At a Glance
- Tasks: Lead global brand strategy for innovative therapies and drive impactful marketing initiatives.
- Company: Join Alnylam, a leader in RNAi therapeutics with a commitment to innovation.
- Benefits: Competitive salary, comprehensive health benefits, flexible work options, and generous time off.
- Other info: Dynamic, inclusive culture with opportunities for international travel and career growth.
- Why this job: Make a real difference in patients' lives while shaping the future of rare disease treatment.
- Qualifications: 10+ years in pharma/biotech marketing with strong strategic and leadership skills.
The Brand Director, Global Marketing Rare is responsible for defining and driving the global brand strategy for OXLUMO and GIVLAARI, ensuring alignment from global vision through local execution. This role leads cross-functional collaboration to deliver impactful, insight-driven strategies and tactics that maximize patient impact, stakeholder engagement and commercial performance.
Key Responsibilities:
- Global Brand Strategy
- Lead development of OXLUMO and GIVLAARI global brand plans
- Ensure strong connection between global strategy and local execution, leading cross-country/functional workshops
- Leverage market research, competitive intelligence, and data analytics to inform plans and regularly assess business performance
- Continuously evolve messaging and strategy based on new insights
- Annual Planning & Stakeholder Engagement
- Translate strategy into global tactical plans and priorities
- Own overall tactical planning process for Rare Business in partnership with medical affairs, key functions and the countries
- Develop annual global budget and highlight trade-offs and priorities
- Develop a global stakeholders engagement plan, in partnership with Medical Affairs, Advocacy and the countries, legal and compliance, including the development of the Leadership engagement plan
- Lead Global Conference plans in partnership with medical affairs, countries and communications
- Cross-Functional Leadership
- Partner closely with Medical Affairs, Market Access, Digital, Data and Insights teams to enable successful implementation of key global initiatives
- Orchestrate key global initiatives acting as the central point of integration across functions (medical, regulatory, legal, compliance, others)
- Contribute to global capability development and best practice sharing
- Own Brand Board and Program initiatives
Qualifications:
- > 10 years of experience in global and U.S. pharmaceutical/biotech marketing
- MBA in Marketing preferred
- Strong strategic thinking with proven execution capabilities
- Experience leading cross-functional global teams
- Deep understanding of rare disease markets is a must have
- Strong communication and stakeholder influence skills
- Strong project management skills
Success Profile:
- Strategic and forward-looking
- Highly collaborative and matrix-oriented
- Data-driven and insight-led
- Strong ownership and accountability mindset
Local and International travels ~40% of the time.
About Alnylam: We are the leader in RNAi therapeutics – a revolutionary approach with the potential to transform the lives of people with rare and common diseases. Built on Nobel Prize-winning science, Alnylam has delivered the breakthroughs that made RNAi therapeutics possible and are just at the beginning of what’s possible. Our deep pipeline, late-stage programs, and bold vision reflect our core values: fierce innovation, passion for excellence, purposeful urgency, open culture and commitment to people. We're proud to be a globally recognized top employer, where an authentic, inclusive culture and breakthrough thinking fuel one another.
At Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. Qualified applicants will receive consideration for employment without regard to their sex, gender or gender identity, sexual orientation, race, color, ethnicity, national origin, ancestry, citizenship, religion, creed, physical or mental disability, pregnancy status or related conditions, genetic information, veteran or military status, marital or familial status, political affiliation, age, or any other factor protected by federal, state, or local law. Alnylam is an E-Verify Employer.
The pay range below reflects the full-time base salary range we expect to pay for this role at the time of posting. Base pay will be determined based on a number of factors including, but not limited to, relevant experience, skills, and education. This role is eligible for an annual short-term incentive award (e.g., bonus or sales incentive) and an annual long-term incentive award (e.g., equity). Alnylam’s robust Total Rewards package is designed to support your overall health and well-being. We offer comprehensive benefits including medical, dental, and vision coverage, life and disability insurance, a lifestyle reimbursement program, flexible spending and health savings accounts and a 401(k) with a generous company match. Eligible employees enjoy paid time off, wellness days, holidays, and two company-wide recharge breaks. We also offer generous family resources and leave. Our commitment to your well-being reflects our belief that caring for our people fuels the impact we create together.
Director, Global Marketing in Cambridge employer: Alnylam Pharmaceuticals
As an Associate Director in Brand Marketing for Rare Diseases, you will join a dynamic and innovative team dedicated to improving patients' lives through strategic marketing initiatives. Our company fosters a collaborative work culture that values employee growth, offering opportunities for professional development and the chance to make a meaningful impact in the rare disease space. Located in a vibrant international setting, we provide a supportive environment where your contributions are recognised and rewarded, making us an excellent employer for those seeking a fulfilling career in the pharmaceutical industry.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Global Marketing in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Alnylam Pharmaceuticals and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Alnylam Pharmaceuticals are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Alnylam Pharmaceuticals on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Alnylam Pharmaceuticals. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Global Marketing in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Alnylam Pharmaceuticals. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Alnylam Pharmaceuticals:Show us that you’ve done your homework! In your application, briefly mention what you admire about Alnylam Pharmaceuticals’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Alnylam Pharmaceuticals
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Alnylam Pharmaceuticals will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Alnylam Pharmaceuticals, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
