Digital Designer (Mid-Weight) in Watford

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good. We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across Europe which includes Czech Republic, Austria, Greece, Cyprus & Italy. While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large-scale transformation journey by creating a National Lottery that delivers more money to good causes.

A bit about the role: This role is responsible for delivering high-impact, innovative, integrated creative projects across digital media, translating complex briefs into simple, high-impact digital assets. You will translate the requirements of a brief into innovative digital assets, ensuring all work is aligned with brand guidelines and optimised for performance across web, mobile and in-store digital platforms. As a conceptual thinker, you will bring a blend of artistic flair and technical precision to the team, developing imaginative solutions that push the boundaries of digital advertising.

What you’ll be doing:

• Conceptualisation & Execution: Lead the design and production of digital advertising assets, primarily focusing on high-performing web banners, social media assets, and direct response creative.
• Creative Thinking: Contribute to team brainstorms as a conceptual thinker, finding innovative ways to answer briefs with a genuine enthusiasm for the creative and advertising industry.
• HTML5 Animation: Create sophisticated, lightweight HTML5 animated banners using tools like Adobe Animate or Google Web Designer, ensuring seamless performance across all devices.
• Retail Media Screens: Develop and deliver engaging digital content specifically for retail media screens. This includes HTML-coded animations and motion graphics tailored for the retail landscape.
• Campaign Delivery: Execute creative concepts from initial brief through to final assets, including asset resizing and versioning for multi-channel campaigns.
• Brand Stewardship: Ensure all digital creative is strictly aligned with visual and verbal identity guidelines while pushing the boundaries of what is possible in digital and retail environments.
• Technical Optimisation: Optimise file sizes and code to ensure fast loading times and compliance with technical specifications for various ad networks and retail media hardware.
• Collaboration: Actively share creative ideas, trends, and techniques across the wider design team to foster a culture of innovation and continuous improvement.

What experience we’re looking for:

• General Experience: Demonstrable experience in a design role within a studio or agency environment, with a portfolio showcasing a mix of graphic design, motion graphics and digital display.
• Digital Specialism: Knowledge of HTML5 animation and an understanding of the technical limitations and possibilities of web programming.
• Retail & DOOH: Experience or a strong understanding of designing for digital-out-of-home (DOOH) or retail media screens, understanding how to capture attention in a physical environment.
• Software Expertise: Advanced proficiency in Adobe Creative Cloud (After Effects, Photoshop, Illustrator, InDesign) and specialised animation tools (Adobe Animate).
• Direct Response Knowledge: A strong grasp of digital "best practice" using colour theory, layout, and visual hierarchy to maximise engagement and create thumb stopping content.
• Production Knowledge: Working knowledge of web accessibility, usability guidance, and the process of supplying production-ready assets for complex digital ecosystems.
• Conceptual Innovation: A proven ability to translate complex briefs into simple, high-impact digital stories. You should be as comfortable at the brainstorming stage as you are during technical execution.
• Advertising Passion: A deep understanding of the current digital advertising landscape, including emerging trends in social media, direct response best practices, and interactive design.

About us: We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. Innovation: We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all. Giving back: Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence. Sustainability: Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this. Inclusion and accessibility: We are making all parts of The National Lottery inclusive - whether you play a game in a store or online.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help.

Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks.

An inclusive reward offering with wellbeing at the centre: At Allwyn, we’ve put together a range of inclusive benefits and policies to support our colleagues at every stage of their lives and careers. Here’s a list of some of the fantastic benefits we offer:

• Company bonus scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Complimentary Private Medical
• Life Assurance
• Enhanced Maternity & Paternity leave
• £500 wellness allowance
• Access to nutritional advisor and personal trainers
• Discounted Health Assessments
• Complimentary Financial coaching

Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues, we continue to create a place of work where people feel rewarded and can succeed.

A place of belonging: We want to create one of the UK’s most inclusive organisations - where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes. Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.