Campaign Director (Media) in Glasgow

The Portfolio Campaign Director (Creative Media) plays a key role in managing the day‑to‑day planning, execution, and performance of integrated creative media campaigns for leading drinks clients within ALT’s Campaign Planning department. This role requires deep expertise in media planning — direct buys, programmatic and social media — alongside an ability to think creatively, planning and delivering standout media campaigns, fit for modern day.

The role requires strong client servicing skills, attention to detail, and the ability to coordinate cross‑functional teams and stakeholders to deliver high‑quality, results‑driven campaigns. The ideal candidate will bring a proven background in media, with experience planning and executing campaign strategy across multi‑channel paid media campaigns. They will be responsible for ensuring smooth project delivery, and supporting the identification of growth opportunities within accounts, while acting as a central media authority for both clients and internal teams.

• Client Relationship Management: Build and maintain strong working relationships with clients, acting as the primary point of contact for performance marketing campaign delivery, updates, and ongoing communication. Translate complex performance data into clear, actionable narratives for client stakeholders.
• Campaign Delivery: Plan, organise and manage the delivery of integrated paid media campaigns across OOH, TV (including connected TV), print, media partnerships, display, paid search, paid social, programmatic display, and live events ensuring projects are delivered on time, within budget, and to a high standard.
• Creative Thinking: Bringing flair and innovation to all plans, combining consumer insight with creativity to plan and deliver impactful, standout media campaigns.
• Media Owner Relationships & Industry Knowledge: Leverage extensive relationships with media owners, publishers, broadcasters, and platform partners across the UK and Europe to identify opportunities, secure added value, and stay informed on industry developments. Maintain a strong understanding of the media landscape across digital and traditional channels, providing informed recommendations, market intelligence, and strategic guidance to clients and internal teams.
• Campaign Optimisation: Ensure tracking measurement frameworks are clear and adhered to, with the right reporting mix in place to measure media effectiveness. Lead decision‑making on optimisation activities to continuously improve performance against KPIs.
• Project Management: Coordinate internal teams (strategy, creative, activation) to ensure seamless workflow, clear timelines, and effective delivery against client objectives within a fast‑paced performance marketing environment.
• Strategic Support: Support the development of media strategies by contributing data‑driven insights, channel recommendations, and market trend analysis aligned to client goals and business objectives.
• Reporting: Track campaign performance across all channels, compile detailed reports, and provide actionable insights and optimisation recommendations. Present performance reviews to clients with clarity and commercial context.
• Cross‑Functional Collaboration: Work closely with internal departments and external partners to ensure consistency and overall campaign quality across all performance channels.

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Experience: 6+ years of experience in paid media within an agency or similar environment, with a demonstrable track record of delivering measurable results across media channels.
• Creative thinking: Experience planning multi‑channel campaigns where creativity plays a core element in the generation of impactful campaigns. Curiosity to explore new media territories, strategies and disciplines, generating creative solutions for clients, placing innovation at the forefront of campaigns.
• Client Management Skills: Proven ability to manage client relationships and stakeholders effectively within a performance marketing context, with confidence presenting data‑led recommendations to senior stakeholders.
• Organisational Skills: Excellent project management and organisational skills, with the ability to manage multiple performance campaigns simultaneously across channels and clients.
• Communication Skills: Strong verbal and written communication skills, with the ability to translate technical performance data into clear commercial insights for both clients and internal teams.
• Analytical Thinking: Ability to interpret complex campaign data across multiple platforms, identify trends and anomalies, and translate findings into practical optimisation recommendations.
• Collaboration: A proactive team player who can work effectively across departments and contribute to a positive, high‑performance team environment.

• Competitive Salary DOE + bonus and OTE
• 25 days holiday + 8 public holidays + enhanced discretionary leave scheme
• Access to leading industry tools and resources
• Staff benefits; luxury office in Glasgow, flexible hours, hybrid working policy (3 office days per week), free office refreshments and Thursday ‘globe bar’ drinks
• Unique opportunity to be part of a fast‑growing agency
• Working with a people‑first team on fantastic brands