At a Glance
- Tasks: Drive demand generation strategies and optimise marketing efforts for a leading B2B SaaS company.
- Company: Alto Software Group, a fast-growing B2B SaaS company transforming UK housing transactions.
- Benefits: Hybrid work, 25 days leave, volunteering day, gym access, and generous pension contributions.
- Other info: Embrace a startup mindset in a supportive and inclusive environment.
- Why this job: Join a dynamic team with real autonomy to shape marketing strategies and drive growth.
- Qualifications: Experience in demand generation, Google Ads, and managing budgets with proven results.
Description
Alto Software Group is a B2B SaaS company that powers more than half of all UK housing transactions each year. We create software solutions that connect businesses and consumers, delivering a one-stop shop for estate agents and home builders. Our goal is to drive efficiency, speed up transactions, reduce risk, and improve the end-customer experience.
While we're not a startup, we operate with a startup mindset. We're looking for people who share this mentality and are ready to tackle big ambitions. This is a fast-growing and exciting business going through significant change, and there's never been a better time to join us.
We're looking for a demand generation manager who thinks in systems, not channels.
You'll own how we generate demand from two directions: winning new agencies, and growing what our existing ones use. It's a commercial role with real autonomy — you'll be hands-on in the accounts and in the data, close to sales, and you'll decide where the budget goes and be accountable for what it returns.
Marketing owns the pipeline number together. You own the machine that produces most of it.
What you'll own
The demand engine. SQL delivery and marketing-sourced pipeline, and the demand gen budget behind it. MQL volume is an input you manage, not the target you're judged on — we care about what converts.
Partner demand. Growing adoption of our partner and Marketplace products across our existing customer base, measured on attach rate. You'll build the commercial case, the targeting and the offer; delivery into the base runs with our customer marketing team. This is a part of the job you get done through people who don't report to you.
The channels. Google Ads, Microsoft Ads and paid social, hands-on. Plus identifying, testing and scaling new sources of demand — and being honest with us about the ones that don't work and why.
Measurement. Analytics, tagging, attribution and our intent tooling. Our measurement works, but it's young, and a lot of it was built at speed. Making the numbers something the business can make decisions on is a real part of this role, not housekeeping.
Conversion. Website conversion optimisation, working with our web agency, and analytics governance.
The systems behind it. Our marketing stack and reporting. You'll have access to engineering resource for build work — you'll make the case for what marketing gets built and when, specify it clearly, and own it once it's live.
Sales alignment. Lead definitions, SLAs, and a feedback loop that actually changes what marketing does based on feedback from the selling teams.
Who you are
- You've personally owned an SQL or pipeline target, and a budget you made real decisions with
- You're properly hands-on in Google Ads and GA4, with working knowledge of Salesforce and HubSpot
- You know where B2B funnels break, and how to tell a volume problem from a quality problem
- You can define clearly what you need built, work with technical colleagues to get it built, and judge whether what comes back is right
- You've marketed to an existing customer base as well as a cold one, and you know the difference — sequencing, frequency, and not burning goodwill for a short-term number
- You've delivered results through people who don't report to you
- SaaS selling to SMB or mid-market. Property experience is welcome but not required
Benefits
- Hybrid - 2 days per week in our London HQ for team collaboration
- Opportunities for career development and advancement within a growing organisation.
- Everyday Flex - greater flexibility over where and when you work
- 25 days annual leave + extra days for years of service
- Day off for volunteering & Digital detox day
- Festive Closure - business closed for period between Christmas and New Year
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
- Talent referral bonus up to £5K
We want to make ASG more welcoming, fair and representative every day. We’ll consider everyone who applies for this role in the same way, regardless of your ethnicity, colour, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, neurodiversity status, family or parental status, or how long you’ve spent unemployed.
Senior Demand Generation Manager in London employer: Alto Software Group
Alto Software Group is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a hybrid working model and a strong focus on employee development, team members enjoy generous benefits including enhanced parental leave, a digital detox day, and opportunities for career advancement within a fast-growing B2B SaaS company. Located in London, employees benefit from a vibrant city atmosphere while contributing to meaningful projects that drive efficiency in the housing market.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Generation Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Alto Software Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Alto Software Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Alto Software Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Alto Software Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Demand Generation Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Alto Software Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Alto Software Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Alto Software Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Alto Software Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Alto Software Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Alto Software Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
