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- Tasks: Lead inbound demand generation and create impactful marketing campaigns.
- Company: Join Alt21, the innovative Alternative Banking Platform transforming financial tools for businesses.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced startup while driving growth and innovation.
- Qualifications: 5-7+ years in demand generation with hands-on experience in paid media and SEO.
- Other info: Collaborative culture focused on testing, learning, and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Alt21 is the Alternative Banking Platform, helping businesses hold, move, and manage money across currencies without the complexity of traditional banks or brokers. We work with businesses operating internationally, providing clearer, more transparent financial tools that help them stay in control as they grow. As we enter our next phase, we’re making our first dedicated growth hire someone who can build and scale an inbound growth engine that consistently drives high-quality demand.
The role involves owning inbound demand generation at Alt21. This is a hands-on, high-impact role for someone who understands how to attract, convert, and nurture demand through content, paid media, SEO, and experimentation, turning interest into qualified pipeline. You’ll work closely with the VP Marketing and commercial teams to drive predictable inbound growth, improve funnel performance, and build repeatable systems that scale.
What you’ll be responsible for:
- Own and execute Alt21’s inbound demand generation strategy.
- Drive qualified pipeline through paid media, SEO, content-led initiatives, and experimentation.
- Build campaigns that balance volume, quality, and efficiency.
Paid media & performance:
- Plan, execute, and optimise paid campaigns across platforms such as LinkedIn and Google.
- Test audiences, messaging, and creative to improve performance.
- Manage budgets responsibly with a clear focus on ROI and pipeline contribution.
SEO & organic growth:
- Improve organic visibility and inbound demand in partnership with content and internal stakeholders.
- Identify keyword and topic opportunities aligned to commercial intent.
- Track and improve organic performance over time.
- Own experimentation across landing pages, CTAs, conversion flows, and nurture journeys.
- Use data to identify drop-offs and opportunities across the inbound funnel.
- Build a culture of testing, learning, and iteration.
Data, reporting & insights:
- Own reporting for inbound growth and demand performance.
- Translate data into clear insight and recommendations for the wider team.
- Focus on metrics that drive revenue not vanity metrics.
Cross-functional collaboration:
- Work closely with Marketing, Sales, and Leadership to align on ICPs, messaging, and priorities.
- Support sales with insight into what’s resonating with inbound leads.
- Ensure growth activity reflects Alt21’s positioning, standards, and brand values.
What we’re looking for:
- 5–7+ years experience in demand generation or growth marketing.
- Hands-on experience with paid media platforms (LinkedIn, Google, etc.).
- Solid understanding of SEO and organic growth.
- Experience owning performance across the full inbound funnel.
- Strong analytical skills and comfort working with performance data.
- Commercial mindset: you care about pipeline quality and revenue impact.
- Comfortable operating in a fast-moving, early-stage environment.
- Clear communicator who enjoys ownership and collaboration.
Growth Marketing Manager employer: ALT21
Contact Detail:
ALT21 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its growth strategies. Bring ideas to the table that align with their goals, showing you’re ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Growth Marketing Manager role. Highlight your experience in demand generation, paid media, and SEO. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about growth marketing and how you can help Alt21 scale its inbound demand generation. Be genuine and let your personality come through.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your impact. Numbers speak volumes, so if you've improved conversion rates or driven significant pipeline growth, we want to hear about it!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Alt21 team!
How to prepare for a job interview at ALT21
✨Know Your Inbound Demand Generation
Make sure you understand the ins and outs of inbound demand generation. Brush up on your knowledge of how to attract, convert, and nurture leads through various channels like content, SEO, and paid media. Be ready to discuss specific strategies you've used in the past and how they can apply to Alt21's goals.
✨Showcase Your Analytical Skills
Since this role requires a strong analytical mindset, prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've tracked performance metrics and translated them into actionable insights that improved campaign outcomes.
✨Demonstrate Cross-Functional Collaboration
This position involves working closely with different teams, so be prepared to share experiences where you've successfully collaborated with marketing, sales, or leadership. Highlight how you aligned messaging and priorities to achieve common goals, as this will show your ability to work within a team environment.
✨Be Ready for Experimentation Talk
Alt21 values a culture of testing and learning, so come equipped with examples of experiments you've run in the past. Discuss what you tested, the results, and how you iterated based on those findings. This will demonstrate your hands-on approach and willingness to innovate.