At a Glance
- Tasks: Create bold, culture-defining ideas that connect with millions across the UK.
- Company: Join Allwyn UK, a leading lottery operator committed to positive change.
- Benefits: Enjoy competitive pay, generous leave, wellness support, and flexible benefits.
- Other info: Collaborative environment with opportunities for growth and development.
- Why this job: Be part of a transformative journey shaping The National Lottery's voice.
- Qualifications: Creative experience with strong copywriting skills and a passion for storytelling.
The predicted salary is between 40500 - 49500 £ per year.
At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact. We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA and Europe. While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.
Join us as we embark on a once-in-a-lifetime, large-scale transformation journey by creating a National Lottery that delivers more money to good causes.
Studio 59 is Allwyn’s new in-house agency. A fast, integrated hub built to elevate how we tell The National Lottery’s story. Our mission is simple: create bold, social-first, audience-led work that strengthens player engagement and gives The National Lottery a single, authentic brand voice.
As a Creative at The National Lottery, you’ll be at the heart of developing and delivering big, culture defining, insight-led ideas that connect with millions of people across the UK. This is an exciting, end-to-end role where you’ll take briefs from a strategic thought, right through to final delivery, developing creative ideas.
What you’ll be doing:
- Creative Development & Execution: Develop creative ideas and executions across campaigns, content and always-on activity. Produce high-quality creative assets across multiple channels and formats. Use copy as a core part of your creative craft.
- Collaboration & Team Working: Work closely with our Creative Director, Senior Creative, Designers and Content Creators to shape and deliver ideas. Collaborate with Strategy, Media, Production and Delivery teams.
- Brand & Quality: Ensure all creative output aligns with The National Lottery brand framework and tone of voice. Maintain high standards of craft, consistency and attention to detail.
- Delivery & Ways of Working: Deliver work on time and to brief across multiple concurrent projects. Support both planned campaign work and reactive, fast-turnaround activity.
- Learning, Development & Growth: Continue to develop creative skills, craft and channel knowledge. Stay up to date with creative trends, formats and platform best practice.
What experience we’re looking for:
- Experience working as a Creative in an agency or in-house environment.
- Strong portfolio demonstrating creative thinking and execution across multiple channels.
- Ability to develop ideas and bring them to life across different formats.
- Strong copywriting and copy-craft skills.
- Good understanding of brand-led creative and platform requirements.
- Strong collaboration and communication skills.
- Ability to work at pace and manage multiple pieces of work.
- Openness to feedback and a desire to continuously improve.
Key Measures of Success:
- Deliver consistently strong creative work across campaigns and content.
- Demonstrate solid creative thinking alongside reliable execution.
- Work effectively as part of a fast-moving team.
- Contribute to improved speed and quality of in-house creative delivery.
About us: At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.
An inclusive reward offering with wellbeing at the centre. At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career.
We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates.
Creative in Watford employer: Allwyn UK
Allwyn UK is an excellent employer that fosters a collaborative and innovative work culture, where employees are empowered to drive secure-by-design outcomes in cutting-edge data and AI projects. With a strong focus on professional development, team members have access to continuous learning opportunities and the chance to work alongside industry experts in a dynamic environment located at the heart of the tech landscape. Join us to be part of a forward-thinking company that values resilience, compliance, and the growth of its people.
StudySmarter Expert Advice🤫
We think this is how you could land Creative in Watford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Allwyn UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Allwyn UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Allwyn UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Allwyn UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative in Watford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Allwyn UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Allwyn UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Allwyn UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Allwyn UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Allwyn UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Allwyn UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
