At a Glance
- Tasks: Drive brand growth through exciting campaigns and community engagement.
- Company: Dynamic pet food company with a relaxed, open culture.
- Benefits: Flexible hours, 25 vacation days, and awesome team events.
- Other info: Enjoy free snacks and drinks while working with beloved office dogs.
- Why this job: Join a passionate team making a real impact in the pet industry.
- Qualifications: Experience in brand management or digital marketing is a plus.
The predicted salary is between 35000 - 45000 € per year.
The Brand Manager plays a central role in driving brand consistency and commercial growth. The role will support brand communications, activation, and our D2C platform to ensure campaigns, launches, and day‑to‑day brand moments land with excellence. This role blends activation delivery, content deployment, and cross‑channel coordination, helping us keep brand momentum high and aligned with our health & wellness ambitions.
Duties to Include:
- Brand Activation Delivery (approx. 50%)
- Deliver brand campaigns and new product launches across key touchpoints (D2C platform, social channels, retailer environments)
- Translate brand strategy into activation‑ready assets (PDPs, landing pages, social assets, on‑site messaging)
- Execute activation plans for priority brand moments and health & wellness initiatives
- Optimise assets for visibility and performance using SEO and behavioural insights
- Communications & Partnership Activation (approx. 30%)
- Support the planning and execution of PR, earned media, and external partnerships
- Manage day‑to‑day interactions with partners (nutrition collaborators, influencers, content creators, category experts)
- Ensure consistent brand messaging across earned, owned, and partner‑led channels
- Social Activation & Community Engagement (approx. 20%)
- Support social media channel engagement and growth initiatives
- Gather insights from our social community to strengthen brand storytelling and future activation plans
- Monitor cultural and category trends to unlock relevant, reactive activation opportunities
Your profile:
- Experience in brand management, digital marketing, or activation-focused roles
- Skilled at turning brand strategy into effective activation assets (email, PDPs, social, campaign content)
- Confident managing community engagement and brand‑building social interactions
- Experience supporting PR, media activity, and influencer or partner relationships
- Strong organisational skills, able to coordinate multiple workstreams and keep projects moving
- Data-aware and comfortable using performance and customer insights to improve campaigns and activation output
- Team-oriented and hands-on, with the flexibility and commitment to delivering high-quality brand experiences
What we offer:
- Responsible, exciting, and varied tasks in a dynamic company that has flat hierarchies and an open, relaxed working atmosphere
- A friendly, open-minded team consisting of approximately 500 employees in Munich, Leipzig, Brussels, West Sussex and Wales, as well as several beloved office dogs
- Flexible working hours (trust-based), home office options
- 25 days of well-deserved vacation days plus the possibility to take up to 20 days of unpaid leave as well as special leave
- Various internal as well as external training possibilities
- Different employee discounts - for our humans as well as their pets!
- Regular team, company and family & friend’s events
- There’s always a good supply of soft drinks, fresh fruit, snacks, and chocolate bars in the office - all free for the team
- Many other great benefits that we will gladly present to you in more detail during your recruiting process
Interested? We are looking forward to your cover letter, CV as well as your potential start date and salary expectation.
About us: In order to achieve our vision of 'establishing healthy pet food in the mainstream' and to always be one step ahead when it comes to digitization in the future, we need motivated talent, know-how from experts and a good portion of 'Passion for Pets and Technology'.
Brand Manager employer: AlphaPet Ventures
As a Brand Manager at our dynamic company, you will thrive in a supportive and open-minded environment that values creativity and collaboration. With flexible working hours, generous vacation policies, and numerous training opportunities, we prioritise employee growth and well-being while fostering a fun atmosphere with team events and office perks. Join us in our mission to revolutionise the pet food industry while enjoying a fulfilling career in a friendly team of passionate individuals.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your brand management projects and campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brand values. Be ready to discuss how your experience aligns with their goals, especially in health & wellness initiatives. We want to see your passion shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Make sure to highlight your experience in brand management and how it aligns with our health & wellness ambitions. Show us your passion for the role and why you want to be part of our team.
Tailor Your CV:Don’t just send a generic CV! Tailor it to reflect your skills in digital marketing and community engagement. Use keywords from the job description to make it clear that you’re the perfect fit for the Brand Manager role.
Showcase Your Achievements:When detailing your past experiences, focus on specific achievements. Did you boost social media engagement or successfully launch a campaign? Numbers and results speak volumes, so let us know how you made an impact!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at AlphaPet Ventures
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand values, mission, and recent campaigns. Understanding their health and wellness ambitions will help you align your answers with their goals and demonstrate your passion for the brand.
✨Showcase Your Activation Skills
Prepare specific examples of how you've successfully delivered brand campaigns or product launches in the past. Be ready to discuss the strategies you used, the challenges you faced, and how you optimised assets for performance—this will highlight your hands-on experience.
✨Engage with Their Community
Familiarise yourself with the company’s social media presence and community engagement efforts. Bring insights or ideas on how to enhance their social activation and community storytelling during the interview to show that you're proactive and data-aware.
✨Be Organised and Ready to Multi-task
Demonstrate your organisational skills by discussing how you manage multiple projects simultaneously. Share tools or methods you use to keep everything on track, as this role requires juggling various workstreams effectively.
