Group Head of Marketing, Media & Digital Procurement in London

Allwyn is one of the world’s fastest-growing entertainment companies. We run some of the best-known lotteries in Europe and beyond, including the UK National Lottery since 2024, with market-leading positions in Austria, the Czech Republic, the UK, Greece, Cyprus and Italy. We’re expanding further. We own a majority stake in PrizePicks, the largest daily fantasy sports operator in the USA, and a stake in Betano, one of Europe’s leading online sportsbooks.

We’re turning a group of strong local businesses into one global entertainment company, and that work is happening now. Over the next two years we’ll be bringing our technology together, launching new products and finding new ways to grow. We want people from inside and outside our industry to help make it happen.

Allwyn is looking for a Group Head of Marketing, Media & Digital Procurement to lead one of our most important procurement areas across the Group. You’ll shape how we work with agencies, media partners, digital platforms and technology providers, using our international scale to deliver greater value and build strong, strategic partnerships.

You’ll partner closely with senior leaders across Marketing, Media, Digital and Technology, leading strategic sourcing and negotiations while helping shape our supplier landscape and ways of working across the Group.

What you’ll do:

• Develop and lead Allwyn’s Group-wide Media, Marketing & Digital procurement strategy and operating model.
• Lead strategic sourcing and commercial negotiations across media, creative services, production, events, market research, mar tech, digital platforms, publishers and related services.
• Manage key agency and supplier relationships, building strategic partnerships that deliver long-term value, innovation and strong performance.
• Use the scale of the Group to identify opportunities for cost optimisation, supplier consolidation, demand management and new commercial models.
• Lead complex tenders, contract negotiations and supplier selection processes across multiple markets.
• Shape and deliver major procurement transformation initiatives, including agency ecosystems, centralisation strategies, commercial frameworks and new ways of working.
• Establish clear governance, pricing benchmarks and supplier performance measures, ensuring commercial commitments and contractual obligations are effectively managed.
• Partner with senior Marketing, Media and Digital leaders to align procurement priorities with campaigns, transformation initiatives and wider business objectives.
• Work closely with Finance, Legal, Risk, Technology, Information Security and Compliance to manage commercial, data and third-party risks.
• Provide Group-level visibility of investment, savings, contracts, supplier performance and risk across Media, Marketing and Digital.
• Use data and analytics to improve decision-making, strengthen processes and track the value delivered by procurement.
• Build and develop a high-performing Media, Marketing & Digital procurement function across the Group.

What you’ll bring:

• 10+ years of procurement experience, with significant senior-level expertise across media, marketing and digital categories.
• Strong knowledge of agencies, media, creative services, production, mar tech, digital platforms, publishers and market research.
• Experience working in a complex international or matrix organisation, ideally within a privately owned, pre-IPO or similarly fast-evolving business.
• A strong track record of delivering significant commercial value through strategic sourcing, supplier management and negotiation, while balancing cost, quality and business effectiveness.
• Experience leading major tenders, negotiating complex supplier agreements and managing strategic agency and technology partnerships.
• Proven experience leading procurement transformation, operating-model changes or large-scale supplier initiatives across multiple markets.
• Strong commercial, analytical and project-management skills, with the ability to turn complex information into clear recommendations.
• Knowledge of third-party risk management and sustainable procurement practices.
• Experience using procurement systems such as Ariba, SAP or Coupa would be an advantage.
• Proven people leadership experience, ideally managing teams across different markets or locations.
• A collaborative and curious approach, with the confidence to navigate ambiguity, challenge established ways of working and take ownership from strategy through to delivery.
• A CIPS qualification or equivalent procurement certification would be an advantage.
• Fluency in English, both spoken and written, in a corporate environment.

What you’ll get:

• Comprehensive risk benefits including life assurance, critical illness cover and income protection.
• Competitive salary and annual bonus.
• Time to recharge, with 25 days’ holiday plus public holidays.
• Financial security, with a 10% employer pension contribution and salary sacrifice benefits including an EV Scheme and Cycle to Work.
• Private medical insurance for you and your family, enhanced sick leave and wellbeing support, plus affordable access to gyms and fitness courses.
• Enhanced family leave policies to support life outside work.
• Unlimited access to Udemy and continuous development opportunities.
• Modern work equipment, including a laptop and mobile phone with data for personal use.
• Regular wellbeing initiatives, team events and Allwyn-sponsored sports activities.
• A central London office, moments from Bond Street station.

Want to know what it’s really like at Allwyn? Dive into our culture, values and more on our Careers website.

We believe in the value of diverse teams. That’s why we welcome candidates with different experiences, perspectives and identities. Every talent is welcome here. Bring who you are, we’ll value it!

Does this opportunity sound exciting to you? Apply now, share your CV and take the next step in your career with Allwyn.