Senior Retail Marketing Planner in Watford

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

A bit about the role…

Part of the wider Product and Marketing department, the Retail Marketing Team sits within the Media Team reporting into the Director of Media.

The Retail Marketing Team is responsible for delivering the Consumer Plan in retail and developing and executing effective activation strategies in the Retail channel, whilst optimising marketing investment and always maintaining a clear focus on operational integrity.

• Channel Marketing strategy, planning and execution
• Consumer Plan & Campaign Delivery Management in the retail channel
• Retail Marketing & Permanent Point-of-Sale (PPOS) Strategy
• Strategic agencies – Business Relationship Management

What you’ll be doing…

• Lead the development of executable retail activation strategies aligned to key Marketing milestones and the consumer plan.
• Lead the development and delivery of new consumer-led Permanent Point of Sale solutions to support new initiatives including NPD and new business opportunities, ensuring high levels of consumer satisfaction and delivery against our consumer and commercial objectives.
• To support the Channel Marketing Manager - Retail to identify and convert opportunities to increase awareness of our brands for consumers (scope includes in depth understanding shopper marketing and extensive knowledge of point of sale impact).
• To manage Retail Activation Planner to ensure retailer owned assets (digital and POS) are activated in line with the agreed process and integrity is maintained.

What experience we’re looking for…

• Experience in the retail channel, working with a range of retailers and retail sectors delivering wide scale and tailored marketing activations – printed, digital and permanent POS
• Experience of budget planning and tracking.
• Line management and development experience.
• Knowledge of the retail marketplace and how retail works
• Knowledge of in-store marketing opportunities.

Key Measures of Success:

• Delivery of successful marketing initiatives in the retail channel from in-store digital activation through to new permanent POS solutions that help deliver our consumer plan and commercial objectives.
• Established network of cross functional stakeholders, helping deliver key retail marketing projects.
• Successful budget management throughout complex projects.
• Support the development of the team.

About us:

We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence
• Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
• Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you play a game in a store or online.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help.

Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks

An inclusive reward offering with wellbeing at the centre…

At Allwyn, we’ve put together a range of inclusive benefits and policies to support our colleagues every stage of their lives and careers.

Here’s a list of some of the fantastic benefits we offer

• Company bonus scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Complimentary Private Medical
• Life Assurance
• Enhanced Maternity & Paternity leave
• £500 wellness allowance
• Access to nutritional advisor and personal trainers
• Discounted Health Assessments
• Complimentary Financial coaching

Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues, we continue to create a place of work where people feel rewarded and can succeed.

A place of belonging

We want to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.