At a Glance
- Tasks: Lead PR activities showcasing National Lottery winners and create compelling stories that inspire.
- Company: Join Allwyn UK, a dynamic lottery operator making a positive impact on society.
- Benefits: Enjoy a competitive salary, generous leave, wellness support, and flexible benefits.
- Other info: Opportunity for travel and career growth in an inclusive and supportive environment.
- Why this job: Be part of a transformative journey that changes lives and champions good causes.
- Qualifications: Experience in PR or media, strong communication skills, and a creative mindset.
The predicted salary is between 55000 - 65000 £ per year.
At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact. We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA and Europe. While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.
Join us as we embark on a once-in-a-lifetime, large-scale transformation journey by creating a National Lottery that delivers more money to good causes.
A bit about the role:
Reporting to the Head of Consumer Communications, the Senior Consumer Communications Manager, Winners, is responsible for helping to make The National Lottery relevant and exciting for modern Britain, with a particular focus on real life winners of The National Lottery. Your mission is to transform winning stories into compelling cultural moments that inspire and excite across platforms. Your ability to demonstrate great media and influencer relationships, combined with pitching and landing creative, human-interest stories will build brand love and trust in The National Lottery, and its ability to change lives every day.
What you’ll be doing:
- Lead the integrated planning and delivery of all PR activity involving National Lottery winners, showcasing how The National Lottery changes lives every day.
- Oversee the delivery of new winner reveals that engage and excite across earned, social and digital platforms, while balancing winner privacy and adhering to compliance.
- Identify winner new generation opportunities to maximise The National Lottery’s relevance in British culture and entertainment.
- Oversee and evolve our direct-to-winner communications channels to maintain close relationships and create a positive environment for future media activity.
- Oversee creation of all winner-related media materials and media pitching, adjusting the approach based on trends and feedback.
- Collaborate with Winner Services, Brand Managers, Creative Studio, and Social to continually innovate our winner PR approach in line with consumer trends and the evolving media landscape.
- Oversee reporting and evaluation, highlighting insights and actionable recommendations to improve performance.
- Partner with the Corporate Communications colleagues to manage winner specific issues.
- Line manage a Consumer Communications Manager and Consumer Communications Executive.
- Lead our relationship with our winner PR agency, working in partnership to ensure strong results.
- Budget management.
This role requires a significant amount of UK travel, with up to three overnights a month during busy periods. All out of hours work will be compensated with time off in lieu.
What experience we’re looking for:
- Significant experience in PR, media, or journalism.
- Established media and relevant social influencer relationships.
- Strong media relations skills with a track record of securing high-impact coverage.
- Strong understanding of modern media consumption, consumer trends, and best practices.
- Strong writing and communication skills.
- High levels of creativity and strategic thinking.
- Team leadership experience.
- Agency management experience.
- A ‘can-do’ attitude with a positive, proactive mindset.
Key Measures of Success:
- Increased positive proactive coverage about winners, that helps build excitement and trust in the Allwyn UK and The National Lottery brands.
- Increased innovation in winner storytelling.
- Increased relevance and consideration of The National Lottery, especially amongst younger audiences and non-players.
About us:
At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet. Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.
Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license.
Sustainability – Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy.
Empowering every voice – We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes.
An inclusive reward offering with wellbeing at the centre. At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career.
We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help.
Senior Consumer Communications Manager, Winners in London employer: Allwyn UK
At Allwyn UK, we are committed to fostering a vibrant and inclusive work culture that empowers our employees to thrive while making a meaningful impact on society through The National Lottery. With a strong focus on innovation and sustainability, we offer comprehensive benefits, including a generous bonus scheme, matched pension contributions, and wellness allowances, ensuring our team feels valued and supported at every stage of their career. Join us in our mission to change lives every day, where your contributions will not only be recognised but celebrated as part of a larger purpose.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Consumer Communications Manager, Winners in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether it’s at a networking event or an interview, let your passion for the role shine through. Be genuine and share your excitement about how you can contribute to their mission.
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions for PR roles and think about how your experience aligns with what they’re looking for. Practise your answers so you can respond confidently and make a great impression.
✨Tip Number 4
Don’t forget to follow up! After an interview or meeting, send a quick thank-you note to express your appreciation. It’s a simple gesture that can keep you top of mind and show your enthusiasm for the position.
We think you need these skills to ace Senior Consumer Communications Manager, Winners in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for The National Lottery shine through! We want to see how much you care about making a difference and how you can contribute to our mission of changing lives every day.
Tailor Your Experience:Make sure to highlight your relevant experience in PR, media, or journalism. We’re looking for someone who can demonstrate strong media relations skills, so don’t be shy about showcasing your past successes and how they relate to this role!
Be Creative:This role is all about transforming stories into compelling moments, so show us your creative flair in your application! Whether it’s through your writing style or the examples you choose to share, we want to see how you think outside the box.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves, and it helps us keep everything organised. Plus, it’s super easy!
How to prepare for a job interview at Allwyn UK
✨Know Your Audience
Before the interview, take some time to research Allwyn UK and their mission. Understand how The National Lottery impacts lives and be ready to discuss how your experience aligns with their vision. This shows you’re genuinely interested in the role and the company.
✨Showcase Your Creativity
As a Senior Consumer Communications Manager, creativity is key. Prepare examples of past campaigns or projects where you transformed stories into compelling narratives. Be ready to pitch a few fresh ideas on how to engage audiences with winner stories during the interview.
✨Demonstrate Media Savvy
Highlight your established media relationships and provide specific examples of how you've secured high-impact coverage in the past. Discuss your understanding of modern media consumption trends and how you can leverage them to enhance The National Lottery's relevance.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about potential challenges in managing winner communications and how you would address them. This will demonstrate your proactive mindset and leadership capabilities.
