At a Glance
- Tasks: Lead marketing strategies and campaigns to boost brand awareness and sales growth.
- Company: Join AlphaSense, a leader in AI-driven market intelligence with a global presence.
- Benefits: Enjoy competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a commitment to diversity and equal opportunity.
- Why this job: Make an impact in a dynamic role that blends creativity and strategy in marketing.
- Qualifications: 3+ years in B2B marketing, strong communication skills, and experience with demand generation.
The predicted salary is between 40000 - 50000 £ per year.
About AlphaSense: The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision‑making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.
About the Role: MarketResearch.com is seeking a smart, agile marketer to drive awareness, interest, and adoption across key industry verticals worldwide. As our primary Marketing Manager, you will lead the development of our demand generation strategy and oversee end‑to‑end campaign execution to support sales growth. You bring broad marketing expertise, including integrated campaign management, third‑party channel partnerships, and the ability to create compelling, response‑driven copy and content.
What You’ll Do:
- Partner with sales teams and executive leadership to ensure alignment of marketing and sales goals, enable sales success and maximise pipeline contribution.
- Develop and own the overall demand generation strategy to drive qualified pipeline and revenue growth.
- Plan, launch, and optimise integrated marketing campaigns and automations across multiple channels (email, digital, partners, content).
- Identify, build, and manage relationships with third‑party marketing partners, such as social media organisations, industry associations, and channel partners, to broaden market exposure and drive lead generation.
- Identify relevant trade shows, conferences, webinars, and field events for the company to attend, and manage all associated planning and execution to support pipeline creation.
- Produce response‑oriented marketing copy and content, such as emails, landing pages, blogs, ads, and campaign materials that drive engagement and conversions.
- Review and optimise current HubSpot data, activities, automations, and marketing lists to align with company objectives.
- Collaborate closely with Sales to ensure alignment on target audiences, messaging, lead quality, and follow‑up processes.
- Monitor campaign performance, analyse results, and implement data‑driven optimisations to improve ROI.
- Manage timelines, budgets, and cross‑functional coordination to ensure campaigns are delivered on schedule and to a high standard.
- Maintain a deep understanding of the buyer journey and continuously refine marketing tactics to support each stage.
- Ensure consistent brand messaging and positioning across all marketing channels and campaign materials.
- Provide proactive reporting and recommendations for marketing automation, content distribution and performance enhancements.
- Participate in various company initiatives and projects as requested.
Who You Are:
- 3+ years of experience in B2B marketing roles.
- Experience creating and executing demand generation campaigns.
- Experience producing content for specific delivery channels (email, blog, website, newsletter).
- Ability to work autonomously with strong initiative, taking full ownership of marketing programs and leading successful outcomes.
- Solid project management and collaboration skills with the ability to multitask, prioritise and communicate within the team and with key stakeholders.
- Demonstrated ability to build collaborative relationships with sales organisations to create alignment and accountability to jointly achieve goals and targets.
- A deep knowledge of the marketing and sales funnel both from a lead to pipeline generation perspective and a pipeline to close perspective.
- Experience with HubSpot and Salesforce is highly desirable.
- Excellent verbal and written communication skills.
- Proficiency with the GSuite and Zoom.
- Understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.
- Organised and detail‑oriented.
AlphaSense is an equal‑opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals.
Marketing Manager, MarketResearch.com employer: AlphaSense, Inc.
At AlphaSense, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Marketing Manager at MarketResearch.com, you will benefit from a collaborative environment that encourages innovation and professional growth, with access to cutting-edge resources and a global network of experts. Located in the vibrant city of New York, you'll enjoy a stimulating atmosphere that not only values your contributions but also supports your career development through ongoing training and mentorship opportunities.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, MarketResearch.com
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and content. This is your chance to demonstrate how you can drive awareness and interest, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their goals. We want you to shine and show them you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team.
We think you need these skills to ace Marketing Manager, MarketResearch.com
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in demand generation campaigns and any relevant marketing expertise that aligns with what we’re looking for.
Craft a Compelling Cover Letter:Your cover letter should tell us why you’re the perfect fit for this role. Share specific examples of your past successes in B2B marketing and how they relate to the responsibilities outlined in the job description.
Show Off Your Creativity:Since this role involves creating compelling content, don’t hesitate to showcase your creative side. Include links to any marketing campaigns or content you’ve produced that demonstrate your skills.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at AlphaSense, Inc.
✨Know Your Stuff
Before the interview, dive deep into MarketResearch.com and AlphaSense. Understand their products, services, and recent developments, especially post-acquisition. This knowledge will help you answer questions confidently and show your genuine interest in the role.
✨Showcase Your Campaign Skills
Prepare to discuss specific demand generation campaigns you've executed in the past. Highlight your role, the strategies you used, and the results achieved. Use metrics to back up your success stories, as this will demonstrate your ability to drive awareness and engagement.
✨Be Ready for Collaboration Questions
Since this role involves working closely with sales teams, be prepared to discuss how you've built relationships in previous roles. Share examples of how you aligned marketing efforts with sales goals and how that collaboration led to successful outcomes.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the company's future marketing strategies or how they measure campaign success. This shows you're not just interested in the job but also in contributing to the company's growth.
