At a Glance
- Tasks: Design and execute global lead generation campaigns to drive qualified prospects.
- Company: Join Palo Alto Networks, a leader in cybersecurity innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment focused on creativity, experimentation, and shared success.
- Why this job: Make a real impact in cybersecurity while collaborating with passionate professionals.
- Qualifications: 7 years in B2B Demand Generation or Digital Marketing, strong analytical skills required.
The predicted salary is between 60000 - 80000 € per year.
Our Mission At Palo Alto Networks®, we are united by a shared mission— to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real‑world problems with cutting‑edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you are ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you are in the right place.
Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real‑world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That is why most of our teams work from the office full time, with flexibility when it is needed. This model supports real‑time problem‑solving, stronger relationships, and the kind of precision that drives great outcomes.
Job Summary Your Impact Design and execute global lead generation campaigns through content syndication partners and web properties to drive qualified prospects and pipeline. Negotiate, onboard, and manage day‑to‑day relationships with syndication vendors, publishers, and content libraries to optimise campaign details and maximise ROI. Manage the Content Syndication budget and identify areas for optimisation (not only budget but content synd partners) across the region. Identify new lead generation opportunities and initiate relationships with new publishers and niche platforms that align with target personas (e.g., CISOs, Cloud Architects, Security Engineers). Coordinate content delivery and asset preparation (e.g., Whitepapers, eBooks, Case Studies, Webinars) with the Content Marketing and Product Marketing teams. Manage lead ingestion and data hygiene for content syndication programs, ensuring timely and accurate lead uploads, data cleansing, and correct lead attribution within our MarTech stack. Set up and monitor all content syndication campaigns daily to ensure they are running according to plan, meeting target end dates, and adhering to strict lead qualification criteria. Ensure brand consistency and effective alignment with overall campaign messaging across all syndicated channels. Continually track and analyse performance metrics (e.g., engagement, lead volume, lead‑to‑opportunity conversion rate, ROI) for all content syndication programs. Provide actionable insights and proactively recommend optimisations to the program mix, vendor selection, content format, and targeting based on performance data. Communicate campaign results and program updates regularly to key stakeholders in Marketing, Sales, and Operations.
Your Experience 7 years of hands‑on experience in B2B Demand Generation or Digital Marketing, with a strong focus on Content Syndication lead generation programs. Proven experience managing internal and external resources/vendors to complete projects against strict deadlines and budget requirements. Extensive experience working with marketing automation (e.g., Marketo) and CRM (e.g., Salesforce) for campaign creation, lead management, and reporting. Strong analytical skills with the ability to interpret and share data effectively to drive strategic decision‑making. Excellent communication, negotiation, and presentation skills, with a proven ability to collaborate cross‑functionally across global teams. High‑energy, self‑starter and ability to thrive in a fast‑paced, hyper‑growth technology environment. Knowledge of the cybersecurity market or experience in a B2B technology company is a significant advantage.
The Team This role reports directly to the EMEA Director of Digital Marketing, serving as a key thought partner in shaping the strategy and operating rhythm of the modern marketing engine. You will be joining a team that is innovative, bold, curious, and driven by the belief that data, creativity, and technology working together can reinvent how we engage the market. We are building a culture that values experimentation, continuous learning, and shared wins—where ideas move quickly, insights fuel action, and every individual has the opportunity to stretch, lead, and leave a lasting mark. Together, we are not only evolving how marketing performs, but elevating what marketing means for the future of the company.
Qualifications Our Commitment We are trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It is simple: we cannot accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines.
Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.
Content Syndication Manager, EMEA employer: Alto
At Palo Alto Networks, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through our emphasis on continuous learning and experimentation, allowing you to make a meaningful impact in the cybersecurity industry. Located in a vibrant environment, we offer a dynamic workplace where every voice is heard, and every idea counts, making it an ideal place for passionate individuals to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Content Syndication Manager, EMEA
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table, especially for a role like Content Syndication Manager.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your experience aligns with them. This will help you stand out as someone who truly gets what they’re all about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Palo Alto Networks.
We think you need these skills to ace Content Syndication Manager, EMEA
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Content Syndication Manager role. Highlight your experience in B2B Demand Generation and content syndication, as this will show us you understand what we're looking for.
Showcase Your Analytical Skills:We love data-driven decision-making! Include examples of how you've used analytics to optimise campaigns in the past. This will demonstrate your ability to track performance metrics and make informed recommendations.
Communicate Clearly:Your written application is your first chance to impress us, so make it count! Use clear and concise language, and ensure your passion for cybersecurity and collaboration shines through.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Alto
✨Know Your Stuff
Before the interview, dive deep into Palo Alto Networks' mission and values. Understand how they integrate AI into their operations and be ready to discuss how your experience in B2B Demand Generation aligns with their goals.
✨Showcase Your Analytical Skills
Prepare to share specific examples of how you've used data to drive decisions in past roles. Highlight your experience with marketing automation tools like Marketo and CRM systems like Salesforce, as these are crucial for the role.
✨Be a Team Player
Palo Alto Networks values collaboration, so come prepared to discuss how you've successfully worked cross-functionally in previous positions. Share stories that demonstrate your negotiation and communication skills.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the company's future and your potential role in it. Inquire about their approach to content syndication and how they measure success in their campaigns.
