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- Tasks: Drive sales and support retailers to enhance The National Lottery experience.
- Company: Join Allwyn UK, a leading multi-national lottery operator.
- Benefits: Enjoy a company car, bonus scheme, and generous leave.
- Other info: Flexible working with opportunities for personal development.
- Why this job: Make a positive impact while building relationships in your community.
- Qualifications: Sales or customer service experience; strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Join our journey to create a new experience for The National Lottery and help us to power change for the greater good. Allwyn UK is part of the Allwyn Entertainment Group, a multi‑national lottery operator with a market‑leading presence across Europe.
A bit about the role:
The Retail Sales Team are the face of The National Lottery to the existing National Lottery Retailers, supporting them to increase Returns to Good Causes, driving sales, retailer training and the ongoing management of the National Lottery retail estate. Through ownership of territory management you will build and maintain strong relationships with our retailer network within an assigned territory. Deliver the retail revenue and marketing plans by supporting and growing in‑store standards, advocating the commercial value of The National Lottery to drive sales and returns to Good Causes.
What you’ll be doing:
- Develop a strong understanding of your territory, retailers, and competitors to drive sales and returns to Good Causes.
- Support the Annual Business Plan by delivering key messages and marketing updates to our retail network.
- Support the Retail Sales Team objectives and review against agreed measures, working cross‑territory/divisionally where required, bringing retail insight and new ways of working into Allwyn.
- Deliver the Retail Key Performance Indicators through ownership of territory management plans and prepare store visits within your assigned territory.
- Proactively drive high in‑store standards and deliver key messages.
- Build and maintain great relationships in your assigned territory to drive great in‑store execution and retailer advocacy of The National Lottery.
- Agree and gain commitment ensuring retailers comply with the necessary player protection through the Retail Training Centre (RTC).
- Drive your own development through your Personal Development plan and our Learning and Development programme.
What experience we’re looking for:
- Previous sales experience or customer service (field desirable but not essential).
- You're always bringing new ideas to the table.
- Strong sales and commercial acumen.
- Confident and articulate in speaking to retailers and able to build great relationships through a consultative approach.
- Experience of face‑to‑face consultative selling – and you’re pretty good at it too.
- Ability to use IT packages and be flexible in all packages.
- Ability to analyse data and provide insight to our customers.
- The ability to deliver effective training with people at all levels.
- A full UK driving licence and flexibility to travel across your territory and wider regions when required.
Benefits:
- Company Bonus Scheme.
- Company Car.
- Matched pension contributions up to 8.5%.
- 26 days annual leave + 2 Life Days (and bank holidays).
- Complimentary Private Medical.
- Income Protection.
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
- Enhanced Family Leave (Maternity, Paternity, Adoption).
- Wellness Allowance £500.
- Employee Assistance Programme.
- Discounted Health Assessments.
- Volunteering Days.
- Matched Funding.
Retail Growth Executive - Burnley (FTC Until Oct 2026) employer: Allwyn UK
Contact Detail:
Allwyn UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Growth Executive - Burnley (FTC Until Oct 2026)
✨Tip Number 1
Get to know your territory inside out! Research the retailers and competitors in your area. This knowledge will help you build strong relationships and tailor your approach to drive sales effectively.
✨Tip Number 2
Practice your consultative selling skills. When you meet with retailers, focus on understanding their needs and how The National Lottery can benefit them. This will make you a trusted partner rather than just another salesperson.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After your store visits, check in with retailers to see how they’re doing and offer additional support. This shows you care and keeps the lines of communication open.
✨Tip Number 4
Apply through our website for a smoother process! We want to see your personality shine through in interviews, so be yourself and let your passion for driving change come across.
We think you need these skills to ace Retail Growth Executive - Burnley (FTC Until Oct 2026)
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you understand the role and what we’re all about at Allwyn UK. Dive into our mission and values, and think about how your experience aligns with our goals. This will help you tailor your application to show us why you're the perfect fit!
Be Yourself: We want to see the real you! Don’t be afraid to let your personality shine through in your application. Use a friendly tone and share your unique experiences that relate to the role. Remember, we’re looking for someone who can build great relationships, so show us how you do that!
Highlight Relevant Experience: Make sure to showcase any previous sales or customer service experience you have, especially if it’s in a retail environment. Use specific examples to demonstrate your skills in consultative selling and relationship building. We love seeing how you’ve made an impact in past roles!
Check Your Application: Before hitting send, give your application a good once-over. Check for typos, ensure it flows well, and that you’ve answered any questions in the job description. A polished application shows us you care about the details, which is super important in this role!
How to prepare for a job interview at Allwyn UK
✨Know Your Territory Inside Out
Before the interview, dive deep into understanding the territory you'll be managing. Familiarise yourself with the local retailers, their sales patterns, and any competitors in the area. This knowledge will not only impress your interviewers but also show that you're proactive and ready to hit the ground running.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully driven sales or improved customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will demonstrate your strong sales acumen and ability to advocate for The National Lottery effectively.
✨Emphasise Relationship Building
Since this role is all about building relationships with retailers, come prepared with strategies on how you would approach this. Discuss your consultative selling style and how you’ve previously fostered strong partnerships. This will highlight your interpersonal skills and commitment to collaboration.
✨Be Ready to Discuss Training Delivery
As part of the role involves delivering training, think about your experience in this area. Prepare to discuss how you've effectively trained others in the past, focusing on your ability to engage different audiences. This will showcase your capability to ensure compliance and enhance retailer advocacy.