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- Tasks: Lead global PR strategy for luxury marinas and yachting events.
- Company: Dynamic agency focused on luxury lifestyle and marine experiences.
- Benefits: Freelance role with potential for extension and immediate start.
- Why this job: Shape the narrative of luxury destinations and engage with high-profile brands.
- Qualifications: Proven luxury PR experience and strong media relationships required.
- Other info: Opportunity to work closely with senior leadership and manage exciting events.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an exceptional freelance Senior PR Manager to lead global communications and strategy for our growing portfolio of luxury marinas and yachting events. This is an initial 3 month freelance contract with potential to extend, with immediate start required.
The Role
As Senior PR Manager, you will own the PR strategy end-to-end—building brand authority, securing top-tier media coverage in trade and consumer titles, and positioning our marinas as destinations of choice for yacht owners, investors, and discerning travellers worldwide. You will work closely with senior leadership and key partners, acting as a trusted communications advisor and the guardian of brand reputation.
What You’ll Be Doing
- Leading global PR strategy across luxury marina brands
- Securing high-impact coverage in international lifestyle, yachting, travel, and business media
- Crafting compelling stories around design, sustainability, lifestyle, and destination
- Supporting major announcements, launches, and high-profile events
- Managing trade shows and B2B events
- Management of brand platforms, creating up to date website and social media content with the support of a content team
- Managing reputation, issues, and crisis communications when required
- Working with agencies, partners, and stakeholders to amplify reach
- Budget management
What We’re Looking For
- A senior PR professional with proven luxury-sector and marine experience
- Outstanding media relationships and a strong coverage track record
- Strategic thinker with excellent writing and storytelling skills
- Confident working with senior executives and high-value brands
- Experience working with UHNW audiences
- Agency and in-house experience
- Passion for luxury destinations, travel, and the maritime world
If this sounds like you, email your CV and cover letter to hello@alter-agency.com, so that we can get the ball rolling.
Freelance Senior PR Manager – Luxury Marinas employer: ALTER Agency
Contact Detail:
ALTER Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Senior PR Manager – Luxury Marinas
✨Tip Number 1
Network like a pro! Reach out to your connections in the luxury and marine sectors. Attend industry events, engage on social media, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your best PR campaigns, especially those related to luxury brands or marinas. We recommend using platforms like LinkedIn to share your successes and insights—this can really catch the eye of potential clients.
✨Tip Number 3
Be proactive! Don’t wait for job postings to come to you. Research companies in the luxury marina space and reach out directly with your ideas on how you can elevate their PR strategy. We love seeing initiative, and it shows you’re serious about making an impact.
✨Tip Number 4
Apply through our website! It’s the easiest way to get noticed. Make sure your application stands out by tailoring it to the specific role and showcasing your relevant experience. We’re here to help you land that dream freelance gig!
We think you need these skills to ace Freelance Senior PR Manager – Luxury Marinas
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to highlight your experience in luxury PR and marine sectors. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share your passion for luxury destinations and any standout stories that demonstrate your PR prowess.
Showcase Your Media Relationships: We’re looking for someone with outstanding media connections. In your application, mention specific publications or journalists you’ve worked with, especially in the lifestyle and yachting sectors. This will help us see your network in action!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at ALTER Agency
✨Know Your Audience
Before the interview, research the company and its luxury marina portfolio. Understand their brand values and target audience, especially UHNW individuals. This will help you tailor your responses and demonstrate your knowledge of the industry.
✨Showcase Your Media Relationships
Be prepared to discuss your existing media contacts and how you've secured coverage in top-tier publications. Highlight specific examples where your relationships have led to successful PR campaigns, as this is crucial for the role.
✨Craft Compelling Stories
Think about how you can weave storytelling into your interview answers. Prepare examples of how you've crafted narratives around design, sustainability, or lifestyle that resonate with audiences, particularly in the luxury sector.
✨Demonstrate Strategic Thinking
During the interview, showcase your strategic approach to PR. Discuss how you've developed and executed PR strategies in the past, and be ready to share your thoughts on potential strategies for the company's marinas and events.
