At a Glance
- Tasks: Lead the delivery of exciting Go-To-Market projects for The National Lottery.
- Company: Join Allwyn UK, a dynamic and innovative lottery operator making a positive impact.
- Benefits: Enjoy competitive pay, generous leave, health cover, and wellness support.
- Other info: Work in an inclusive environment with excellent career growth opportunities.
- Why this job: Be part of a transformative journey that changes lives and supports good causes.
- Qualifications: Experience in campaign planning and strong organisational skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact. We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA and Europe.
While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large-scale transformation journey by creating a National Lottery that delivers more money to good causes.
A bit about the role… As GTM Planner, you are the day-to-day delivery owner of TNL Christmas Go-To-Market project. You are responsible for translating the GTM strategy and playbook into impeccably managed, joined-up execution - owning the plan, driving cohesive cross-functional coordination, and ensuring every workstream is moving in the right direction at the right time.
What you’ll be doing…
- GTM Project(s) Delivery Ownership
- Own TNL Christmas GTMs end-to-end - from mobilisation through launch, delivering every phase to time, quality, and agreed scope (OTIF).
- Build and maintain integrated GTM delivery plans covering scope, milestones, risks, dependencies, and owners across all workstreams.
- Run all GTM-related forums for your assigned projects(s) - including weekly status sessions, readiness reviews, and working groups.
- Drive day-to-day coordination and decision making across internal teams, agencies, and partners.
- Ensure media and creative requirements are defined to form clear deliverables and deadlines.
- Play a key role in contributing to POES development and owning end to end delivery of POES plans.
- Contribute into the shared portfolio view at Bi-weekly and Monthly Planning sessions.
- Cross Functional & GTM Alignment
- Orchestrate delivery across the 12 GTM workstreams.
- Act as the single point of contact for GTM execution on your assigned programmes.
- Partner closely with the Head of Product Marketing as game owner across the full GTM execution.
- Anticipate delivery risks, gaps, and trade-offs early.
- Facilitate and ensure all GTM outputs/decks are executed in line with brand, regulatory, and operational requirements.
- Execution Excellence & Player Focus
- Translate commercial and player objectives into high-quality, joined-up GTM execution.
- Bring a consumer-first lens to every delivery decision.
- Work closely with Product Marketing to execute messaging and creative output faithfully.
- Drive operational readiness across all workstreams.
- Lead on approvals and stakeholder management across workstreams.
- Embed, Handover & Continuous Improvement
- Ensure reporting and tracking is completed and accurate at each phase.
- Drive a structured handover into BAU teams.
- Feed performance insights, learnings, and improvement opportunities back to the GTM Programme Lead.
- Contribute actively to retrospectives and continuous improvement initiatives.
What experience we’re looking for…
- Proven experience in GTM campaign planning or campaign delivery.
- Strong ability to build and manage integrated plans.
- Experience working with cross-functional teams.
- Confidence facilitating planning forums, status updates, and stakeholder communications.
- Solid understanding of marketing channels and campaign execution.
- Highly organised with excellent attention to detail.
- Proactive mindset with the ability to anticipate risks.
- Strong communication and stakeholder management skills.
- Experience using planning or project management tools.
- Comfortable working within regulated environments.
- A commercial and customer-focused mindset.
Key Measures of Success:
- GTM programmes delivered on time, in full, and to agreed scope (OTIF).
- Well-run, clearly communicated GTM execution.
- Strong cross-functional alignment and delivery confidence.
- All GTM outputs executed in line with brand, regulatory, and compliance requirements.
- Smooth embed and structured handover into BAU.
- Active contribution to GTM function improvement.
About us: At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.
Benefits include: Company Bonus Scheme, Matched pension contributions up to 8.5%, 26 days annual leave + 2 Life Days, Single Private Health Cover, Enhanced Family Leave, Wellness Allowance, Employee Assistance Programme, and more.
We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates.
GTM Planner in Watford employer: Allwyn UK
At Allwyn UK, we are committed to fostering a vibrant work culture that prioritises innovation, inclusion, and employee wellbeing. As a GTM Planner, you will be part of a transformative journey, contributing to the National Lottery's positive impact while enjoying comprehensive benefits such as a generous bonus scheme, matched pension contributions, and a strong focus on personal development. Our inclusive environment empowers every voice, ensuring that all employees can thrive and make a meaningful difference in their communities.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Planner in Watford
✨Tip Number 1
Get to know the company inside out! Research Allwyn UK, their mission, and values. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions related to GTM planning. Think about how your experience aligns with their needs and be ready to share specific examples that highlight your skills.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace GTM Planner in Watford
Some tips for your application 🫡
Know the Role Inside Out:Before you start writing, make sure you really understand what the GTM Planner role is all about. Dive into the job description and highlight key responsibilities and skills. This will help you tailor your application to show how you fit perfectly with what we're looking for.
Showcase Your Experience:When you're putting together your application, don’t just list your previous jobs. Instead, focus on specific experiences that relate to GTM campaign planning and delivery. Use examples that demonstrate your ability to manage integrated plans and work with cross-functional teams – we love a good story!
Be Clear and Concise:We appreciate clarity! Make sure your application is easy to read and straight to the point. Avoid jargon unless it’s relevant to the role. Use bullet points where possible to break up text and highlight your achievements – this makes it easier for us to see your strengths at a glance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us without any hiccups. Plus, it shows you’re keen and know how to navigate the process – a great first impression!
How to prepare for a job interview at Allwyn UK
✨Know Your GTM Inside Out
Before the interview, make sure you thoroughly understand the Go-To-Market (GTM) strategy and how it applies to the National Lottery. Familiarise yourself with the key components of GTM planning, including the importance of cross-functional coordination and risk management. This will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Project Management Skills
Be prepared to discuss your experience with project management tools like Workfront or Asana. Highlight specific examples where you've successfully managed integrated plans, tracked milestones, and ensured timely delivery. This will illustrate your ability to keep multiple workstreams aligned and moving at pace, which is crucial for the GTM Planner role.
✨Emphasise Your Communication Skills
Effective communication is key in this role, so be ready to share examples of how you've facilitated planning forums or stakeholder communications in the past. Discuss how you ensure clarity and accountability throughout delivery, as this will resonate well with the interviewers looking for someone who can drive cohesive execution across teams.
✨Bring a Player-First Mindset
Since the role focuses on delivering a player-first experience, think about how you can incorporate consumer insights into your answers. Be ready to discuss how you've previously translated commercial objectives into high-quality execution that resonates with the target audience. This will show that you understand the importance of aligning GTM strategies with player needs.
