At a Glance
- Tasks: Drive brand growth through exciting campaigns and community engagement.
- Company: Dynamic health & wellness brand with a relaxed, open culture.
- Benefits: Flexible hours, 25 vacation days, and awesome team events.
- Other info: Join a friendly team of 500 with great perks and office snacks.
- Why this job: Make a real impact in brand storytelling and community connection.
- Qualifications: Experience in brand management and digital marketing is a plus.
The predicted salary is between 35000 - 45000 £ per year.
The Brand Manager plays a central role in driving brand consistency and commercial growth. The role will support brand communications, activation, and our D2C platform to ensure campaigns, launches, and day‑to‑day brand moments land with excellence. This role blends activation delivery, content deployment, and cross‑channel coordination, helping us keep brand momentum high and aligned with our health & wellness ambitions.
Duties to Include
- Brand Activation Delivery (approx. 50%)
- Deliver brand campaigns and new product launches across key touchpoints (D2C platform, social channels, retailer environments)
- Translate brand strategy into activation‑ready assets (PDPs, landing pages, social assets, on‑site messaging)
- Execute activation plans for priority brand moments and health & wellness initiatives
- Optimise assets for visibility and performance using SEO and behavioural insights
- Communications & Partnership Activation (approx. 30%)
- Support the planning and execution of PR, earned media, and external partnerships
- Manage day‑to‑day interactions with partners (nutrition collaborators, influencers, content creators, category experts)
- Ensure consistent brand messaging across earned, owned, and partner‑led channels
- Social Activation & Community Engagement (approx. 20%)
- Support social media channel engagement and growth initiatives
- Gather insights from our social community to strengthen brand storytelling and future activation plans
- Monitor cultural and category trends to unlock relevant, reactive activation opportunities
Your profile
- Experience in brand management, digital marketing, or activation-focused roles
- Skilled at turning brand strategy into effective activation assets (email, PDPs, social, campaign content)
- Confident managing community engagement and brand‑building social interactions
- Experience supporting PR, media activity, and influencer or partner relationships
- Strong organisational skills, able to coordinate multiple workstreams and keep projects moving
- Data-aware and comfortable using performance and customer insights to improve campaigns and activation output
- Team-oriented and hands-on, with the flexibility and commitment to delivering high-quality brand experiences
What we offer
- Responsible, exciting, and varied tasks in a dynamic company that has flat hierarchies and an open, relaxed working atmosphere
- A friendly, open-minded team consisting of approximately 500 employees in Munich, Leipzig, Brussels, West Sussex and Wales, as well as several beloved office dogs
- Flexible working hours (trust-based), home office options
- 25 days of well-deserved vacation days plus the possibility to take up to 20 days of unpaid leave as well as special leave
- Various internal as well as external training possibilities
- Different employee discounts - for our humans as well as their pets!
- Regular team, company and family & friend’s events
- There’s always a good supply of soft drinks, fresh fruit, snacks, and chocolate bars in the office - all free for the team
- Many other great benefits that we will gladly present to you in more detail during your recruiting process
Interested? We are looking forward to your cover letter, CV as well as your potential start date and salary expectation.
Brand Manager employer: AlphaPet Ventures GmbH
Join a dynamic and innovative company that prioritises brand excellence and employee well-being. With a friendly and open-minded team of around 500 employees, we offer flexible working hours, generous vacation policies, and numerous training opportunities to foster your professional growth. Enjoy a relaxed atmosphere with regular team events and perks like free snacks and drinks, making our workplace not just a job, but a community.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your brand management projects and campaigns. This is a great way to demonstrate your expertise and creativity beyond just your CV.
✨Tip Number 3
Prepare for interviews by researching the company and its brand values. Be ready to discuss how your experience aligns with their health & wellness ambitions and how you can contribute to their brand activation efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Make sure to highlight your experience in brand management and how it aligns with our health & wellness ambitions. Keep it engaging and personal, showing us why you're the perfect fit for the Brand Manager role.
Tailor Your CV:Don’t just send a generic CV! Tailor it to reflect your skills in digital marketing and activation-focused roles. Use keywords from the job description to show us you understand what we’re looking for and how you can contribute to our brand's success.
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to deliver brand campaigns and manage community engagement. Numbers speak volumes, so if you’ve improved performance metrics, let us know!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at AlphaPet Ventures GmbH
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understanding the brand's voice and how it aligns with health & wellness will help you articulate your ideas and show genuine interest.
✨Showcase Your Activation Skills
Prepare specific examples of past brand activations you've managed. Be ready to discuss how you translated strategy into effective assets and the results achieved. This will demonstrate your hands-on experience and ability to drive brand momentum.
✨Engage with Social Insights
Familiarise yourself with current trends in social media and community engagement. Bring insights on how you’ve used data to inform your strategies in previous roles, as this will highlight your data-aware approach and understanding of audience behaviour.
✨Be Ready for Collaboration Questions
Expect questions about working with partners and influencers. Prepare to discuss how you’ve managed these relationships and ensured consistent messaging across channels. This will showcase your teamwork skills and ability to coordinate multiple workstreams effectively.
