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- Tasks: Lead product management for exciting lottery games and drive player engagement strategies.
- Company: Join Allwyn UK, a leading multi-national lottery operator focused on positive change.
- Benefits: Enjoy competitive pay, generous leave, wellness support, and a bonus scheme.
- Why this job: Be part of a transformative journey that impacts good causes while innovating the lottery experience.
- Qualifications: Experience in product management or marketing, with a passion for consumer engagement.
- Other info: Inclusive workplace committed to diversity and sustainability, with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join our journey to create a new experience for The National Lottery and help us to power change for the greater good. We are Allwyn UK, part of the Allwyn Entertainment Group – a multi‑national lottery operator with a market-leading presence across Europe. While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a large‑scale transformation journey by creating a National Lottery that delivers more money to good causes.
A bit about the role: Fixed Prize Games – including Set for Life, Thunderball, and a pipeline of seasonal propositions – play a unique and growing role in The National Lottery portfolio. They provide accessible, emotionally resonant, and behaviourally distinct reasons to engage. As Product Manager, you’ll lead the operational and commercial delivery of this vertical. You’ll manage the day‑to‑day performance of core games, shape player engagement strategies, and play a key role in bringing new propositions to life. This role requires strong attention to detail, excellent cross‑functional coordination, and a mindset grounded in behavioural understanding.
What you’ll be doing:
- Product Ownership & Commercial Delivery: Own the operational planning and day‑to‑day delivery of Set for Life and Thunderball. Monitor performance across sales, participation, and engagement metrics, flagging risks and opportunities. Collaborate with Commercial Finance on forecasting, promotional impact modelling, and performance tracking. Propose and implement changes that optimise frequency, appeal, or playability.
- Campaign & Promotional Planning: Partner with the Senior Marketing Manager and Campaign Planner to align campaigns with product goals and mechanics. Provide inputs to promotional strategy, ensuring activity is achievable, coherent, and player‑relevant. Lead pre‑ and post‑campaign product reviews, with insight‑backed evaluation of impact on performance. Identify behavioural nudges and moments to enhance player engagement across the lifecycle. Lead the development of weekly trading packs.
- Product Governance & Integrity: Maintain all required documentation and approval processes for draws, promotions, and product changes. Work with Regulatory, Legal, and Compliance teams to ensure all games meet Positive Play and regulatory requirements. Lead product governance processes for any changes, adjustments, or GTM readiness reviews. Support the development of seasonal or event‑led game concepts in partnership with the Innovation team.
- Customer Experience & Behavioural Insight: Use player data, insight, and journey mapping to improve how products are experienced across digital and retail. Brief and collaborate with Retail and Digital teams on execution requirements. Contribute to player journey enhancements that reduce friction and deepen connection.
Key Measures of Success:
- Performance of Set for Life, Thunderball, and seasonal propositions (sales, frequency, ROI).
- Product delivery integrity, including issue‑free launches and draw compliance.
- Campaign and promotion impact on product‑level KPIs.
- Readiness and execution quality for seasonal innovations.
- Cross‑functional delivery and stakeholder satisfaction.
What experience we’re looking for:
- Demonstrable experience in product management, category marketing, or commercial planning.
- Strong track record of delivering product lifecycle management in a consumer‑facing environment.
- Comfort with regulated environments, governance processes, and stakeholder engagement.
- Experience working with cross‑functional teams, especially Marketing, Legal, and Operations.
- Insight‑led decision‑making, strong comfort with data, behavioural analysis, and scenario planning.
- Background in gaming, FMCG, or entertainment.
About us: We’ve developed ground‑breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. Innovation – We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
Benefits:
- Company bonus scheme.
- Matched pension contributions up to 8.5%.
- 26 days annual leave + 2 Life Days (and bank holidays).
- Complimentary Private Medical.
- Life Assurance.
- Enhanced Maternity & Paternity leave.
- ÂŁ500 wellness allowance.
- Access to nutritional advisor and personal trainers.
- Discounted Health Assessments.
- Complimentary Financial coaching.
Our benefits and policies reflect our commitment to wellbeing and inclusivity. We want to create one of the UK's most inclusive organisations – where people can bring the best of themselves, do their best work, every day, for the benefit of good causes. Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace.
If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help.
Product Marketing Manager - Fixed Prize Games in Watford employer: Allwyn UK
Contact Detail:
Allwyn UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Fixed Prize Games in Watford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their mission and values, especially how they relate to The National Lottery. This will help you tailor your answers and show that you're genuinely interested in making a difference.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Product Marketing Manager role. Highlight your experience in product management and how it aligns with Allwyn's goals of innovation and community impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our mission to create a better National Lottery experience.
We think you need these skills to ace Product Marketing Manager - Fixed Prize Games in Watford
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in product management and marketing. We want to see how your skills align with our mission at Allwyn UK, so don’t hold back on showcasing your relevant achievements!
Show Your Passion: Let your enthusiasm for the National Lottery and its impact on good causes shine through. We love candidates who are genuinely excited about making a difference, so share why you’re drawn to this role and how you can contribute to our journey.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. This will help us quickly see why you’re a great fit for the Product Marketing Manager position.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and you’ll be all set!
How to prepare for a job interview at Allwyn UK
✨Know Your Products Inside Out
Before the interview, make sure you’re familiar with the Fixed Prize Games like Set for Life and Thunderball. Understand their mechanics, target audience, and how they fit into the National Lottery portfolio. This will show your passion and readiness to contribute from day one.
✨Showcase Your Data Skills
Since the role involves monitoring performance metrics and making insight-led decisions, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to drive product improvements or marketing strategies in previous roles.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with various teams, especially Marketing, Legal, and Operations. Share specific examples of successful projects where you coordinated with different departments to achieve a common goal, as this is crucial for the role.
✨Emphasise Your Understanding of Player Behaviour
The role requires a strong grasp of player engagement strategies. Be ready to discuss how you’ve used behavioural insights to enhance customer experiences in past positions. This will show that you can align product delivery with player needs effectively.
