At a Glance
- Tasks: Lead marketing initiatives across multiple markets and drive campaign success.
- Company: Join Specialized, a passionate team dedicated to making the world better through cycling.
- Benefits: Enjoy competitive salary, bike loans, hybrid work, and generous leave policies.
- Other info: Dynamic environment with opportunities for personal growth and a culture of innovation.
- Why this job: Be a key player in shaping marketing strategies and making an impact in the cycling industry.
- Qualifications: Bachelor's degree in Marketing or Business; proven leadership experience required.
The predicted salary is between 60000 - 80000 € per year.
The North Cluster Marketing Leader plays a pivotal role within our marketing organisation, acting as the primary liaison between the regional marketing team and country-level marketing coordinators. In this role, you’re responsible for driving all marketing initiatives within the cluster, ensuring alignment with regional strategies, and helping create the regional campaigns and direction to meet the unique needs of each market within the cluster. This role is ideal for a dynamic marketing professional who thrives in a collaborative environment and is passionate about driving marketing success across multiple markets.
In this role you will be reporting to the North Cluster Leader, with a dotted line to the EMEA Marketing Leader, and work closely together with the other EMEA Cluster Marketing Leads. The Country Marketing Coordinators within the North Cluster will report directly to you.
KEY RESPONSIBILITIES- Strategic Leadership
- Serve as the driving force for all marketing activities within the cluster.
- Collaborate with the Regional Marketing team to develop a 12-month marketing calendar that supports the cluster's needs.
- Provide upstream feedback on campaign performance, market trends, and consumer insights to the regional team.
- Campaign Development and Execution
- Lead the implementation of regional marketing campaigns within the cluster.
- Coordinate the creation of marketing assets and collateral needed within the cluster with the regional design team.
- Ensure consistency and alignment of messaging and branding across all cluster markets.
- Team Management
- Manage and mentor Country Marketing Coordinators, fostering a collaborative and high-performance culture.
- Ensure that country marketing teams are equipped with the resources and guidance needed to execute local campaigns effectively.
- Market Insights and Feedback
- Act as the key point of contact for gathering and communicating market intelligence, including customer feedback and competitive analysis, to the regional marketing team.
- Identify and communicate important themes, trends, and opportunities within the cluster to inform regional strategies.
- Operational Efficiency
- Work with each Market Leader within the cluster and your direct reports of Country Marketing Coordinators to set annual, local marketing budgets.
- Seek annual budget approval from the Cluster FP&A Leader.
- Ensure that all marketing activities within the cluster are executed on time and within budget.
- Monitor and report on the effectiveness of marketing campaigns and initiatives, using data to drive continuous improvement.
- Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
- Proven experience in a marketing leadership role, preferably within a regional or cluster structure.
- Strong strategic thinking and planning skills, with the ability to translate regional strategies into effective local actions.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate across multiple levels of the organization.
- Strong analytical skills, with the ability to interpret data and provide actionable insights.
- Experience managing and developing a team of marketing professionals.
We truly value the passion and dedication our team brings to Specialized UK. In return for your invaluable contribution, we offer a generous and well-rounded benefits package designed to support your wellbeing, growth, and lifestyle:
- Competitive bike loan & purchase policy – ride the best, with support from us.
- Competitive equipment & apparel purchase policy - gear up with confidence!
- Company pension contribution - non-contributory.
- Annual Salary and Merit reviews - based on company and personal performance.
- Enhanced annual leave and long service policy.
- Enhanced family-friendly leave.
- Employee Assistance Program.
- Hybrid working policy.
- Volunteer Day Programme.
- Death in Service Benefit.
- Health Cash Plan.
- Events throughout the year ....and more.
About Specialized: First and foremost, we are riders. We share the core belief that bikes help make the world a better place. From product development and operations to finance and marketing - every role at Specialized contributes to a culture of sustainable, global growth and innovation. Around the world, we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader.
Marketing Leader, EMEA North Cluster in Dorking employer: Alt Marketing School
Specialized UK is an exceptional employer that fosters a collaborative and innovative work culture, perfect for marketing professionals eager to make a meaningful impact. With a generous benefits package including competitive salary reviews, a strong focus on employee wellbeing, and opportunities for professional growth, employees are empowered to thrive in their roles while contributing to a company that believes in the transformative power of cycling. Located in Dorking, Surrey, the company not only supports its team with flexible working arrangements but also encourages a passion for cycling, making it an ideal workplace for those who share this enthusiasm.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Leader, EMEA North Cluster in Dorking
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who work in EMEA or have experience with cluster marketing. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns and successes. This will give potential employers a taste of what you can bring to the table, especially in a leadership role.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing initiatives. Be ready to discuss how you can align your strategies with their goals and drive success across multiple markets.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Marketing Leader, EMEA North Cluster in Dorking
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Marketing Leader role. Highlight your leadership experience and any successful campaigns you've led, as this will show us you're the right fit for driving marketing initiatives.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your background makes you the perfect candidate for this position. Don't forget to mention your collaborative spirit and strategic thinking!
Showcase Your Analytical Skills:Since data-driven decisions are key in marketing, make sure to include examples of how you've used analytics to improve campaign performance. We love seeing candidates who can turn insights into action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Alt Marketing School
✨Know Your Marketing Strategies
Before the interview, brush up on the latest marketing trends and strategies relevant to the EMEA region. Be ready to discuss how you can align these with the company's goals and how your past experiences can contribute to driving successful campaigns.
✨Showcase Your Leadership Skills
As a Marketing Leader, you'll be managing a team. Prepare examples of how you've successfully led teams in the past, focusing on collaboration and mentorship. Highlight specific instances where your leadership made a tangible impact on campaign success.
✨Understand the Market Landscape
Familiarise yourself with the unique characteristics of the markets within the North Cluster. Be prepared to discuss how you would gather market insights and use them to inform regional strategies, demonstrating your analytical skills and understanding of consumer behaviour.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare thoughtful questions about the company's marketing initiatives, team dynamics, and future goals. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
