Position Purpose & Summary
We are seeking a
passionate, creative, and commercially driven Event Sales & Partnerships
Executive to champion the Meetings & Events business at Aloft Liverpool
while positioning the hotel as a key destination within the local market. This
role combines reactive event sales, proactive revenue generation, local
partnership development, and innovative in-house event creation.
The Event Sales & Partnerships Executive will play a key role in elevating Aloft's profile within
the city, driving Meetings & Events revenue, creating memorable guest
experiences, developing valuable local partnerships, and supporting the wider
sales strategy. Through a balance of reactive account management and proactive
business generation, this role will help put Aloft Liverpool firmly on the map as one of the city's most
exciting hospitality destinations.
The successful candidate
will be responsible for managing the full Meetings & Events sales cycle,
building strong community relationships, creating engaging hotel-led
experiences, and generating new business opportunities to support the wider
commercial strategy. This is a highly visible role that will work closely with
the General Manager, Divisional Sales Director, operations teams, and national
sales network to drive awareness, revenue, and market presence.
Key Responsibilities
1. Meetings & Events Sales Management (40%)
Act as the primary point of
contact for all Meetings & Events enquiries, ensuring exceptional service
from initial enquiry through to event delivery.
Key Responsibilities:
- Manage all inbound Meetings & Events
enquiries across all sales channels. - Produce professional proposals, quotations,
contracts, and event documentation. - Create and distribute accurate Banqueting
Event Orders (BEOs) and function sheets. - Conduct venue show-rounds and client
meetings - Follow up all enquiries and quotations to
maximise conversion opportunities. - Liaise with operational departments to
ensure seamless event execution.
- Conduct post-event follow-up calls and
feedback reviews to encourage repeat business. - Maintain CRM systems and sales records
accurately. - Monitor enquiry trends, conversion levels,
and revenue performance.
2. Local Partnerships & Community Engagement (15%)
Develop strategic
partnerships that increase awareness of Aloft within the city and generate new
business opportunities.
Key Responsibilities:
- Build relationships with local businesses,
venues, attractions, universities, sporting organisations, and community
groups. - Develop mutually beneficial promotional
partnerships and referral networks. - Attend local networking events, chamber
meetings, and business forums. - Identify opportunities to increase the
hotel's visibility within the local market. - Create partnership initiatives that drive
footfall, event bookings, and overnight stays. - Collaborate with the marketing team to
promote local partnership activities. - Act as an ambassador for the hotel within
the city.
3. In-House Events & Revenue Generation (30%)
Drive incremental revenue
through the planning, promotion, and delivery of innovative hotel-led events.
Key Responsibilities:
- Develop and execute a calendar of events. Create
and promote experiences such as: - Cocktail masterclasses
- Bottomless brunches
- Themed dining and social nights
- Happy hour activations
- Live music evenings
- Seasonal and festive events
- Networking events
- Brand collaborations and pop-up
experiences - Work closely with Food & Beverage teams
to develop commercially successful concepts. - Monitor market trends and competitor
activity to identify new event opportunities. - Support marketing campaigns and social
media activity to maximise attendance. - Analyse event performance and profitability
to continuously improve future initiatives.
4. Proactive Sales & Business Development (15%)
Proactively generate new
business opportunities to increase awareness and market share for Aloft Hotel.
Key Responsibilities:
- Conduct proactive sales calls and
prospecting activities. - Identify and qualify new corporate and
agency opportunities. - Generate leads for the National Sales Team.
- Support the Divisional Sales Director in
executing strategic sales initiatives. - Arrange sales appointments, client
meetings, and hotel presentations. - Participate in sales blitzes, networking
events, and industry showcases. - Promote the hotel's meetings, events,
accommodation, and F&B offerings. - Train and encourage hotel teams to identify
and refer sales opportunities. - Support key account development and
relationship management activities.
Experience & Skills
The ideal candidate will:
- Have previous experience within hotel
sales, events, hospitality, or business development. - Be highly organised with strong attention
to detail. - Have experience managing Meetings &
Events enquiries from enquiry through to delivery. - Possess exceptional relationship-building
and networking skills. - Be confident in cold calling and proactive
prospecting. - Demonstrate creativity in developing and
delivering revenue-generating events. - Have strong commercial awareness and a
results-driven mindset. - Be a confident communicator with excellent
presentation skills. - Be able to manage multiple projects
simultaneously. - Have experience using hotel PMS, CRM, and
event management systems (Opera experience advantageous). - Be passionate about delivering exceptional
customer experiences.
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