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- Tasks: Create engaging social media content and manage our US Instagram account.
- Company: Join Wild, a dynamic brand focused on innovative marketing strategies.
- Benefits: Enjoy a creative work environment and opportunities for professional growth.
- Why this job: Be at the forefront of digital marketing and make a real impact in the US market.
- Qualifications: Strong communication skills and experience with social media content creation required.
- Other info: Fluency in German or French is a plus!
The predicted salary is between 36000 - 60000 £ per year.
Wild are looking for a dynamic and creative Senior Social Media Content Specialist based in London, with expertise in crafting content that resonates with U.S. audiences. A deep understanding of American culture, tone, and communication style is essential to create engaging and authentic content that amplifies our message.
You’ll play a crucial role in our marketing efforts by generating compelling UGC that resonates with our prospective audience. You will collaborate with the Performance Marketing, Brand, Influencer, and Creative teams to develop and execute social-first UGC ads that drive customer acquisitions and community engagement. From filming and editing videos to managing our U.S. Instagram account and staying ahead of social media trends, you’ll be at the forefront of our digital marketing strategy. The ideal candidate thrives in a fast-paced environment, continuously evolving their strategies to connect with our audience effectively.
ResponsibilitiesAs a Social Media Content Specialist at Wild, you will be responsible for the following:
- Content Creation and Strategy: Research, script, shoot, and edit user-generated content for social-first campaigns aimed at driving customer acquisition. Represent our brand authentically and passionately on camera, showcasing our products to engage our audience. Capture and edit high-quality, original photos and videos that align with our brand’s visual identity for timely distribution.
- Trends & Insights: Stay updated on the latest social media trends, tools, and best practices to enhance creative strategies. Analyse historical performance data to identify successful ad elements and inform future content iterations. Contribute to weekly and monthly performance reports for paid ads and organic socials, providing insights and optimisation recommendations. Stay ahead with trending brands and discover perfect partnerships to elevate our impact and growth.
- Community Growth: Manage and develop our US Instagram account, creating engaging content that resonates with our target audience. Generate innovative content ideas and respond proactively to emerging trends. Support brand activations in the US and collaborate with the US retail team on product launches. Drive initiatives aimed at achieving viral social success in the US market!
We are looking for someone who has the following skills and experience:
- Excellent communication skills, both written and verbal, with the ability to articulate creative ideas effectively.
- Previous experience creating content for social media platforms, with a strong understanding of Instagram and other emerging channels.
- Excellent organisational skills with the ability to manage multiple projects simultaneously.
- An ambitious, curious, creative, and data-driven mindset with an eagerness to learn and a proactive attitude towards professional growth.
- Positive energy and a passion for Wild’s mission, willingness to immerse yourself fully in our company culture and values.
- Detail-oriented approach with a keen eye for visual aesthetics and brand consistency.
- Familiarity with performance marketing concepts and metrics.
- Fluent in German and/or French is a plus.
Senior Social Media Content Specialist employer: Alt Marketing School
Contact Detail:
Alt Marketing School Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Content Specialist
✨Tip Number 1
Familiarise yourself with American culture and social media trends. Since the role requires a deep understanding of U.S. audiences, immerse yourself in popular U.S. content creators and brands to grasp what resonates with them.
✨Tip Number 2
Showcase your creativity by developing a portfolio of user-generated content (UGC) that highlights your ability to engage audiences. Consider creating mock campaigns or content pieces that reflect the style and tone Wild is looking for.
✨Tip Number 3
Network with professionals in the social media marketing space, especially those who have experience with U.S. markets. Attend industry events or join online communities to connect with others and gain insights into effective strategies.
✨Tip Number 4
Stay updated on the latest tools and analytics platforms used in social media marketing. Being knowledgeable about performance metrics will not only help you in the role but also demonstrate your commitment to data-driven strategies during interviews.
We think you need these skills to ace Senior Social Media Content Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Social Media Content Specialist position. Understand the key responsibilities and required skills, especially the emphasis on creating content that resonates with U.S. audiences.
Tailor Your CV: Customise your CV to highlight relevant experience in social media content creation, particularly any work that involved U.S. culture or audience engagement. Use specific examples that demonstrate your ability to create compelling user-generated content.
Craft a Strong Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of Wild's mission. Mention your familiarity with trends in the U.S. market and how your skills align with the role's requirements. Be authentic and let your personality shine through.
Showcase Your Work: If possible, include links to your portfolio or examples of previous social media campaigns you've worked on. Highlight any successful projects that demonstrate your ability to engage audiences and drive community growth, particularly in the U.S. market.
How to prepare for a job interview at Alt Marketing School
✨Showcase Your Creativity
As a Senior Social Media Content Specialist, creativity is key. Prepare to discuss your previous projects and how you crafted engaging content that resonated with audiences. Bring examples of your work, especially those that highlight your understanding of American culture and trends.
✨Understand the Brand
Familiarise yourself with Wild's mission and values before the interview. Be ready to articulate how your personal values align with theirs and how you can contribute to their brand identity through authentic content creation.
✨Stay Ahead of Trends
Demonstrate your knowledge of current social media trends and tools. Discuss how you've successfully leveraged these trends in past campaigns and how you plan to keep Wild at the forefront of social media marketing.
✨Prepare for Collaboration
Since the role involves working with various teams, be prepared to discuss your experience in collaborative environments. Share examples of how you've worked with marketing, creative, or influencer teams to achieve common goals.
