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- Tasks: Drive growth through e-commerce and digital marketing strategies across EMEA.
- Company: Join a leading brand in consumer products and gaming accessories with over 40 years of experience.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for travel.
- Why this job: Be part of a passionate team enhancing online visibility and sales for exciting products.
- Qualifications: Degree in Marketing or Business; digital marketing certifications are a plus.
- Other info: Second language skills are beneficial; flexible adjustments available for applicants.
The predicted salary is between 40000 - 60000 £ per year.
Permanent Opportunity Hybrid based in Aylesbury. Up to £50,000 pa. UK Office in Aylesbury, part of the EMEA region, supporting European markets. Our client designs, manufactures and markets branded consumer and end-user products that help people work, learn, play, and thrive. The brand is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business, and home office professionals around the world for more than 40 years. They pride themselves as ‘The Professionals’ Choice’, and on their core values surrounding design, sustainability, quality, and support.
Also a global leader in video gaming accessories, they design affordable products. Their passion is gaming, and their mission is to bring gamers of all levels memorable experiences that enhance the fun and excitement of gaming.
The Ecommerce & Digital Marketing Manager EMEA will play a crucial role in driving the growth of our products across e-tail channel partners' websites. You will be responsible for enhancing the visibility, positioning, and sales performance of our clients' products through online merchandising and targeted digital campaigns. Your aim will be to ensure optimal representation of our products, drive traffic and increase conversion rates on our clients' partners' platforms, ultimately contributing to overall sales targets.
Although this role is based in the UK, the successful applicant will be responsible for ecommerce campaigns and customer interaction throughout EMEA, meaning that a second language would be beneficial, and occasional travel may be required.
Job Brief:
- Manage brand content syndication to partners through the 1WorldSync and Icecat platforms, ensuring all product listings are optimised across e-tail platforms, including product descriptions, imagery, video, enhanced content, pricing, and SEO optimisation.
- Act as the liaison between the EMEA marketing team and the Global digital marketing team, actively briefing in requirements for new digital content, including new campaign landing pages, blog posts and regional performance marketing campaigns based on EMEA priorities.
- Ensure the brands ecommerce content is internally well organised, ensuring that all best practice online content is accessible on all internal platforms for regional colleagues.
- In some cases, own the customer relationship with online channel partners and manage the Marketing Development Funds (MDF) for e-tail channel partners, ensuring efficient allocation of resources to maximise impact and ROI.
- Work closely with our clients online reseller partners to improve the content merchandising quality of products on our clients' websites.
- Develop and implement ecommerce marketing strategies to increase product visibility, conversion, and sales through our e-tail partners' websites.
- In other cases, support the channel marketing team in collaborating with channel partners to create joint marketing plans that align with both brand goals and partner objectives.
- Monitor key performance metrics (sales, traffic, conversion rates) on e-tail partner platforms, providing detailed analysis and recommendations for improvement.
- Track and analyse the number of leads generated and sent to e-tail partners, providing insights to improve partner visibility and conversion.
- Regularly review and report on campaign performance, providing actionable insights to improve ROI and drive growth.
- Work closely with supply chain and product marketing teams to ensure forecasts are provided for key promotional periods and promotional campaigns.
- Provide feedback to category and marcomm teams on best practice ecommerce content, how we should improve our go to market assets in line with best practice.
- Keep up to date on industry trends with ecommerce conversion best practice, investigate use of new software tools to enable Kensington & PowerA to have the best online visibility in the market.
- Proficient in using marketing tools, analytics platforms (Google Analytics, etc.), and ecommerce software.
- Excellent written and verbal communication skills, with attention to detail in product presentation.
- A degree in Marketing, Business, or a related field (or equivalent experience). Digital marketing qualifications or certifications (e.g., Google Ads, Analytics) are a plus.
Please let us know if we need to make reasonable adjustments to our process, please let us know about how we can best support you and make the adjustments that may be needed.
Altitude-Recruitment Limited acting as an Employment Agency and Employment Business.
Ecommerce & Marketing Digital Manager employer: Altitude-Recruitment Limited
Contact Detail:
Altitude-Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce & Marketing Digital Manager
✨Tip Number 1
Familiarise yourself with the latest trends in ecommerce and digital marketing, especially within the EMEA region. Understanding regional preferences and consumer behaviour can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the ecommerce and digital marketing space. Attend industry events or webinars to connect with potential colleagues and learn more about the company culture and expectations.
✨Tip Number 3
Brush up on your analytical skills, particularly with tools like Google Analytics. Being able to discuss how you've used data to drive marketing decisions will demonstrate your capability for this role.
✨Tip Number 4
If you speak a second language, be prepared to highlight this during your interactions. Given the role's focus on the EMEA market, showcasing your language skills can set you apart from other candidates.
We think you need these skills to ace Ecommerce & Marketing Digital Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in ecommerce and digital marketing. Focus on achievements that demonstrate your ability to drive sales and improve online visibility, particularly in the EMEA region.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for ecommerce and gaming. Mention specific campaigns or projects you've worked on that align with the company's mission and values, emphasising your understanding of their products.
Showcase Analytical Skills: In your application, provide examples of how you've used analytics tools like Google Analytics to track performance metrics. Highlight any insights you've gained that led to improved conversion rates or sales.
Highlight Language Proficiency: If you speak a second language, make sure to mention it in your application. This is beneficial for the role as it involves interaction across EMEA markets, and it shows your ability to communicate effectively with diverse partners.
How to prepare for a job interview at Altitude-Recruitment Limited
✨Know the Brand Inside Out
Before your interview, make sure you research the company thoroughly. Understand their products, values, and market position. Being able to discuss how your skills align with their mission will impress the interviewers.
✨Showcase Your Digital Marketing Skills
Prepare to discuss specific digital marketing strategies you've implemented in the past. Highlight your experience with SEO, content syndication, and analytics tools like Google Analytics, as these are crucial for the role.
✨Demonstrate Your E-commerce Knowledge
Familiarise yourself with e-commerce trends and best practices. Be ready to talk about how you've driven traffic and conversion rates in previous roles, and share any successful campaigns you've managed.
✨Prepare Questions for Them
Interviews are a two-way street. Prepare insightful questions about the company's e-commerce strategy, team dynamics, and future goals. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
