At a Glance
- Tasks: Lead the marketing team in delivering innovative campaigns and managing digital presence.
- Company: Join Alternative Heat, a dynamic company focused on brand growth and market expansion.
- Benefits: Competitive salary, flexible hours, and opportunities for professional development.
- Other info: Collaborative environment with opportunities to work across various business functions.
- Why this job: Make a real impact in a hands-on role while driving creative marketing strategies.
- Qualifications: Experience in marketing, strong leadership skills, and a passion for digital engagement.
The predicted salary is between 40500 - 49500 £ per year.
Team Overview: The Marketing team is responsible for promoting and strengthening Alternative Heat’s brand, reputation, services, and expertise to targeted markets and clients. Through strategic campaigns, digital presence, content creation, and event management, they build awareness, generate leads, and support business growth. Collaborating closely with all business functions, the Marketing department ensures our company’s unique value proposition is effectively communicated to help drive engagement, recruitment through employer branding and market expansion.
Role Overview: The Marketing Team Lead will play a key role in the day-to-day running and delivery of the Marketing function, working closely with the Marketing Manager to deliver the company’s marketing and communications priorities. This is a hands-on senior marketing role for an experienced marketer who can take ownership, manage competing priorities and drive activity forward with minimal supervision. The successful candidate will coordinate the day-to-day workload of the Marketing team, ensuring projects, campaigns and communications are planned, managed and delivered on time and to a high standard.
The role covers a broad range of marketing activity including digital marketing, social media, content creation, campaigns, internal communications, employer branding, events, market intelligence and brand management. The successful candidate will be expected to bring ideas and recommendations to the table, identify opportunities, solve problems and confidently work with stakeholders across the business. They will provide direction and practical support to the Marketing team while contributing to the wider development of the marketing function and its strategic direction.
What You'll be Doing: This role involves supporting the day-to-day running of the Marketing function, working closely with the Marketing Manager to deliver the company’s marketing and communications strategy and manage key projects and campaigns. The position focuses heavily on digital marketing, including managing the website and social media channels, developing content calendars, creating engaging on-brand content, increasing audience engagement, and analysing campaign performance. It also involves maintaining brand consistency, monitoring competitors and industry trends, improving marketing processes, supporting internal communications, and collaborating with teams across the business on communications, recruitment, employer branding, presentations and bids. The role also provides guidance and training on digital communications and contributes to wider Group Marketing activities and events.
Marketing Team Lead in Banbridge employer: Alternative Heat
Join our vibrant People and Talent team in Banbridge, where we prioritise employee growth and a supportive work culture. As a People Administrator, you'll benefit from competitive salary packages, opportunities for professional development, and a collaborative environment that values your contributions to the organisation's success. We are committed to fostering a workplace that encourages innovation and engagement, making it an ideal place for HR professionals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Team Lead in Banbridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Alternative Heat and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Alternative Heat are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Alternative Heat on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Alternative Heat. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Team Lead in Banbridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Alternative Heat. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Alternative Heat:Show us that you’ve done your homework! In your application, briefly mention what you admire about Alternative Heat’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Alternative Heat
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Alternative Heat will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Alternative Heat, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
