At a Glance
- Tasks: Create impactful campaigns that highlight The National Lottery's contributions to good causes.
- Company: Join a leading organisation committed to community impact and brand trust.
- Benefits: Enjoy a bonus scheme, generous leave, health cover, and flexible benefits.
- Other info: Be part of an inclusive workplace that values diversity and innovation.
- Why this job: Make a difference by telling stories that resonate with diverse audiences.
- Qualifications: Experience in PR or journalism with strong media relationships and creativity.
The predicted salary is between 40000 - 50000 £ per year.
This role is responsible for driving brand relevance, trust and participation for The National Lottery through impactful, integrated consumer communications.
What you’ll be doing:
- Deliver stories and campaigns that showcase National Lottery funding of good causes at scale
- Deliver stories and campaigns that promote the National Lottery brand
- Draft press materials – including briefs, press releases, interviews etc.
- Support on shoots to produce high quality photography and video content
- Pitch stories to media to secure coverage
- Work with the National Lottery Promotions Unit (NLPU), Marketing, Social and other comms teams to ensure multi-platform storytelling, helping our content to reach a wide range of audiences
- Build and maintain relationships with media contacts
- Support in management of PR agency to ensure strong results
- Deliver reporting and evaluation, highlighting insights and actionable recommendations to improve performance
- Support Senior Consumer Communications Manager to innovate our PR approach in line with consumer trends and the evolving media landscape
- Stay up-to-date on digital communication trends and how AI can influence our work
- Support with budget management
What experience we’re looking for:
- Significant experience in PR, media, or journalism
- Established media and relevant social influencer relationships
- Strong media relations skills with a track record of securing high-impact coverage
- Strong understanding of modern media consumption, consumer trends, and best practices
- Strong writing and communication skills
- High levels of creativity and strategic thinking
- Agency management experience
- A ‘can-do’ attitude with a positive, proactive mindset
Benefits:
- Company Bonus Scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Single Private Health Cover
- Complimentary Private Medical Income Protection
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes
- Enhanced Family Leave (Maternity, Paternity, Adoption)
- Wellness Allowance £500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding
We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job. If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help.
Consumer Communications Manager - Brand and Good Causes employer: Allwyn UK
At Allwyn, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and collaboration. Our commitment to employee growth is evident through comprehensive benefits, including a generous bonus scheme, matched pension contributions, and wellness allowances, all designed to support your professional journey while making a meaningful impact in the community. Located at the heart of the UK, we foster an inclusive environment where every voice is valued, ensuring that our team can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer Communications Manager - Brand and Good Causes
✨Tip Number 1
Network like a pro! Reach out to your contacts in the PR and media world. We all know that personal connections can open doors, so don’t be shy about asking for introductions or advice.
✨Tip Number 2
Show off your creativity! When you get the chance to pitch your ideas, make sure they’re fresh and engaging. We want to see how you can bring the National Lottery brand to life through innovative campaigns.
✨Tip Number 3
Stay updated on trends! Keep an eye on what’s happening in the media landscape and how consumer behaviour is shifting. We love candidates who can adapt and bring new insights to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who align with our mission at StudySmarter.
We think you need these skills to ace Consumer Communications Manager - Brand and Good Causes
Some tips for your application 🫡
Showcase Your Storytelling Skills:In your application, make sure to highlight your experience in delivering impactful stories and campaigns. We want to see how you've engaged audiences and showcased brand values in your previous roles.
Tailor Your Writing:When drafting your application, tailor your writing style to match the tone of the job description. Use clear, concise language that reflects your understanding of modern media consumption and consumer trends, just like we do at StudySmarter.
Highlight Media Relationships:Don’t forget to mention any established media contacts or influencer relationships you have. We value strong media relations skills, so share examples of how you've secured high-impact coverage in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Allwyn UK
✨Know Your Brand Inside Out
Before the interview, dive deep into The National Lottery's brand values and recent campaigns. Understand how they communicate their impact on good causes and be ready to discuss how you can contribute to that narrative.
✨Showcase Your Media Savvy
Prepare examples of your past media relations successes. Be ready to talk about how you've secured high-impact coverage and built relationships with media contacts. This will demonstrate your ability to drive brand relevance and trust.
✨Bring Creative Ideas to the Table
Think of innovative campaign ideas that align with The National Lottery’s mission. Presenting fresh concepts during the interview will show your strategic thinking and creativity, which are key for this role.
✨Stay Current with Trends
Familiarise yourself with the latest trends in digital communication and how AI is shaping the industry. Being able to discuss these topics will highlight your proactive mindset and readiness to adapt to the evolving media landscape.
