At a Glance
- Tasks: Lead marketing strategies and campaigns to drive awareness and sales growth.
- Company: Join AlphaSense, a leader in AI-driven market intelligence.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative team atmosphere with a commitment to diversity and inclusion.
- Why this job: Make an impact in a dynamic environment with innovative marketing initiatives.
- Qualifications: 3+ years in B2B marketing and experience in demand generation campaigns.
The predicted salary is between 40000 - 50000 £ per year.
About AlphaSense: The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision‑making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content. The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI‑driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!
Recently acquired by AlphaSense, MarketResearch.com is the leading provider of industry intelligence for businesses, consultants, investors, and anyone seeking to understand where markets, countries, or companies are headed. With over 350 publishers covering every sector of the economy as well as emerging industries, we curate the most comprehensive collection of market reports and services updated daily.
About the Role: MarketResearch.com is seeking a smart, agile marketer to drive awareness, interest, and adoption across key industry verticals worldwide. As our primary Marketing Manager, you will lead the development of our demand generation strategy and oversee end‑to‑end campaign execution to support sales growth. You bring broad marketing expertise, including integrated campaign management, third‑party channel partnerships, and the ability to create compelling, response‑driven copy and content. This role is ideal for a versatile marketer who enjoys working across multiple disciplines and taking ownership of a wide range of initiatives. In this hands‑on position, you will manage our social media presence, build and deploy marketing email campaigns, and drive ongoing SEO optimisation to increase visibility and engagement.
What You’ll Do:
- Partner with sales teams and executive leadership to ensure alignment of marketing and sales goals, enable sales success and maximise pipeline contribution.
- Develop and own the overall demand generation strategy to drive qualified pipeline and revenue growth.
- Plan, launch, and optimise integrated marketing campaigns and automations across multiple channels (email, digital, partners, content).
- Identify, build, and manage relationships with third‑party marketing partners, such as social media organisations, industry associations, and channel partners, to broaden market exposure and drive lead generation.
- Identify relevant trade shows, conferences, webinars, and field events for the company to attend, and manage all associated planning and execution to support pipeline creation.
- Produce response‑oriented marketing copy and content, such as emails, landing pages, blogs, ads, and campaign materials that drive engagement and conversions.
- Review and optimise current HubSpot data, activities, automations, and marketing lists to align with company objectives.
- Collaborate closely with Sales to ensure alignment on target audiences, messaging, lead quality, and follow‑up processes.
- Monitor campaign performance, analyse results, and implement data‑driven optimisations to improve ROI.
- Manage timelines, budgets, and cross‑functional coordination to ensure campaigns are delivered on schedule and to a high standard.
- Maintain a deep understanding of the buyer journey and continuously refine marketing tactics to support each stage.
- Ensure consistent brand messaging and positioning across all marketing channels and campaign materials.
- Provide proactive reporting and recommendations for marketing automation, content distribution and performance enhancements.
- Participate in various company initiatives and projects as requested.
Who You Are:
- 3+ years of experience in B2B marketing roles.
- Experience creating and executing demand generation campaigns.
- Experience producing content for specific delivery channels (email, blog, website, newsletter).
- Ability to work autonomously with strong initiative, taking full ownership of marketing programs and leading successful outcomes with the confidence to lead marketing efforts as the primary marketing resource.
- Solid project management and collaboration skills with the ability to multitask, prioritise and communicate within the team and with key stakeholders.
- Demonstrated ability to build collaborative relationships with sales organisations to create alignment and accountability to jointly achieve goals and targets.
- A deep knowledge of the marketing and sales funnel both from a lead to pipeline generation perspective and a pipeline to close perspective.
- Experience with HubSpot and Salesforce is highly desirable.
- Excellent verbal and written communication skills.
- Proficiency with the GSuite and Zoom.
- Understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.
- Organised and detail‑oriented.
AlphaSense is an equal‑opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non‑merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.
In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances.
Marketing Manager, MarketResearch.com in London employer: AlphaSense, Inc.
At AlphaSense, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Marketing Manager at our New York City headquarters, you will benefit from a collaborative environment that encourages innovation and professional growth, alongside competitive compensation and comprehensive benefits. Join us to be part of a forward-thinking team dedicated to transforming market intelligence through cutting-edge AI technology.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, MarketResearch.com in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. The more people you know, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, content, and results. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its market position. Understand their products and services, and think about how your experience aligns with their goals. This will help you answer questions confidently and demonstrate your genuine interest.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Marketing Manager, MarketResearch.com in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in demand generation campaigns and integrated marketing strategies. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how you can contribute to our mission at MarketResearch.com. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Creativity:As a marketer, creativity is key! Include examples of your best marketing copy or campaigns in your application. We love seeing how you can engage audiences and drive results through compelling content.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at AlphaSense, Inc.
✨Know Your Market Inside Out
Before the interview, dive deep into the market research landscape. Familiarise yourself with current trends, key players, and how MarketResearch.com fits into the bigger picture. This will not only show your enthusiasm but also your ability to contribute meaningfully to their demand generation strategy.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led in the past. Highlight your role in developing strategies, managing budgets, and achieving measurable results. This will demonstrate your hands-on experience and ability to drive sales growth effectively.
✨Understand the Buyer Journey
Brush up on the buyer journey and be ready to discuss how you would tailor marketing tactics to support each stage. This knowledge is crucial for a Marketing Manager role, as it shows you can create targeted content that resonates with potential customers.
✨Be Ready to Collaborate
Since this role involves working closely with sales teams, come prepared to discuss how you've successfully collaborated with other departments in the past. Share examples of how you aligned marketing efforts with sales goals to maximise pipeline contribution.
