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- Tasks: Drive sales and support retailers to boost The National Lottery's impact on good causes.
- Company: Join Allwyn UK, a leading multi-national lottery operator with a purpose-driven mission.
- Benefits: Enjoy a company car, bonus scheme, generous leave, and wellness perks.
- Why this job: Be part of a transformative journey that makes a real difference in communities.
- Qualifications: Sales or customer service experience, strong communication, and a consultative approach.
- Other info: Flexible working environment with opportunities for personal development and growth.
The predicted salary is between 30000 - 42000 £ per year.
Join our journey to create a new experience for The National Lottery and help us to power change for the greater good. We are Allwyn UK, part of the Allwyn Entertainment Group—a multi‑national lottery operator with a market‑leading presence across Europe, including the Czech Republic, Austria, Greece, Cyprus and Italy. While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once‑in‑a‑lifetime, large‑scale transformation journey by creating a National Lottery that delivers more money to good causes.
A bit about the role: The Retail Sales Team is the face of The National Lottery to the existing National Lottery Retailers, supporting them to increase Returns to Good Causes, driving sales, retailer training and the ongoing management of The National Lottery retail estate. Through ownership of territory management, you will build and maintain strong relationships with our retailer network within an assigned territory. Deliver the retail revenue and marketing plans by supporting and growing in‑store standards, and advocating the commercial value of The National Lottery to drive sales and returns to Good Causes.
What you’ll be doing:
- Develop a strong understanding of your territory, retailers and competitors to drive sales and returns to Good Causes.
- Support the Annual Business Plan by delivering key messages and marketing updates to our retail network.
- Support the Retail Sales Team objectives and review against agreed measures, working cross‑territory/divisionally where required and bring retail insight and new ways of working into Allwyn.
- Deliver the Retail Key Performance Indicators through ownership of territory management plans and prepare store visits within your assigned territory.
- Proactively drive high in‑store standards and deliver key messages.
- Build and maintain great relationships in your assigned territory to drive great in‑store execution and retailer advocacy of The National Lottery.
- Agree and gain commitment ensuring retailers comply with the necessary player protection through the Retail Training Centre (RTC).
- Drive your own development through your Personal Development Plan and our Learning and Development programme.
What experience we’re looking for:
- Previous sales experience or customer service (field experience desirable but not essential).
- You’re always bringing new ideas to the table.
- Strong sales and commercial acumen.
- Confidence and articulate communication when speaking to retailers, building great relationships through a consultative approach.
- Experience of face‑to‑face consultative selling.
- Ability to use IT packages flexibly.
- Analytical ability to interpret data and provide insights to our customers.
- Ability to deliver effective training to people at all levels.
- A full UK driving licence and flexibility to travel across your territory and wider regions when required.
Benefits:
- Company Bonus Scheme.
- Company Car.
- Matched pension contributions up to 8.5%.
- 26 days annual leave + 2 Life Days (and bank holidays).
- Complimentary Private Medical.
- Income Protection.
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
- Enhanced Family Leave (Maternity, Paternity, Adoption).
- Wellness Allowance £500.
- Employee Assistance Programme.
- Discounted Health Assessments.
- Volunteering Days.
- Matched Funding.
Retail Sales Executive - Liverpool employer: Allwyn UK
Contact Detail:
Allwyn UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Sales Executive - Liverpool
✨Tip Number 1
Get to know the company inside out! Research Allwyn UK and The National Lottery, so you can chat confidently about their mission and values during your interview. This shows you’re genuinely interested and ready to contribute to their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky questions! Think about how your previous sales experience aligns with the role. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your skills effectively.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email to express your appreciation for the opportunity. It keeps you fresh in their minds and shows your enthusiasm for the role.
We think you need these skills to ace Retail Sales Executive - Liverpool
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for The National Lottery and its impact shine through. We want to see how much you care about driving sales and supporting good causes!
Tailor Your Experience: Make sure to highlight any relevant sales or customer service experience you have. We’re looking for those who can build strong relationships, so share examples that showcase your consultative approach.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your skills and experiences, making it easy for us to see why you’d be a great fit for the Retail Sales Team.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get the ball rolling on your journey with Allwyn UK.
How to prepare for a job interview at Allwyn UK
✨Know Your Territory
Before the interview, do your homework on the Liverpool area and its retailers. Understand their needs and how The National Lottery can benefit them. This will show your potential employer that you’re proactive and genuinely interested in the role.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experience and how it relates to the Retail Sales Executive position. Use specific examples of how you've driven sales or improved customer relationships in the past. This will demonstrate your strong sales acumen and consultative approach.
✨Communicate Clearly
Practice articulating your thoughts clearly and confidently. Since the role involves face-to-face interactions with retailers, being able to communicate effectively is crucial. Consider doing mock interviews with a friend to refine your delivery.
✨Bring Ideas to the Table
Think about innovative strategies you could implement to enhance retailer engagement and drive sales. Be ready to share these ideas during the interview, as Allwyn values creativity and fresh perspectives in their team.