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- Tasks: Lead brand protection efforts and combat counterfeiting across global markets.
- Company: Join ALO, a mindful movement brand dedicated to better living.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make a real impact in protecting a brand that promotes conscious living.
- Qualifications: 5+ years in anti-counterfeiting enforcement and strong legal knowledge.
- Other info: Collaborative environment with diverse teams and flexible working hours.
The predicted salary is between 72000 - 93600 £ per year.
Brand Protection Manager (EMEA)
Join to apply for the Brand Protection Manager (EMEA) role at ALO.
Why Join ALO?
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
Overview
This position will support Alo’s brand protection strategy with a focus on identifying, removing, and seizing counterfeit and unauthorized products across all global markets. The work will be done in partnership with domestic and global vendors and will manage brand protection efforts at retail stores, manufacturing sites, and online platforms. The role will also assist legal counsel in the prosecution of related civil and criminal matters, where applicable. This is a hybrid role based in the Los Angeles area.
Responsibilities
- Execute global Brand Protection Strategy as part of Alo’s legal team, reporting into the Director of Intellectual Property.
- Lead Alo’s Brand Protection efforts by collaborating with senior internal stakeholders and cross‑functional experts in Legal, Manufacturing, Supply, Product and Sales to support anti‑counterfeiting efforts and related enforcement efforts.
- Develop and implement data‑driven strategies for brand enforcement including recommending innovative solutions to achieve the Company’s brand protection goals.
- Manage strategic relationships with customs authorities, police agents, and online marketplaces around the world to facilitate successful risk analysis and enforcement.
- Take the lead in monitoring and responding to the unauthorized resale of Alo products on third‑party marketplaces including conducting investigations and escalating as needed.
- Assess the credibility of market leaders within the space to ensure Alo continues to partner with the top technology providers for enhanced security measures and effective collaboration.
- Represent Alo by attending relevant IP enforcement meetings, conventions, industry association meetings, and training programs to enhance product intelligence and build strong relationships with external contacts.
- Serve as a subject matter expert for all global and internal Customer Service departments regarding counterfeit products or suspicious online activity.
- Develop and deliver ongoing anti‑counterfeiting educational and training seminars for internal stakeholders, and when appropriate, for agents, law enforcement, and other agencies.
Qualifications
- 5+ years in a full‑time role dedicated to anti‑counterfeiting enforcement and brand protection.
- Proficient understanding of civil and criminal law related to intellectual property including trademark strategy, prosecution and use requirements.
- Experience collaborating effectively with law enforcement agencies, customs, investigators, agencies, and law firms.
- Sensitivity to and practical knowledge of working with individuals from a variety of backgrounds.
- Willingness to take initiative.
- Ability to work flexible hours.
Compensation
The base salary range for this position is $100,000-$130,000 per year.
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Brand Protection Manager (EMEA) employer: Alo
Contact Detail:
Alo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Protection Manager (EMEA)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Alo’s brand protection strategies and recent initiatives. Show us that you’re not just interested in the role, but that you genuinely care about the company’s mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the responsibilities of the Brand Protection Manager role. We want to hear how you can contribute to our anti-counterfeiting efforts and enhance our brand integrity.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the ALO team.
We think you need these skills to ace Brand Protection Manager (EMEA)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Protection Manager role. Highlight your experience in anti-counterfeiting enforcement and any relevant legal knowledge. We want to see how your background aligns with our mission at ALO!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about brand protection and how you can contribute to our strategy. Let us know what makes you the perfect fit for ALO!
Showcase Your Collaboration Skills: Since this role involves working with various teams, make sure to highlight your collaboration skills. Share examples of how you've successfully partnered with others in previous roles. We love teamwork at ALO!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and keep track of all the amazing candidates. We can't wait to see what you bring to the table!
How to prepare for a job interview at Alo
✨Know Your Brand Protection Basics
Before the interview, brush up on your knowledge of brand protection strategies and anti-counterfeiting laws. Familiarise yourself with Alo's current initiatives and how they align with your experience. This will show that you’re not just interested in the role, but also invested in the company’s mission.
✨Showcase Your Collaboration Skills
Since this role involves working with various teams, be ready to share examples of how you've successfully collaborated with cross-functional teams in the past. Highlight specific projects where you worked with legal, manufacturing, or sales teams to achieve a common goal.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations related to brand protection. Think about potential challenges Alo might face in the market and prepare your responses. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Demonstrate Your Passion for Mindful Movement
Alo values mindful movement, so express your understanding of its importance in both personal and professional contexts. Share how your values align with Alo’s mission and how you can contribute to their brand protection efforts while promoting a positive community impact.