We're growing rapidly across Alpha Group, with new brands launching and our existing businesses continuing to expand. As we scale, we're looking for an experienced Senior CRM Executive to join our team and help us build smarter, more effective customer journeys across our portfolio.
We're looking for someone who can take ownership, turn customer data into meaningful engagement, and build automated lifecycle campaigns that drive retention, conversion and long-term growth.
Role Overview
As Senior CRM Executive at Alpha Group, you will own the customer lifecycle across our growing portfolio of brands, including Alpha Capital, Alpha Futures, Alpha Prime, and our upcoming launches, ACG Markets and MyAlpha. Your focus is designing, building, and optimising the automated journeys that take customers from first sign-up to long-term loyalty.
This is a hands-on senior role for an experienced lifecycle marketer who can both set strategy and execute it. You will map the customer journey for each brand, turn data and behavioural triggers into high-performing automations, and lay down CRM foundations that new brands can launch on quickly. Working closely with the CRM Manager, you will also step in on BAU campaigns where needed and help develop the CRM Assistant.
This is a hybrid role offering great remote flexibility, with the expectation of spending 1 day a week in our London office for face-to-face collaboration, strategy sessions, and team catch-ups.
About Alpha Group
Alpha Group is a London-based group of trading businesses, founded in 2021 with the launch of Alpha Capital. Each of our brands serves a different stage of a trader's journey, from learning and analysing their trading to proving their skill, trading live, and building a professional career.
- Alpha Capital : A prop trading firm for CFD traders, covering forex, metals, cash indices, and commodities. Traders take an evaluation on simulated accounts, and those who pass become Qualified Traders who can earn performance fees.
- Alpha Futures : A prop trading firm for futures traders. Traders take an evaluation on simulated accounts, and those who pass become Qualified Traders who can earn performance fees.
- Alpha Prime : Our live trading programme for the strongest Qualified Traders. Prime traders trade live alongside our professional team, with a monthly salary, weekly strategy sessions, a quant team, and access to our London trading floor.
- ACG Markets (launching soon): Our retail brokerage, offering live multi-asset trading, including forex and CFDs.
- MyAlpha (launching soon): A trading performance tool that helps traders analyse their results, keep a trading journal, and backtest strategies.
- Divento by Alpha : A London-based trader academy offering training, mentoring, and risk management guidance for aspiring professional traders.
As the group grows, CRM sits at the centre of how we welcome, develop, and retain customers across every brand.
Main Responsibilities
Lifecycle strategy and automation
- Lifecycle Ownership: Own the end-to-end customer lifecycle across all Alpha Group brands, from acquisition and onboarding through activation, retention, cross-sell, win-back, and loyalty.
- Journey Design & Build: Map, build, and maintain automated journeys driven by customer behaviour, product events, and lifecycle stage, with clear goals and KPIs for each.
- Data & Triggers: Partner with product, tech, and data teams to define the events, user fields, and data feeds that power lifecycle messaging, and QA integrations before go-live.
- Segmentation: Build sophisticated, scalable segments and audience logic based on trading activity, account status, engagement, and value.
- Cross-Brand Journeys: Identify opportunities to move customers between brands (for example, into Alpha Prime or ACG Markets), and design compliant cross-sell journeys that support customer lifetime value.
Optimisation, reporting, and delivery
- Testing & Optimisation: Own the lifecycle testing roadmap, running A/B and multivariate tests on timing, content, channel, and journey logic to improve activation, retention, and conversion.
- Reporting & Insight: Track lifecycle performance and turn results into clear recommendations for the wider business.
- Multi-Channel: Extend lifecycle programmes beyond email into channels such as push, in-app, and SMS as they become available.
- BAU Support: Support the BAU calendar across brands when needed, from copywriting and building to testing and scheduling, so campaigns go out accurately and on time.
- Compliance: Ensure all communications meet brand, regulatory, and compliance standards for each brand and market.
Experience & Skills Required
- Lifecycle Experience: 2+ years in a CRM or lifecycle marketing role, with a track record of building automated journeys.
- Platform Expertise: Hands-on experience with CRM platforms (for example, Iterable, Braze, Salesforce Marketing Cloud), including journey builders, event-triggered messaging, and dynamic content.
- Data Confidence: Comfortable working with customer data, event schemas, and segmentation logic. Able to analyse performance and turn it into clear actions.
- Testing Mindset: Experience designing and reading A/B tests, with a structured approach to continuous optimisation.
- Technical Skills: Solid working knowledge of HTML for email, plus experience with personalisation or templating languages (for example, Handlebars or Liquid).
- Attention to detail: Excellent copywriting and attention to detail.
- Ownership: Able to manage multiple brands and priorities at once in a fast-paced, high-growth environment, and happy to get hands-on with day-to-day delivery when the team needs it.
Nice to Have
- Experience or understanding of trading.
- Experience managing CRM across multiple brands or markets from a single platform.
- Experience with push, in-app, or SMS alongside email.
Position: Senior CRM Executive
Employment Type: Full-time
Location: London, UK
Working Arrangement: Hybrid — 1 day per week in our London office, with remote flexibility for the remaining days.
Experience: 2+ years in CRM or lifecycle marketing
Interested in Joining Us?
If you're passionate about CRM, customer lifecycle marketing and building meaningful customer experiences, we'd love to hear from you.
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