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- Tasks: Kick-start your career by managing your own territory and driving sales for good causes.
- Company: Join Allwyn UK, a leading multi-national lottery operator focused on positive change.
- Benefits: Gain hands-on experience, coaching, and a Level 4 Sales Executive qualification.
- Why this job: Be part of a transformative journey that delivers more money to good causes.
- Qualifications: No prior sales experience needed; just bring your curiosity and eagerness to learn.
- Other info: Enjoy a dynamic field-based role with opportunities for personal and professional growth.
The predicted salary is between 18000 - 25000 ÂŁ per year.
Join our journey to create a new experience for The National Lottery and help us to power change for the greater good. We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe. While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.
A bit about the role:
Kick‑start your career with an apprenticeship where you’ll learn on the job and support something that matters. You’ll manage your own territory, build strong retailer relationships and help drive sales for Good Causes. Gain hands‑on experience, coaching and a Level 4 Sales executive qualification to grow into a Retail Growth Executive. You’ll learn how the Retail Sales Team operate as the face of The National Lottery to our retailers, supporting them to drive sales through outstanding in-store standards, retailer training and commercial insight. This role blends real-world experience with structured learning, giving you the skills and confidence to grow into a fully competent Retail Sales Executive.
What you’ll be doing:
- Strategic Delivery: Support the Annual Business Plan by delivering key messages and marketing updates to our retail network. Review activity against agreed measures, working cross‑territory or regionally as needed. Bring retail insight, new ideas and improved ways of working into Allwyn through team meetings and 1:1s with your Retail Sales Manager. Use sales data and local insights to identify growth opportunities within your territory.
- Execution: Manage and plan store visits across your assigned territory, ensuring you’re well prepared for each visit. Build and maintain strong relationships with retailers to drive great in‑store execution and advocacy of The National Lottery. Proactively drive high in‑store standards and deliver key messages that support sales performance. Support retailers with training, compliance requirements and player‑protection standards through the Retail Training Centre (RTC). Develop a strong understanding of your territory, retailer performance, competitor activity and local market trends. Review your territory’s performance against key KPIs and discuss outcomes with your line manager. Promote responsible play and ensure retailers meet player protection requirements.
- Development: Drive your own development through the Retail Sales Academy (RSA) and your Level 4 Sales Executive Apprenticeship. Engage fully in all apprenticeship learning, coaching sessions and structured training modules. Work independently in the field while reporting progress, insights and development needs to your Retail Sales Manager.
- Training Plan (Apprenticeship): Training will be delivered through a combination of on-the-job experience and structured learning. Training primarily takes place across your assigned retail territory. You will receive ongoing coaching from your Retail Sales Manager and support from the Retail Sales Academy as well as your apprenticeship training provider. A minimum of 20% off‑the‑job training will be delivered through virtual learning, workshops and practical application related to your apprenticeship as well as on the job learning. Team meetings, development sessions and regional workshops may occasionally take place at central locations.
Working Week:
Monday–Thursday: 9:00am–5:30pm
Friday: 9:00am–5:00pm
Total: 37 hours per week. This is a field‑based role requiring daily travel across your assigned territory. Occasional flexibility may be needed to attend regional meetings or business events.
What experience we’re looking for:
You don’t need previous sales experience to apply — that’s what the apprenticeship is for. We’re looking for people who are:
- Curious, eager to learn and ready to bring new ideas
- Confident engaging with people and building relationships
- Commercially aware with an interest in sales or retail
- Comfortable analysing numbers and spotting trends
- Able to deliver simple training messages with confidence
- IT literate and able to use tools to analyse performance
- In possession of a full UK driving licence with flexibility to travel
Key Measures of Success: Business Knowledge
Retail Growth Apprentice - Apprenticeship Led Role - 18 Months FTC employer: Allwyn UK
Contact Detail:
Allwyn UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Growth Apprentice - Apprenticeship Led Role - 18 Months FTC
✨Tip Number 1
Get to know the company inside out! Research Allwyn UK and The National Lottery, so you can chat confidently about their mission and values during interviews. This shows you’re genuinely interested and ready to contribute to their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for your interviews by practising common questions and scenarios related to retail sales. Think about how you’d handle different situations and be ready to share your ideas on driving sales for good causes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on being part of our exciting transformation journey.
We think you need these skills to ace Retail Growth Apprentice - Apprenticeship Led Role - 18 Months FTC
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you're genuinely excited about joining our journey and making a difference with The National Lottery.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with the role. We love seeing candidates who take the time to connect their background with what we’re looking for in a Retail Growth Apprentice.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. This will help us quickly see why you’d be a great fit for the team!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Allwyn UK
✨Know Your Stuff
Before the interview, dive deep into Allwyn UK and The National Lottery. Understand their mission, values, and recent initiatives. This will not only show your genuine interest but also help you connect your skills and experiences to their goals.
✨Showcase Your Curiosity
Since they’re looking for someone eager to learn, prepare a few thoughtful questions about the apprenticeship and the Retail Sales Team. This demonstrates your enthusiasm and willingness to grow within the role.
✨Build a Relationship Mindset
Think about examples from your past where you've successfully built relationships or worked in a team. Be ready to share these stories during the interview to highlight your ability to engage with retailers and drive sales.
✨Be Data Savvy
Brush up on basic data analysis skills. They value someone who can spot trends and understand performance metrics. Prepare to discuss how you’ve used data in previous experiences or how you would approach analysing sales data in this role.