At a Glance
- Tasks: Lead PR activities showcasing National Lottery winners and their life-changing stories.
- Company: Join a dynamic team at The National Lottery, making a real impact in modern Britain.
- Benefits: Enjoy a competitive salary, bonus scheme, flexible benefits, and generous leave.
- Other info: Opportunity for travel, team leadership, and a positive, inclusive workplace.
- Why this job: Transform inspiring winner stories into cultural moments that resonate with audiences.
- Qualifications: Experience in PR or journalism, strong media relationships, and creative storytelling skills.
The predicted salary is between 55000 - 65000 € per year.
A bit about the role
Reporting to the Head of Consumer Communications, the Senior Consumer Communications Manager, Winners, is responsible for helping to make The National Lottery relevant and exciting for modern Britain, with a particular focus on real life winners of The National Lottery. Your mission is to transform winning stories into compelling cultural moments that inspire and excite across platforms. Your ability to demonstrate great media and influencer relationships, combined with pitching and landing creative, human-interest stories will build brand love and trust in The National Lottery, and its ability to change lives every day.
What you’ll be doing
- Lead the integrated planning and delivery of all PR activity involving National Lottery winners, showcasing how The National Lottery changes lives every day.
- Oversee the delivery of new winner reveals that engage and excite across earned, social and digital platforms, while balancing winner privacy and adhering to compliance.
- Identify winner new generation opportunities to maximize The National Lottery’s relevance in British culture and entertainment, inserting the brand into more moments that matter.
- Oversee and evolve our direct-to-winner communications channels (e.g. Facebook group, winner magazine, regional events etc.), to maintain close relationships and create a positive environment for future media activity.
- Oversee creation of all winner-related media materials and media pitching, adjusting the approach based on trends and feedback.
- Collaborate with Winner Services, Brand Managers, Creative Studio, and Social to continually innovate our winner PR approach in line with consumer trends and the evolving media landscape.
- Oversee reporting and evaluation, highlighting insights and actionable recommendations to improve performance.
- Partner with the Corporate Communications colleagues to manage winner specific issues.
- Line manage a Consumer Communications Manager and Consumer Communications Executive.
- Lead our relationship with our winner PR agency, working in partnership to ensure strong results.
- Budget management.
- This role requires a significant amount of UK travel, with up to three overnights a month during busy periods. All out of hours work will be compensated with time off in lieu.
What experience we’re looking for
- Significant experience in PR, media, or journalism.
- Established media and relevant social influencer relationships.
- Strong media relations skills with a track record of securing high-impact coverage.
- Strong understanding of modern media consumption, consumer trends, and best practices.
- Strong writing and communication skills.
- High levels of creativity and strategic thinking.
- Team leadership experience.
- Agency management experience.
- A ‘can-do’ attitude with a positive, proactive mindset.
Key Measures of Success
- Increased positive proactive coverage about winners, that helps build excitement and trust in the Allwyn UK and The National Lottery brands.
- Increased innovation in winner storytelling.
- Increased relevance and consideration of The National Lottery, especially amongst younger audiences and non-players.
Benefits
- Company Bonus Scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Single Private Health Cover
- Complimentary Private Medical Income Protection
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
- Enhanced Family Leave (Maternity, Paternity, Adoption)
- Wellness Allowance £500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding
We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
Senior Consumer Communications Manager, Winners employer: Allwyn UK
As a Senior Consumer Communications Manager at The National Lottery, you will join a dynamic team dedicated to making a meaningful impact in modern Britain. With a strong emphasis on creativity and innovation, the company fosters a collaborative work culture that values employee growth through comprehensive benefits, including a generous bonus scheme, matched pension contributions, and wellness allowances. Located in a vibrant environment, this role offers unique opportunities to engage with real-life winners, ensuring your work is both rewarding and culturally significant.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Consumer Communications Manager, Winners
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether it’s at a networking event or an interview, let your passion shine through. Share your ideas on how to make The National Lottery more relevant and exciting – they’ll love your enthusiasm!
✨Tip Number 3
Be proactive! If you see a role that excites you, don’t just wait for the application window to open. Reach out to the hiring manager or someone in the team to express your interest. It shows initiative and could give you a leg up in the process.
✨Tip Number 4
Keep your portfolio fresh! If you’ve worked on any cool PR campaigns or media stories, make sure to showcase them. Create a digital portfolio that highlights your best work and aligns with what The National Lottery is all about. And remember, apply through our website for the best chance!
We think you need these skills to ace Senior Consumer Communications Manager, Winners
Some tips for your application 🫡
Show Your Passion for Storytelling:When you're writing your application, make sure to highlight your love for storytelling. We want to see how you can transform winning stories into cultural moments that resonate with people. Share examples of your past work that showcase your creativity and ability to engage audiences.
Tailor Your Experience:Don’t just send a generic application! Tailor your experience to match the job description. We’re looking for someone with strong media relations skills and a knack for securing high-impact coverage, so make sure to emphasise those experiences in your application.
Be Authentic:We value authenticity, so let your personality shine through in your writing. Share your unique perspective on how you can contribute to making The National Lottery relevant and exciting for modern Britain. We want to know what makes you tick!
Apply Through Our Website:Finally, don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Allwyn UK
✨Know Your Winners
Before the interview, dive deep into The National Lottery's recent winner stories. Familiarise yourself with how these stories have been shared across various platforms. This will not only show your genuine interest but also help you pitch your ideas on how to transform these narratives into compelling cultural moments.
✨Showcase Your Media Savvy
Prepare examples of your past media relations successes. Be ready to discuss specific campaigns where you secured high-impact coverage. Highlight your established relationships with influencers and how you've leveraged them to enhance brand visibility. This will demonstrate your capability to build trust and excitement around The National Lottery.
✨Creativity is Key
Think outside the box! Come prepared with innovative ideas for winner reveals and storytelling that resonate with modern audiences. Consider how you can engage younger demographics and non-players. Presenting fresh concepts will showcase your strategic thinking and creativity, which are crucial for this role.
✨Be Ready to Collaborate
This role involves working closely with various teams and agencies. Prepare to discuss your experience in team leadership and agency management. Share examples of how you've successfully collaborated with others to achieve common goals. This will highlight your ability to foster positive relationships and drive results.
