Mid Weight Creative in Watford

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact. We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA and Europe. While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.

Join us as we embark on a once-in-a-lifetime, large-scale transformation journey by creating a National Lottery that delivers more money to good causes.

Studio 59 is Allwyn’s new in-house agency. A fast, integrated hub built to elevate how we tell The National Lottery’s story. Bringing creative, production, planning and media together across a single, integrated team, we’re engineered for pace, efficiency and standout quality. Our mission is simple: create bold, social first, audience led work that strengthens player engagement and gives The National Lottery a single, authentic brand voice.

Within the Creative & Design teams, Mid-Weight Creatives play a key role in delivering high-quality ideas and content across campaigns, always-on activity and reactive storytelling. This role contributes to strengthening in-house creative capability as scope migrates from external agencies into Studio 59.

A Mid-Weight Creative is responsible for developing and delivering creative ideas and assets across a wide range of channels and formats. Working closely with Senior Creatives, Designers, Content Creators and the wider Creative & Production team, this role brings ideas to life with craft, consistency and attention to detail that will connect with our broad UK audiences. The Mid-Weight Creative balances creative thinking with efficient execution, contributing to both planned campaigns and reactive content at pace.

What you’ll be doing…

• Develop creative ideas and executions across campaigns, content and always-on activity.
• Produce high-quality creative assets across multiple channels and formats.
• Translate briefs into clear, engaging and on-brand creative output that will drive the behaviour changes in UK audiences we need to increase player participation.
• Work closely with our Creative Director, Senior Creative, Designers and Content Creators to shape and deliver ideas.
• Collaborate with Strategy, Media, Production and Delivery teams to ensure work is insight-led and platform-appropriate.
• Respond effectively to feedback, refining work to meet creative and brand standards.
• Ensure all creative output aligns with The National Lottery brand framework and tone of voice.
• Maintain high standards of craft, consistency and attention to detail.
• Support the evolution of creative approaches as in-house capability grows.
• Deliver work on time and to brief across multiple concurrent projects.
• Support both planned campaign work and reactive, fast-turnaround activity.
• Work efficiently within delivery processes and workflows.
• Continue to develop creative skills, craft and channel knowledge.
• Stay up to date with creative trends, formats and platform best practice.
• Support junior creatives/teams where appropriate.
• Contribute positively to a collaborative, high-performance creative culture.

What experience we’re looking for…

• Experience working as a Mid-Weight Creative in an agency or in-house environment.
• Strong portfolio demonstrating creative thinking and execution across multiple channels.
• Ability to develop ideas and bring them to life across different formats.
• Good understanding of brand-led creative and platform requirements.
• Strong collaboration and communication skills.
• Ability to work at pace and manage multiple pieces of work.
• Openness to feedback and a desire to continuously improve.
• Experience in regulated or brand-sensitive environments is desirable.

Key Measures of Success:

• Deliver consistently strong creative work across campaigns and content.
• Demonstrate solid creative thinking alongside reliable execution, with a deep understanding of what will motivate our customers.
• Work effectively as part of a fast-moving team.
• Contribute to improved speed and quality of in-house creative delivery.
• Show progression in craft, confidence and creative judgment.

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet. We pride ourselves on innovation and are constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values.

Our aim is to have doubled the amount generated for charities and good causes in the UK by the end of the first 10-year license. We aim to become a net zero national lottery with targets to decarbonise our operations and energy by 2030.

We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive.

Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed.

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates.