Brand Lead (Creative & Content) - Rock Face in London

Rock Face is the fastest-growing men’s toiletries brand in the UK. We’re stocked in all major UK retailers and are now entering our next phase of growth:

• Expanding our range and stocking points in existing retailers
• Launching into key international markets
• Rapidly scaling our online and social-first business

What makes Rock Face different:

• Product: Prestige-fragrance DNA at a mass price. Our scents are created in the same fragrance house as Armani, led by our CEO James, formerly of Armani fragrances.
• Planet / Innovation: The first men’s brand to launch a refillable proposition, combining efficacy, prestige fragrance and recyclable packaging.
• Community: We exist to authentically elevate men - inspiring them to do 1% better, every day.

The Opportunity

We’re rethinking what “brand” means at Rock Face. Historically, our marketing has been driven by bold above-the-line brand campaigns (TV, OOH and retail-led storytelling) and that approach has delivered serious results. But our next phase requires something different. We’re building a content-led brand, not a traditional FMCG brand function. This role is not for a classic brand manager or “safe pair of hands.” We’re looking for someone trained in content methodology, who now wants to build a content engine from the inside, to deliver remarkable organic reach. You will not be making the content yourself. You will be building the system that makes great content inevitable.

If successful, you will be joining a team who have experience working for the best FMCG businesses. These cover L’Oreal, Wild, Amazon, Diageo, Higgidy, Ikea, Coke and Beauty Corp to name a few. We are a true scale up so everyone in the team is both a strategist and is willing to get their hands dirty when needed.

What You’ll Do

1. Build Rock Face’s Content Engine (Your #1 Priority)
   • Design and run a content factory model that turns Rock Face into a true content-led business.
   • Create a clear editorial routine across social, brand and community touchpoints.
   • Build and manage a network of creators, freelancers and agency partners.
   • Set the standard for exceptional briefing, creative direction and output quality.
   • Own content planning, feedback loops, and performance reporting - ensuring learnings translate into better creative.
2. Lead Brand Expression (Secondary Priority)
   • Evolve Rock Face’s tone of voice, humour and creative identity as we scale.
   • Ensure brand consistency across DTC, Amazon, social and retail environments.
   • Protect the core Rock Face brand while encouraging brave, disruptive creative.
   • Help land our brand vision across all touchpoints: to champion considered consumption that elevates people and the planet, every day.
3. Work Closely with Growth & Social
   • Partner with our Head of Growth to align brand and performance marketing.
   • Collaborate with a junior Social Media Executive (TikTok-first) who will be hands‑on creating, posting, going live and engaging with the community.
   • Ensure content works both creatively and commercially.

What This Role Is Not

• Not a traditional FMCG brand manager role
• Not a trade marketing role
• Not a hands‑on content creator
• Not a “polishing decks and approving artwork” position

This role exists to turn Rock Face into a creative machine.

Who You Are

• Trained in content-first brand building.
• Experience working in or alongside a high-growth, creator-led brand.
• Obsessed with how brands like BrewDog, Red Bull, Gymshark, PerfectTed, Surreal and modern DTC brands build attention.
• Strategic thinker who can also execute systems and processes.
• Brilliant at briefing creatives and creators - and holding them to a high bar.
• Comfortable in scale-up chaos and energised by building things from scratch.
• London-based (or able to be), and excited to be part of an in‑office culture.

Package & Benefits

£55,000 - £65,000 DOE, 35 days holidays inc.