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For Companies At a Glance
- Tasks: Drive subscription growth through innovative marketing campaigns and optimise user journeys.
- Company: Join a dynamic team at AlphaSights in London.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact on subscription growth in a fast-paced environment.
- Qualifications: 5 years of experience in B2B subscription marketing and strong communication skills.
- Other info: Be part of a client-obsessed culture focused on results and learning.
The predicted salary is between 36000 - 60000 £ per year.
Location: London
Start date: Immediate
The role:
As a Subscription Growth Marketing Manager, you will play a pivotal role in building AlphaSights platform subscriptions business by owning all activities that drive top-of-funnel demand for the AlphaNow subscription product. This role is responsible for increasing qualified traffic to the subscription landing page and converting that traffic into trials. This person will be focused on designing messaging and targeting strategies, running campaigns end-to-end, tracking performance across various channels and personas, and then iterating quickly based on results. We are looking for individuals who thrive in a fast-paced environment, can handle ambiguity, and have a distinct bias for action.
What you’ll do:
- Demand Generation & Campaign Execution: Build segmented messaging based on role, use case, and prior engagement. Design and execute campaigns targeting prospective subscribers i.e. Former AlphaSights client users, AlphaSights experts. Identify and test channels that will drive top of funnel traffic i.e. organic search, partnerships, agentic tools for prospecting and inbound qualification.
- Funnel Optimization: Continuously test and improve copy and messaging that introduces product to prospective customers as well as subscription landing page messaging and format. Streamline and automate the user journey from awareness through trial sign-up.
- Analytics & Reporting: Own funnel metrics from traffic → trial → subscriber. Provide clear weekly insights on what’s working and where investment should shift. Inform leadership decisions around channel prioritization and potential spend.
Who you are:
- Highly Driven and Proactive: Comfortable being the sole executor in the short to medium term. Have had hands-on experience running lifecycle email, SEO, and demand gen campaigns for ~5 years, preferably in a b2b subscription-based role.
- Effective Communicator: Strong copy instincts and customer-centric messaging that resonates with our audiences.
- Organized: You are able to manage end-to-end processes effectively, prioritizing your time across multiple workstreams running in parallel.
- Outcome-Focused: You are motivated by results and take ownership of moving key business metrics, specifically regarding conversion. Always optimizing for learning velocity, not perfection.
- Client-Obsessed: You are fascinated by clients and enjoy listening to and empathizing with users to build a true understanding of their needs.
Subscription Growth Marketing Manager Marketing London employer: AlphaSights
Contact Detail:
AlphaSights Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Subscription Growth Marketing Manager Marketing London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in subscription growth and marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Subscription Growth Marketing Manager Marketing London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Subscription Growth Marketing Manager role. Highlight your experience in demand generation and campaign execution, as well as any relevant metrics you've achieved in previous roles. We want to see how you can bring value to our team!
Showcase Your Copy Skills: Since effective communication is key for this role, don’t shy away from showcasing your copywriting skills. Use clear, engaging language in your application that reflects your understanding of customer-centric messaging. Remember, we love a good story that resonates with our audience!
Be Results-Driven: We’re looking for someone who’s outcome-focused, so make sure to include specific examples of how you’ve driven results in past roles. Whether it’s increasing traffic or improving conversion rates, let us know how you’ve made an impact. Numbers speak volumes!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at AlphaSights
✨Know Your Metrics
As a Subscription Growth Marketing Manager, you'll need to be familiar with key performance indicators. Brush up on metrics related to traffic, conversion rates, and subscriber growth. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Campaign Success
Prepare specific examples of campaigns you've executed that drove top-of-funnel demand. Highlight your role in designing messaging, targeting strategies, and the results achieved. This will demonstrate your hands-on experience and effectiveness in a fast-paced environment.
✨Communicate Clearly
Effective communication is crucial for this role. Practice articulating your thoughts clearly and concisely. Use examples of how your copywriting has resonated with audiences and led to successful outcomes. This will show your strong copy instincts and customer-centric approach.
✨Emphasise Your Proactivity
This position requires a highly driven and proactive individual. Share instances where you've taken initiative, managed multiple projects, and delivered results without waiting for direction. This will highlight your ability to thrive in ambiguity and take ownership of your work.
