Campaign Planner - The National Lottery

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good. We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

A bit about the role….

Take ownership of the end-to-end planning of integrated campaigns and projects across The National Lottery (TNL) brand, working with cross-functional teams (internally and externally) to deliver consumer centric strategies, engaging creative solutions and flawless execution that directly contributes to TNL brand health and performance. As Campaign Planner, you are a heartbeat of in-market delivery and co-ordination, ensuring campaigns are coordinated with precision and clarity to translate marketing strategies into real-world impact.

What you’ll be doing…

• Support the delivery of integrated campaigns and TNL brand initiatives every year including launches and ongoing Good Causes marketing
• Develop optimum end-to-end campaign/initiative project plans:

1. Aligning all stakeholders along the way to key timings and outputs o Identifying and planning around inter-dependencies
2. Tracking progress, troubleshooting and replanning
3. Proactively identify and flag execution risks and work cross-functionally to resolve them

• Effectively facilitate the delivery of the key outputs during the campaign development process, including campaign strategy, creative platform, channel activation plans, creative requirements and creative toolkits/deliverables

• Manage final sign-off of campaign assets (production & digital files), in accordance with the campaign development process.
• Working closely with TNL Brand Manager to deliver campaigns/projects to market on-time and to budget
• Manage internal and external stakeholders (media owners, agencies and suppliers)
• Champion planning and process refinement, capture feedback from agencies & internal teams and apply lessons learnt to future campaigns to drive continuous improvement
• Lead post-campaign reviews, tracking execution quality, timing, and visibility

What experience we’re looking for…

• Project Management – proven experience delivering multi-channel campaigns: developing timing plans, identifying interdependencies, highlighting delays and implications, ability to juggle shifting priorities, facilitation of cross functional working and briefing, defining working processes and sign-offs
• Cross-functional working – experience in managing cross functional teams (upwards, sideways and downwards in the delivery of integrated campaigns) by keeping the team on track and identifying key decisions (what and when)
• Campaign Process driving activity through an end-to-end campaign development process to deliver integrated campaigns, on time and to budget. Has a good understanding of the cross-functional process between clients and agencies to develop campaign strategies and creative output.
• Creative experience working collaboratively with creative agencies and briefing internal creative studios. Proven conceptual knowledge of a breadth of creative disciplines including AV, OOH, print, retail and digital to manage complex deliveries and/or identify and implement alternative delivery solutions
• Social/Digital Champion- experienced in project management of social/digital campaigns, working with publishers, agencies and internal teams to brief digital creative development and builds
• Evaluation can draw clear conclusions from multiple sources of information
• Takes Charge, Makes things Happen & Delivers Great Outcomes – positive, can-do attitude. Can take charge of difficult challenges. Able to inspire, lead and coordinate cross-functional teams. Takes personal accountability to deliver campaigns efficiently and on-time. This includes being delivery-minded, seeing planning as a performance-critical discipline.
• Influences, Builds Strong Relationships and Acts Together – excellent stakeholder management, including confidence/assertiveness in dealing with senior stakeholders, with strong influencing skills. Has an opinion to offer.
• Agility to Adapt and deal with Pressure confident handling difficult situations and managing conflicting stakeholder views. Can think on their feet, deals with change proactively and resiliently, and focuses on the best solutions for the business. You will be calm and clear, keeping pace under pressure and managing multiple moving parts
• Personal Development – always looking to better themselves – understanding of their own areas for development.
• Workfront experience an advantage
• Exposure to agile marketing practices

Key Measures of Success:

• You will already have fantastic marketing experience under your belt, with knowledge of project planning, scheduling and execution
• Demonstrate great communication skills, targeting a wide audience from customers to internal stakeholders
• You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment
• You will have strong collaborative and influencing skills with the ability to bring a wide number of people together (both internally and externally) and work towards a vision
• Pro-activity and enthusiasm are essential elements for this role
• Able to run sizable projects and work streams from concept to delivery
• Success will be measured by campaign execution and the effectiveness of process and delivery

About us:

We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.

• Innovation – We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.

• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence
• Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
• Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you play a game in a store or online.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help.

**Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks**

An inclusive reward offering with wellbeing at the centre… At Allwyn, we’ve put together a range of inclusive benefits and policies to support our colleagues at every stage of their lives and careers.

Here’s a list of some of the fantastic benefits we offer…

• Company bonus scheme • Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Complimentary Private Medical
• Life Assurance
• Enhanced Maternity & Paternity leave
• £500 wellness allowance
• Access to nutritional advisor and personal trainers
• Discounted Health Assessments
• Complimentary Financial coaching

Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues, we continue to create a place of work where people feel rewarded and can succeed.

A place of belonging…

We want to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.