterprise Field Marketing, Demand Generation, or specific ABM roles, ideally within the cybersecurity, SaaS, or deep technology sectors.
- ABM Practice Mastery: Proven track record of planning and executing outcome-based ABM programs that have directly resulted in increased marketing-sourced pipeline and shortened sales cycles for high-value accounts.
- MarTech Proficiency: Strong familiarity and comfort with enterprise marketing technology stacks, including CRM, Marketing Automation, and ABM/Intent platforms.
- Stakeholder & Relationship Management: Exceptional communication and interpersonal skills. Proven capability acting as a trusted business partner to senior sales executives.
- Analytical Mindset: Comfortable using data to tell a story. Demonstrated understanding of full-funnel metrics and how to derive actionable insights from account engagement analytics.
- Adaptability & Execution Focus: High-energy self-starter with a "can-do" attitude, capable of balancing big-picture strategy with precise operational execution while managing competing priorities in a fast-paced environment.
- EMEA Regional Nuance: Prior experience operating within a pan-EMEA capacity. Fluency in English is required; fluency in an additional European language is highly advantageous.
Our Commitment We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability.
EMEA ABM Lead employer: Alto
Palo Alto Networks is an exceptional employer that fosters a culture of innovation and collaboration, where every employee's voice is valued. With a strong commitment to employee growth through immersive training programs like FLIGHT, team members are equipped to tackle real-world challenges in cybersecurity. The remote nature of the Major Account Manager role allows for flexibility while still enabling impactful contributions to a mission-driven company dedicated to protecting our digital way of life.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA ABM Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Alto and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Alto are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Alto on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Alto. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA ABM Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Alto. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Alto:Show us that you’ve done your homework! In your application, briefly mention what you admire about Alto’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Alto
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Alto will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Alto, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
