At a Glance
- Tasks: Manage and optimise PPC campaigns across Google Ads and Microsoft Bing.
- Company: Join Altech Group Ltd, a growing business with multiple brands.
- Benefits: Competitive salary of £35-38,000 plus solid benefits.
- Other info: Remote work with one day a month in Manchester or Burnley.
- Why this job: Take ownership of diverse campaigns and make a real impact in digital marketing.
- Qualifications: Experience in managing PPC campaigns and strong analytical skills required.
The predicted salary is between 28000 - 42000 £ per year.
I’m supporting a growing business, with multiple business brands, as they look to in house paid search. The Paid Search Manager will work alongside the marketing manager to manage a diverse portfolio of brands and manage multiple concurrent campaigns. This is a fantastic opportunity for a digital marketing professional with strong PPC experience to take ownership of paid media campaigns across both B2B and B2C markets.
Your role will be diverse, and you’ll help shape day-to-day activities around paid search. You’ll be involved in the following:
- Manage and optimise campaigns across Google Ads and Microsoft Bing.
- Develop strategies to generate leads, drive quality traffic, and increase conversions.
- Take responsibility for budget management, ensuring spend delivers strong ROI.
- Carry out keyword research, ad copy testing, and landing page optimisation.
- Analyse campaign performance and report results clearly to stakeholders.
- Stay ahead of paid search trends and explore new opportunities for growth.
Qualifications:
- Relevant experience of managing Google Ads and Microsoft Bing campaigns is essential, as is a solid background in B2B marketing.
- The brands also touch the B2C space, so exposure to consumer products would be advantageous.
- Strong knowledge of PPC strategies, bidding models, and campaign optimisation, along with previous digital agency experience, would be great.
- The pace of delivery and variety of the role suit someone who has experience delivering for a top-notch agency.
- Excellent analytical skills and the ability to turn data into actionable insights.
- You’ll be confident in reporting performance to internal stakeholders and using ROI as a measure of success.
The role is based remotely, with 1 day a month in Manchester or Burnley. Ideally, the candidate will be based in the North West. The opportunity is paying £35-38,000 plus solid benefits.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Marketing Services
PPC Manager – B2B/B2C in Manchester employer: Altech Group Ltd
Altech Group Ltd is an exceptional employer, offering a dynamic work environment in Lancashire where innovation meets collaboration. With competitive salaries, equity options, and a strong focus on employee growth, you will have the opportunity to work with leading manufacturing clients while enjoying a culture that values teamwork and professional development. The hybrid work model and global travel opportunities further enhance the experience, making it a rewarding place for those looking to make a meaningful impact in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Manager – B2B/B2C in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Altech Group Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Altech Group Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Altech Group Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Altech Group Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Manager – B2B/B2C in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Altech Group Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Altech Group Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Altech Group Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Altech Group Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Altech Group Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Altech Group Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
