At a Glance
- Tasks: Create and manage exciting CRM campaigns that engage our audience across various digital channels.
- Company: Join Allwyn UK, a leading lottery operator committed to positive social impact.
- Benefits: Enjoy competitive pay, generous leave, health cover, and flexible benefits tailored for you.
- Other info: Inclusive workplace with opportunities for growth and a focus on wellbeing.
- Why this job: Be part of a transformative journey that makes a real difference in communities.
- Qualifications: Experience in digital marketing and CRM, with strong attention to detail and organisational skills.
The predicted salary is between 40500 - 49500 £ per year.
Description
At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.
We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.
While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.
Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.
We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…
A bit about the role
This role is responsible for the operational delivery of outbound and inbound CRM communications across email, app push, interstitials, inbox messaging and automated journeys.
The CRM Operations Executive ensures campaigns are accurately built, fully sent, compliant with regulatory standards, and supported by effective tracking, fulfilment and reporting.
What you’ll be doing
- Designing, building and delivering outbound CRM campaigns across owned channels
- Managing campaign targeting and distribution using campaign broadcast tools
- Editing and maintaining HTML templates and campaign module
- Ensuring all campaigns are correctly tracked and performance can be measured
- Managing personalised offers, crediting and fulfilment activity
- Proof‑checking campaign content for accuracy, clarity and brand compliance
- Ensuring all campaigns adhere to advertising codes, data protection, licence and player protection requirements
- Working with CRM Decisioning to ensure correct targeting and insight‑led execution
- Collaborating with Finance on crediting remediation and fulfilment processes
- Supporting Contact Centre, IT and Digital teams with campaign planning and execution
- Managing content repositories, templates and archiving processes
- Monitoring email performance, deliverability and reputation, and recommending improvements
- Supporting continuous improvement through test‑and‑learn activity and adoption of new tools
What experience we’re looking for
- Experience delivering CRM or direct marketing campaigns in a digital environment
- Hands‑on experience with campaign execution or marketing automation platforms
- Strong understanding of email marketing and automated lifecycle campaigns
- Practical experience editing HTML and working with content management systems
- Knowledge of deliverability, reputation management and industry best practice
- Experience working in a regulated or compliance‑led environment
- Strong organisational skills and attention to detail
- Ability to manage multiple campaigns under tight deadlines
- Experience using analytical tools and reviewing campaign performance
- Experience with Salesforce Marketing Cloud or similar platforms is highly desirable
Key Measures of Success
- Commercial impact of our campaigns
- Timely and accurate execution of outbound CRM campaigns
- Campaigns achieving full send with correct targeting, content and tracking
- Consistent compliance with regulatory, legal and internal standards
- Reduction in campaign errors and rework
About us
At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.
• Innovation - We pride ourselves on it!
We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.
- Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK?
Our aim is to have doubled this number by the end of the first 10-year license.
- Sustainability – Our aim is to become a net zero national lottery.
We have 2030 targets to decarbonise our operations and energy.
We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles.
In addition, we’re working with our value chain partners to develop a net zero target date.
- Empowering every voice – We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes.
Our diverse teams are working hard to make all parts of The National Lottery inclusive – whether people play a game in a store or online, because when everyone can play, everyone wins..
An inclusive reward offering with wellbeing at the centre
At Allwyn, inclusion is built into how we care for our people.
Our benefits and policies support colleagues and their families at every stage of life and career.
By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed.
Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities.
Benefits
- Company Bonus Scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Single Private Health Cover
- Complimentary Private Medical
- Income Protection
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
- Enhanced Family Leave (Maternity, Paternity, Adoption)
- Wellness Allowance £500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding
We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates.
As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn. co. uk and we’ll be happy to help.
CRM Operations Executive in Watford employer: Allwyn UK
Allwyn UK is an excellent employer that fosters a collaborative and innovative work culture, where employees are empowered to drive secure-by-design outcomes in cutting-edge data and AI projects. With a strong focus on professional development, team members have access to continuous learning opportunities and the chance to work alongside industry experts in a dynamic environment located at the heart of the tech landscape. Join us to be part of a forward-thinking company that values resilience, compliance, and the growth of its people.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Operations Executive in Watford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Allwyn UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Allwyn UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Allwyn UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace CRM Operations Executive in Watford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Allwyn UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Allwyn UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Allwyn UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Allwyn UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Allwyn UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Allwyn UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
