At a Glance
- Tasks: Prospect and book meetings with finance leaders across Europe while shaping outreach strategies.
- Company: Fast-growing fintech startup revolutionising foreign exchange and payments.
- Benefits: Competitive salary, clear career progression, and autonomy to innovate.
- Other info: Opportunity to grow into AE, AM, or Team Lead roles.
- Why this job: Join a dynamic team and make a real impact in a thriving industry.
- Qualifications: 1-2 years in outbound sales, confident communicator, and entrepreneurial mindset.
The predicted salary is between 28800 - 48000 £ per year.
We are building something new at Alt21 — a fintech platform helping growing companies manage foreign exchange risk and international payments more intelligently. We are now hiring founding SDRs to fuel our next stage of growth. This is your chance to help build the outbound sales engine from the ground up.
What You’ll Do
- Prospect, qualify, and book meetings with finance leaders across Europe.
- Run smart, multi-channel outbound campaigns using Salesloft, LinkedIn Sales Navigator, and Cognism.
- Pick up the phone — a lot. You’re not afraid to talk to CFOs.
- Work closely with Account Executives to hand off qualified meetings and learn the art of closing.
- Help shape our outreach playbooks and experiment with messaging, industries, and cadences.
- Log all activity, sentiment, and call outcomes in Salesloft and Attio CRM so we can learn what really drives pipeline.
How You’ll Be Measured
- Qualified meetings booked and accepted by AEs.
- Pipeline value created (€ value of qualified opps).
- Closed revenue influenced by your meetings (to ensure quality pipeline).
- Activity and conversion metrics (calls, emails, LinkedIn touches).
- Accurate data capture and CRM hygiene.
Comp Plan:
- 80% of variable tied to accepted meetings booked (qualified opportunities accepted by AE).
- 20% tied to closed revenue influenced by those meetings.
- Competitive base salary.
- Clear progression path to AE, AM, or Team Lead roles.
What We’re Looking For
- 1–2 years’ experience in an outbound SDR or BDR role (SaaS or fintech background ideal).
- Experience with Salesloft, LinkedIn Sales Navigator, Cognism, and modern CRMs (Attio, Salesforce, HubSpot).
- Confident communicator, especially on the phone.
- Entrepreneurial mindset — you thrive in a startup where you help shape the process.
- Curious, data-driven, and hungry to learn.
- Bonus: experience in FX, payments, or financial services.
Why Alt21
We are a fast-growing fintech backed by experienced founders, building a next-gen approach to FX and payments. You’ll have the autonomy to test ideas, the tools to move fast, and the progression path to grow your career. If you want to make your mark and build something from the ground up — this is the place.
Sales Development Rep in London employer: ALT21
alt21 is an excellent employer, offering a vibrant work culture that fosters innovation and collaboration in the heart of London. With a comprehensive UK benefits package, including 25 days of holiday and private health insurance, employees are supported both personally and professionally, while ample growth opportunities ensure that your career can flourish in this dynamic FX hedging technology environment.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Rep in London
✨Tip Number 1
Get to know the company inside out! Research Alt21's mission, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Practice your pitch! Since you'll be talking to finance leaders, make sure you can confidently discuss how Alt21 can help them manage foreign exchange risk. Role-play with a friend or use our resources to refine your approach.
✨Tip Number 3
Leverage LinkedIn to connect with current employees at Alt21. Drop them a message to ask about their experiences and any tips they might have for your application process. Networking can give you an edge!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team and ready to contribute to building something amazing.
We think you need these skills to ace Sales Development Rep in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Sales Development Rep. Highlight your experience in outbound sales, especially in fintech or SaaS, and don’t forget to mention any tools like Salesloft or LinkedIn Sales Navigator that you’ve used.
Craft a Compelling Cover Letter:Your cover letter is your chance to show us your personality! Share why you’re excited about joining Alt21 and how your entrepreneurial mindset aligns with our mission. Be specific about what you can bring to the team.
Showcase Your Communication Skills:Since this role involves a lot of phone work, make sure your written application reflects your communication skills. Keep it clear, concise, and engaging — we want to see your confidence shine through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on being part of our journey!
How to prepare for a job interview at ALT21
✨Know Your Stuff
Before the interview, dive deep into Alt21's mission and the fintech landscape. Understand foreign exchange risk and international payments, as well as how they impact businesses. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their growth.
✨Show Off Your Outbound Skills
Prepare to discuss your experience with outbound sales strategies. Be ready to share specific examples of successful campaigns you've run, especially using tools like Salesloft and LinkedIn Sales Navigator. Highlight your ability to engage CFOs and finance leaders, as this is crucial for the role.
✨Demonstrate Your Data-Driven Mindset
Since the role involves logging activity and understanding metrics, come prepared to talk about how you've used data to drive your sales efforts. Discuss any experiences where you analysed call outcomes or CRM data to improve your outreach strategy. This will show that you're not just a talker, but someone who can back it up with results.
✨Ask Smart Questions
Interviews are a two-way street, so prepare thoughtful questions about Alt21's sales processes and future goals. Inquire about how they measure success for SDRs and what opportunities exist for progression. This shows your genuine interest in the company and helps you assess if it's the right fit for you.
