At a Glance
- Tasks: Lead media relations and create compelling narratives for Allwyn and The National Lottery.
- Company: Join Allwyn, a transformative leader in the lottery sector, committed to impactful communication.
- Benefits: Enjoy 34 days paid leave, a wellness allowance, and a discretionary bonus scheme.
- Why this job: Be part of a dynamic team shaping public perception and driving corporate storytelling.
- Qualifications: Proven experience in media relations, financial communications, and crisis management required.
- Other info: Opportunity for professional growth and development in a collaborative environment.
The predicted salary is between 43200 - 72000 £ per year.
· Build, nurture, and maintain strong relationships with media across national, regional, trade, broadcast and digital media, positioning Allwyn as a trusted and responsive source of information and news
· Help to drive development and execution of an always-on news operation that identifies opportunities, creates exclusive content and responds rapidly to media enquiries
· Contribute to the development of compelling news narratives that showcase The National Lottery’s impact and Allwyn’s transformation agenda
· Oversee corporate reporting and financial communications and annual reporting, ensuring clarity, accessibility of complex information
· Identify and manage reputational risks, external threats and corporate issues of public interest, minimising negative media coverage and comment on Allwyn and The National Lottery
· Guide internal stakeholders on media engagement, providing strategic counsel on story development and messaging, · Build and maintain strong personal relationships with key journalists and editors across national, regional, trade, broadcast and digital media through regular contact, briefings and informal engagement
· Lead on specific projects and initiatives outlined in the Corporate Communications team’s plan and giving internal briefings as required.
· Help to create and maintain an editorial calendar that identifies opportunities for proactive media engagement and corporate news flow
· Package corporate announcements into compelling news stories, developing multiple angles for different media audiences and oversee the creation of high-quality news content including press releases, briefing materials, fact sheets, and multimedia content that tell The National Lottery and Alwyn’s transformation story
· Lead on the development and production of Allwyn’s Annual Report, financial statements and other corporate materials to include liaison with Allwyn Group on the overall financial reporting
· Drive the financial communications agenda, translating corporate performance into accessible, compelling narratives for business media
· Monitor media landscape for emerging issues and opportunities
· Provide early warning of potential risks and managing potentially negative media enquiries and issues by gathering information and drafting messaging.
· Provide strategic counsel to internal stakeholders on media opportunities and risks
· Build strong relationships across the business to identify and develop news opportunities and advise on mitigations.
· Develop and maintain clear positions on key issues, ensuring consistent messaging across all media engagement. This will include with the policy and public affairs specialists to devise strategies and responses to political announcements.
· Guide senior executives on media handling, including provision of strategic counsel and support for interviews and media appearances
· Oversee media monitoring and evaluation, providing regular analysis of coverage
· Perform out-of-hours duties (including monitoring external draw communications) as on-call press officer on a rota and ensure effective out-of-hours cover
· Responsibility of the line management of a small number of team members and drive continuous improvement in capabilities and performance
· Oversee specific relationships with key suppliers and agencies
· Experience of developing, planning, executing and achieving communications strategies and objectives, and of campaigning in the media.
· Outstanding news judgment and editorial instincts, with demonstrable experience of creating compelling media stories and content across all platforms
· Extensive and demonstrable knowledge of the media, and its potential to influence and affect other stakeholders.
· Proven track record in day-to-day media relations, with exceptional ability to pitch stories, brief journalists and manage media relationships – face-to-face, orally and in writing.
· Strong experience in financial communications and corporate reporting, including Group Structure reporting.
· Demonstrable experience in corporate financial reporting, with experience of reporting as part of a Group structure.
· Demonstrable ability to manage complex media issues and crisis communications in a fast-paced, high-profile commercial environment
· Exceptional writing abilities with proven experience in creating high-impact content across multiple formats
· Strong stakeholder management skills with proven ability to influence and advise senior executives.
· In-depth understanding of media measurement and evaluation techniques.
· Experience of managing projects and campaigns from concept to delivery in a timely and cost-efficient way.
· Resilient under pressure with the ability to work flexibly in a complex and evolving operational landscape.
· Track record of developing team members and creating a high-performance and motivated team.
· A collaborative team-player.
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Discretionary bonus scheme
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34 days paid leave (This includes bank holidays)
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4 x Salary of Life Insurance
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Pension: We’ll contribute up to 8.5%
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BUPA
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£500 wellness allowance
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Income Protection
Senior Corporate Communications Manager employer: Allwyn
Contact Detail:
Allwyn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Corporate Communications Manager
✨Tip Number 1
Make sure to actively engage with journalists and media professionals on platforms like LinkedIn and Twitter. Building these relationships before applying can give you an edge, as you'll already be familiar with the media landscape and key players.
✨Tip Number 2
Stay updated on current events and trends in corporate communications and financial reporting. This knowledge will not only help you during interviews but also demonstrate your passion and understanding of the industry.
✨Tip Number 3
Consider creating a portfolio that showcases your previous work in media relations, press releases, and corporate communications strategies. Having tangible examples of your success can set you apart from other candidates.
✨Tip Number 4
Network with professionals who are currently working in corporate communications roles. They can provide insights into the company culture at Allwyn and may even refer you internally, increasing your chances of landing the job.
We think you need these skills to ace Senior Corporate Communications Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Senior Corporate Communications Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your communication skills and experience in media relations. Use specific examples to demonstrate how you've successfully managed media relationships and developed compelling narratives in previous roles.
Highlight Relevant Experience: In your CV, emphasize your experience in corporate communications, financial reporting, and crisis management. Include metrics or outcomes from past projects to illustrate your impact and effectiveness in similar roles.
Showcase Your Writing Skills: Since exceptional writing abilities are crucial for this role, consider including samples of your work or links to published articles. This will provide evidence of your capability to create high-impact content across various formats.
How to prepare for a job interview at Allwyn
✨Showcase Your Media Relationships
Be prepared to discuss your existing relationships with journalists and media outlets. Highlight specific examples of how you've successfully engaged with the media in the past, as this role heavily relies on strong media connections.
✨Demonstrate Crisis Management Skills
Expect questions about how you've handled media crises or negative coverage in the past. Prepare a few case studies that illustrate your ability to manage complex media issues effectively.
✨Highlight Your Storytelling Abilities
Since the role involves creating compelling narratives, be ready to share examples of stories you've developed. Discuss your approach to crafting messages that resonate with different audiences.
✨Understand Financial Communications
Given the emphasis on financial reporting and communications, brush up on your knowledge of corporate finance. Be ready to explain how you would translate complex financial information into accessible narratives for the media.