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- Tasks: Lead design excellence and create a unified visual identity for The National Lottery.
- Company: Join Allwyn UK, a dynamic leader in the lottery industry with a mission to change lives.
- Benefits: Enjoy competitive salary, generous leave, health cover, and flexible benefits.
- Why this job: Be part of a transformative journey that impacts communities and champions good causes.
- Qualifications: Senior design leadership experience and strong collaboration skills required.
- Other info: Work in an inclusive environment with opportunities for personal and professional growth.
The predicted salary is between 60000 - 80000 £ per year.
At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact. We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA and Europe. While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large-scale transformation journey by creating a National Lottery that delivers more money to good causes.
Studio 59 is Allwyn's new in-house agency. A fast, integrated hub built to elevate how we tell The National Lottery's story. Our mission is simple: create bold, social-first, audience-led work that strengthens player engagement and gives The National Lottery a single, authentic brand voice. Within Studio 59's Creative & Production function, strengthened design leadership plays a critical role in delivering high-quality, consistent and platform-appropriate creative at scale.
The Head of Design is responsible for leading design excellence across Studio 59, owning a single, authoritative source of truth for our design system and content usage for The National Lottery brand and our portfolio of games across campaigns, content and experiences. This role ensures brand strategy and creative ideas are translated into high-quality, coherent, consistent design output across all channels and formats.
What you’ll be doing
- Design Leadership & Craft Excellence
- Lead and champion design excellence across Studio 59
- Own the visual expression of The National Lottery brand across campaigns, content and assets
- Ensure consistently high standards of design craft across all outputs and formats
- Brand & Design Systems
- Architect and maintain a "Living Design System" that bridges the gap between digital products, physical retail environments, high-level brand campaigns and always on social activations
- Oversee the creation of atomic, modular design libraries
- Develop, evolve and govern design systems, toolkits and templates
- Provide clear design direction that enables speed without compromising quality
- Cross Functional Collaboration
- Work closely with the Brand Director and Creative Director to translate brand strategy and creative concepts into effective design
- Partner with the Head of Delivery to refine the "brief-to-delivery" pipeline
- Collaborate with Production and Media teams to ensure design is platform-ready and fit for purpose
- Capability & Team Development
- Lead, develop and inspire the Design Team
- Set clear expectations, objectives and development plans for designers
- Process, Ways of Working
- Embed efficient, scalable design processes
- Contribute to continuous improvement of creative and production workflows
- Support the adoption of new tools and ways of working
- Quality Control & Governance
- Act as final design authority for key outputs
- Ensure design activity adheres to governance standards, accessibility guidelines and regulatory requirements
What experience we’re looking for
- Senior experience leading design teams within an agency or in-house environment
- Strong background in brand-led design across multiple products, channels and platforms
- Experience developing and governing design systems at scale
- Excellent understanding of digital, social, retail and campaign design requirements
- Proven experience managing and developing design talent
- Strong collaboration and stakeholder management skills
Key Measures of Success
- Deliver consistently high-quality design output across all channels and formats
- Strengthen consistency and clarity of The National Lottery's visual identity
- Enable faster, more efficient creative delivery through strong design systems
- Build a high-performing, motivated design team with strong craft standards
At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.
Benefits
- Company Bonus Scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Single Private Health Cover
- Complimentary Private Medical
- Income Protection
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes
- Enhanced Family Leave (Maternity, Paternity, Adoption)
- Wellness Allowance £500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding
We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates.
Senior Design Lead in Watford employer: Allwyn UK
Contact Detail:
Allwyn UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Design Lead in Watford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. When you get the chance to chat with hiring managers, be ready to discuss your projects and how they align with the vision of The National Lottery.
✨Tip Number 3
Prepare for interviews by researching Allwyn and its mission. Understand their values and think about how your design philosophy fits in. Tailor your answers to show how you can contribute to their goals and elevate the brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Allwyn team and contributing to something meaningful.
We think you need these skills to ace Senior Design Lead in Watford
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for design and the National Lottery shine through. We want to see how your values align with ours and how you can contribute to our mission of making a positive impact.
Tailor Your Portfolio: Make sure to showcase work that highlights your experience in brand-led design across various platforms. We’re looking for someone who can create bold, audience-led work, so pick projects that demonstrate your ability to engage and inspire.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your design philosophy and leadership style come across without any fluff. Remember, we’re all about efficiency here at Studio 59!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Allwyn UK
✨Know Your Design Systems
Before the interview, dive deep into design systems and frameworks. Familiarise yourself with how they can enhance brand consistency and speed up creative processes. Be ready to discuss your experience in developing and governing design systems at scale.
✨Showcase Your Leadership Skills
Prepare examples of how you've led design teams in the past. Highlight your ability to inspire and develop talent, as well as how you've implemented efficient design processes. This role is all about leading a high-performing team, so make sure you convey your leadership style.
✨Understand the Brand's Vision
Research Allwyn UK and The National Lottery's mission and values. Be prepared to discuss how your design philosophy aligns with their goal of creating impactful, audience-led work. Showing that you understand their vision will set you apart from other candidates.
✨Prepare for Collaboration Questions
Since this role involves working closely with various stakeholders, think of examples where you've successfully collaborated across teams. Be ready to discuss how you’ve refined workflows and ensured smooth communication between design and production teams.