At a Glance
- Tasks: Shape the customer experience and drive digital growth for a heritage watch brand.
- Company: Join Alsta, a luxury brand with a rich history and innovative spirit.
- Benefits: Flexible work environment, competitive pay, and creative autonomy.
- Other info: Ideal for creative thinkers passionate about heritage and craftsmanship.
- Why this job: Be part of a legacy while launching exciting campaigns and partnerships.
- Qualifications: 3+ years in digital marketing, e-commerce, or business development, preferably in luxury.
The predicted salary is between 36000 - 60000 £ per year.
Direct message the job poster from Alsta
Overview
Building globally competitive companies in AI, Deep Tech, Robotics, MedTech and in premium consumer brands. Investor, Owner, Adviser.
A heritage wristwatch brand originally launched in the 1940s and worn famously by Richard Dreyfuss in “Jaws” and by Johnny Depp in “Fear and Loathing in Las Vegas”, Alsta closed in 1978 and was revived in 2017 and crafts high-quality timepieces for a new era of independent thinkers and adventurers. We are continuing a legacy rooted in function and style with the addition of a touch of sophistication and daring.
What You’ll Do
Alsta has a passionate and engaged customer base, and this role will be crucial to the ongoing growth and development of this.
As our Ecommerce & CRM Coordinator, you’ll support digital growth and help shape the customer experience from inbox to unboxing.
We are adopting a strategy of deeper engagement with our customer base and seeking out opportunities to grow our customers base as opposed to allocating large budgets to social media advertising.
Responsibilities
- Email & CRM: Managing editorial content calendars for email, CRM, social and web.
- Coordinating CRM campaigns (newsletters, flows, segmentation).
- Monitoring email performance + refining automations.
- Reviewing and enhancing the online customer journey.
- Customer Journey: Manage and optimise the Alsta Shopify ecommerce platform, ensuring seamless user experience, product page excellence, and conversion optimisation.
- Identify and fix issues or inconsistencies in the customer journey.
- Deal with customer enquiries.
- Establish best practices in customer service and experience.
- Participate in optimisation of the unboxing experience.
Requirements
- 3+ years in digital marketing, ecommerce, or business development, preferably in luxury goods, watches, jewelry, beauty or fashion.
- Demonstrable expertise with Shopify and its ecosystem (apps, analytics, integrations).
- Proven track record of planning and producing high-quality social media content and managing multi-channel campaigns.
- Experience building and managing brand partnerships or collaborations in the luxury sector.
- Strong analytical and data-driven mindset; comfortable with Google Analytics, Shopify analytics, and social media insights.
- Excellent written and verbal communication skills; ability to craft compelling brand stories and campaign narratives.
- Creative thinker with an eye for detail and design consistency.
- Self-starter, highly organised, and able to manage multiple projects.
Preferred
- Knowledge of the luxury, watch, or premium lifestyle sectors.
- Understanding of SEO and email marketing best practices.
- Passion for heritage or craftsmanship-driven brands.
Key Attributes
- Deep appreciation for luxury, heritage, and storytelling.
- Entrepreneurial and resourceful.
What We Offer
- Opportunity to shape the digital and commercial future of a heritage brand.
- Creative autonomy and the chance to launch innovative campaigns and partnerships.
- Flexible working environment and competitive compensation.
To Apply
Please submit your CV, a note outlining your relevant experience, and details of or links to two digital e-commerce campaigns or social media accounts you have managed.
Submission deadline: 19 September 2025
This role is ideal for a marketing and business development professional eager to blend tradition with innovation, driving the next chapter of the story of a heritage premium brand.
Seniority level
- Mid-Senior level
Employment type
- Other
Job function
- Marketing and Sales
- Wholesale Luxury Goods and Jewelry
Referrals increase your chances of interviewing at Alsta by 2x
Location: Glasgow, Scotland, United Kingdom
CRM and E-Commerce Coordinator in Glasgow employer: Alsta
Alsta is an exceptional employer that offers a unique opportunity to shape the digital and commercial future of a prestigious heritage brand. With a flexible working environment, competitive compensation, and a culture that values creativity and innovation, employees are encouraged to launch impactful campaigns while engaging with a passionate customer base. Located in Glasgow, Scotland, Alsta provides a vibrant setting for professionals eager to blend tradition with modern marketing strategies in the luxury sector.
StudySmarter Expert Advice🤫
We think this is how you could land CRM and E-Commerce Coordinator in Glasgow
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Alsta are looking for when hiring for a CRM and E-Commerce Coordinator.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Alsta for the CRM and E-Commerce Coordinator, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Alsta as a CRM and E-Commerce Coordinator, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Alsta’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRM and E-Commerce Coordinator.
We think you need these skills to ace CRM and E-Commerce Coordinator in Glasgow
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Alsta, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Alsta's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Alsta. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Alsta
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Alsta uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Alsta. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
