Assistant Brand Manager in Watford

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact. We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy, and the US. While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large-scale transformation journey by creating a National Lottery that delivers more money to good causes.

A bit about the role: You will support the EuroMillions Brand Manager to execute the annual brand plan and any future optimisations of creative or brand elements as and when required. You will help ensure the brand remains distinctive and aligned with the strategy - acting as the key support in content delivery, co-ordination, and day-to-day operations.

What you’ll be doing:

• Campaign Support & Delivery
  • Support the delivery of integrated BAU campaign from brief to execution
  • Ensure consistency and accuracy across creative executions
  • Liaise with creative service and agencies to manage timelines, feedback and final asset delivery
  • Support the EuroMillions Brand Manager to actively inspire, inform and educate all those in the business who work with the brand and impact the public and wider stakeholders
  • Support the team to bring EuroMillions to life across all touchpoints, working collaboratively with internal teams and agencies to ensure alignment and flawless execution
• Content
  • Support in the execution of engaging brand content and campaigns, working with internal teams and agencies to deliver high quality assets on time and within budget
• Asset Management
  • Support localisations, adaptation and trafficking of creative material
  • Track playouts of all AV and Radio with accuracy
• Assurance
  • Maintain full awareness and understanding of appropriate legislation (e.g. Advertising Standards Association, BCAP Code) and ensure all activity is fully compliant with such legislation
  • Understand the Brand Team's Licence compliance responsibilities and ensure obligations are always met
  • Ensure all activity delivered is aligned to our social value mission
• Admin
  • Provide proactive support to the wider 'Big Jackpots' team with day-to-day administration tasks such as booking meeting rooms, arranging meetings, taking notes and handling any other ad-hoc team co-ordination needs

Key Measures of Success: To be successful in this role: You will have 2-4 years brand marketing experience under your belt, ideally in FMCG, entertainment or consumer facing sectors. Proven experience delivering brand campaigns and content, working cross-functionally and with agencies. You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment. Contribution to brand health and campaign performance. Team collaboration and feedback.

What experience we’re looking for:

• Experience in brand, marketing or campaign roles
• Experience of being involved in the creative development process and developing effective campaigns that deliver results
• Good communication skills
• Good understanding of marketing channels
• Ability to write clear briefs
• Experience of working in a regulated industry (e.g. Gambling Commission, Advertising Codes of Practice)

About us: At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet. Innovation - We pride ourselves on it. We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all. Giving back - Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license. Sustainability - Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. In addition, we’re working with our value chain partners to develop a net zero target date.

Empowering every voice: We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive - whether people play a game in a store or online - because when everyone can play, everyone wins. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities. We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this, we offer an interview to disabled applicants who meet the essential requirements of the job.

An inclusive reward offering with wellbeing at the centre: At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues—and their families—at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed.

BENEFITS:

• Company Bonus Scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Single Private Health Cover
• Complimentary Private Medical
• Income Protection
• Flexible Benefits - EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes
• Enhanced Family Leave (Maternity, Paternity, Adoption)
• Wellness Allowance £500
• Employee Assistance Programme
• Discounted Health Assessments
• Volunteering Days
• Matched Funding