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- Tasks: Lead exciting B2B and B2C marketing campaigns across Europe.
- Company: Join a top brand in consumer and gaming accessories with over 40 years of experience.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for travel.
- Why this job: Be part of a passionate team that enhances gaming experiences and drives innovation.
- Qualifications: 3-5 years in B2B or retail marketing, preferably in tech or gaming.
- Other info: Fluent English required; additional European languages are a plus.
The predicted salary is between 40000 - 70000 £ per year.
Permanent Opportunity Hybrid based in Aylesbury. Up to £50,000 pa.
UK Office in Aylesbury, part of the EMEA region, supporting European markets. Our client designs, manufactures and markets branded consumer and end-user products that help people work, learn, play, and thrive. The brand is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business, and home office professionals around the world for more than 40 years. They pride themselves as ‘The Professionals’ Choice’, and on their core values surrounding design, sustainability, quality, and support.
Also a global leader in video gaming accessories, they design affordable products. Their passion is gaming, and their mission is to bring gamers of all levels memorable experiences that enhance the fun and excitement of gaming. This role will involve semi-regular travel.
You will be responsible for developing and managing successful and engaging B2B and B2C marketing campaigns working closely with the sales teams, internal stakeholders, partners (resellers, retailers & distributors) and a selection of marketing agencies in multiple markets across EMEA for the brands.
Job Brief:
- Build and execute online and offline demand generation plans with B2B, retail and retail channel partners to increase run rate sales, grow market share and to drive lead acquisition.
- Build and maintain relationships with B2B, retail and retail channel partners in the EMEA region, and leverage those relationships to develop marketing plans, incentives, and programs to strengthen collaboration and drive sales. Travel to strategic business partners is necessary in this role.
- Manage the Marketing Development Funds (MDF) for the customers within the region, ensuring budget spend discipline with comprehensive planning, tracking and ROI analysis.
- Ensure new products are launched through the channel flawlessly, gaining sales velocity quickly.
- Working with global brand and digital marketing teams, develop digital marketing campaigns, including but not limited to PPC & Paid Social, to generate B2B leads for the sales team to engage and Where to buy leads for retail partners.
- Working collaboratively with regional retail channel partners, to ensure the products are merchandised optimally and plan marketing activity to drive sales and take share online.
- Identify opportunities for share gain & sales growth & develop strategies & tactics to execute on those opportunities.
- Build strong internal relationships with Office/Consumer Channel colleagues, acting as a brand expert in relevant markets to help drive sales growth and new listings within the office channel.
- Provide inputs into the Demand Planning/Forecasting process to ensure product availability.
Additional Skills:
- Ideally 3-5 years’ experience in B2B and/or retail/retail marketing, preferably in tech, consumer electronics or gaming, with a focus on channel/partner marketing.
- Financially & commercially astute, with budget control experience.
- Working knowledge of Google marketing suite & paid social practices to drive consumer demand & B2B lead acquisition would be beneficial.
- Self-starter with professional, results driven attitude and strong work ethic.
- The ability to work independently without day-to-day supervision & interaction.
- Solid all-round experience of digital & channel marketing.
- Excellent written and spoken communication skills, including a strong grasp of the English language. Multiple European languages would be highly beneficial.
- Will bring an innovative/entrepreneurial mind-set to the team.
Please let us know if we need to make any reasonable adjustments to our process, please let us know about how we can best support you and make the adjustments that may be needed.
Marketing Manager employer: Altitude-Recruitment Limited
Contact Detail:
Altitude-Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the company's products and their unique selling points. Understanding what makes their offerings stand out in the market will help you articulate how you can contribute to their marketing strategies.
✨Tip Number 2
Network with professionals in the gaming and tech industries, especially those who have experience in B2B and retail marketing. Building connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, particularly in PPC and paid social. Being knowledgeable about current practices will demonstrate your commitment to driving consumer demand and B2B lead acquisition.
✨Tip Number 4
Prepare to discuss your previous experiences with budget management and ROI analysis. Highlighting your financial acumen will show that you can handle the Marketing Development Funds effectively.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B and retail marketing, especially in tech or consumer electronics. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and gaming. Mention specific campaigns you've managed and how they align with the company's values of design, sustainability, and quality.
Showcase Your Skills: Emphasise your financial acumen and experience with budget control in your application. Highlight any familiarity with Google marketing suite and paid social practices, as these are beneficial for the role.
Demonstrate Communication Skills: Since excellent written and spoken communication skills are crucial, ensure your application is free from errors and clearly articulates your thoughts. If you speak multiple European languages, mention this as it could set you apart.
How to prepare for a job interview at Altitude-Recruitment Limited
✨Know Your Audience
Research the company and its products thoroughly. Understand their market position, especially in the gaming and consumer electronics sectors. This will help you tailor your responses to show how your experience aligns with their goals.
✨Showcase Your Campaign Successes
Prepare specific examples of successful B2B and B2C marketing campaigns you've managed. Highlight your role in developing strategies, managing budgets, and achieving measurable results to demonstrate your expertise.
✨Emphasise Relationship Building
Discuss your experience in building and maintaining relationships with partners and stakeholders. Provide examples of how you've collaborated with sales teams and marketing agencies to drive sales and enhance brand visibility.
✨Demonstrate Financial Acumen
Be ready to talk about your experience with budget management and ROI analysis. Show that you understand the financial aspects of marketing and can make data-driven decisions to optimise campaign performance.
