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- Tasks: Manage and optimise PPC campaigns across Google Ads and Microsoft Bing.
- Company: Join Altech Group Ltd, a growing business with multiple brands.
- Benefits: Competitive salary of £35-38,000 plus solid benefits.
- Why this job: Take ownership of diverse campaigns and make a real impact in digital marketing.
- Qualifications: Experience in managing PPC campaigns and strong analytical skills required.
- Other info: Remote work with one day a month in Manchester or Burnley.
The predicted salary is between 28000 - 42000 £ per year.
I’m supporting a growing business, with multiple business brands, as they look to in house paid search. The Paid Search Manager will work alongside the marketing manager to manage a diverse portfolio of brands and manage multiple concurrent campaigns. This is a fantastic opportunity for a digital marketing professional with strong PPC experience to take ownership of paid media campaigns across both B2B and B2C markets.
Your role will be diverse, and you’ll help shape day-to-day activities around paid search. You’ll be involved in the following:
- Manage and optimise campaigns across Google Ads and Microsoft Bing.
- Develop strategies to generate leads, drive quality traffic, and increase conversions.
- Take responsibility for budget management, ensuring spend delivers strong ROI.
- Carry out keyword research, ad copy testing, and landing page optimisation.
- Analyse campaign performance and report results clearly to stakeholders.
- Stay ahead of paid search trends and explore new opportunities for growth.
Qualifications:
- Relevant experience of managing Google Ads and Microsoft Bing campaigns is essential, as is a solid background in B2B marketing.
- The brands also touch the B2C space, so exposure to consumer products would be advantageous.
- Strong knowledge of PPC strategies, bidding models, and campaign optimisation, along with previous digital agency experience, would be great.
- The pace of delivery and variety of the role suit someone who has experience delivering for a top-notch agency.
- Excellent analytical skills and the ability to turn data into actionable insights.
- You’ll be confident in reporting performance to internal stakeholders and using ROI as a measure of success.
The role is based remotely, with 1 day a month in Manchester or Burnley. Ideally, the candidate will be based in the North West. The opportunity is paying £35-38,000 plus solid benefits.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Marketing Services
PPC Manager – B2B/B2C employer: Altech Group Ltd
Contact Detail:
Altech Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager – B2B/B2C
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your PPC experience and any successful campaigns you've managed. We want to see your passion for digital marketing shine through, so don’t hold back!
✨Prepare for Interviews
Do your homework before interviews! Research the company, understand their brands, and think about how your skills can help them grow. We love candidates who come prepared with questions and insights about their paid search strategies.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for talented individuals like you to join our team!
We think you need these skills to ace PPC Manager – B2B/B2C
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Manager role. Highlight your experience with Google Ads and Microsoft Bing, and don’t forget to showcase any B2B and B2C marketing successes you've had. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about paid search and how your skills align with our needs. We love seeing enthusiasm and a bit of personality, so let us know what excites you about this opportunity.
Showcase Your Analytical Skills: Since this role involves analysing campaign performance, make sure to highlight your analytical skills in your application. Share examples of how you've turned data into actionable insights in previous roles. We’re all about making data-driven decisions!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows us you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Altech Group Ltd
✨Know Your PPC Stuff
Make sure you brush up on your Google Ads and Microsoft Bing knowledge. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This will show that you’re not just familiar with PPC but that you can actually drive results.
✨Showcase Your Analytical Skills
Prepare to talk about how you analyse campaign performance. Bring examples of how you've turned data into actionable insights in the past. This is crucial for the role, so demonstrating your analytical prowess will definitely impress the interviewers.
✨Understand B2B and B2C Dynamics
Since the role involves both B2B and B2C markets, be ready to discuss your experience in both areas. Highlight any specific campaigns or strategies you've implemented that catered to different audiences, showcasing your versatility as a PPC Manager.
✨Stay Ahead of Trends
Research the latest trends in paid search before your interview. Being able to discuss new opportunities for growth and how you plan to implement them will show that you're proactive and passionate about the field. It’s a great way to demonstrate your commitment to staying current in the industry.