Social Media and Community Manager

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alterego is the UK’s most exciting and fastest-growing cottage cheese challenger brand. We are building a category-defining presence across social, retail, and culture to completely reshape what cottage cheese is and who it’s for.

alterego at its heart is confusingly good. It is both a nutritional powerhouse, packed with protein, live cultures for gut health and 100% natural ingredients (just 4) AND delicious, rich and creamy. It takes the cheat out of treat.

It is 100% British made, from grass-fed cows.

We launched straight into Sainsbury’s nationwide in September, and we have big plans to scale over the next 12 months.

We’re now looking for a Social Media & Community Manager to help build our brand universe across content, community and culture bringing the entire alterego world to life across platforms. We want to build the largest community of cottage cheese lovers in the world!

The mission

Shape the future of an iconic brand.

You will be our first full time hire at alterego. Employee number 1. This means you will shape the success of alterego.

*Interviews beginning December 2025*

Core responsibilities

Content Creation & Editing

You’ll own content end-to-end, from concepting to scrappy filming to polished edits.

• Create daily content across video, reel/TikTok, grid, and story formats
• Edit in a way that\’s native to each platform
• Develop surreal POV story approaches (e.g. “My manager asked me to…” vs. on-camera appearances)
• Ensure content aligns with brand tone; irreverent, fun, self-aware, category-challenging

Daily Community Management

You will lead social from the inside making our accounts feel alive.

• Daily stories, community updates, and brand reactive moments
• Respond to comments & DMs with speed and personality
• Engage with creators, fans, and relevant communities
• Proactively interact with other accounts to grow reach
• Build cult-like loyalty across channels

You’ll run:

• Instagram
• TikTok
• LinkedIn
• Pinterest

Each with specific content plans and strategies. You will own the voice of the brand across these channels.

Influencer Management

You’ll be the engine behind creator partnerships.

• Source relevant creators and ambassadors
• Negotiate, liaise, and manage relationships
• Brief creators with recipe directions and brand guidelines
• Track content delivery and usage
• Build an ongoing roster

Partnerships & Collaborations

• Co-create content with partner brands, venues, festivals, creators
• Turn collaborations into high-performing social assets
• Build hype around partnerships through storytelling and social-first activation

Sampling & Offline Activations

High-energy, social-first field marketing.

• Street sampling (create hypey, fun content around the interactions)
• Exhibitions & tradeshows (capture content, support sell-in, tell brand story)

Paid/Boosted Social

Not performance marketing — but you will:

• Boost top-performing organic pieces
• Work with agency/freelance partners on paid amplification
• Understand the basics of paid performance for content success

Must-Haves

• 2–4+ years in a social/content role (brand, agency, or creator side)
• portfolio or feed showing strong ability in TikTok/Reels, editing, and storytelling
• Passion for social storytelling from memes to multi-week arcs
• Experience managing creator/influencer relationships
• Natural community builder with fast, witty response instincts
• Comfortable being behind or in front of the camera
• Highly self-sufficient
• Thrives in challenger-brand energy: fast-moving, experimental, “shoot it now” mindset
• Strong organisational skills for managing content calendars, conversations, collabs

Nice-to-Haves

• Experience in food, FMCG, wellness, or DTC
• Experience running or supporting events/sampling
• Ability to think in both scrappy guerrilla content and polished campaign storytelling
• Graphic design basics (Canva/Adobe tools)
• Open to a new cottage cheese obsession

Your Character

• Positive
• Creative
• Curious
• Bold
• Problem-solving mindset
• Positive (again!)
• Opportunity to build one of the UK’s most disruptive food brands and redefine a sector
• Ownership and autonomy far beyond a typical social role
• The chance to bring the alterego universe to life
• A front-row seat in a fast-scaling startup
• Save cottage cheese. Save the world.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Food and Beverage Retail