At a Glance
- Tasks: Lead exciting CRM campaigns for The National Lottery, driving player engagement and optimising communications.
- Company: Join Allwyn UK, a dynamic leader in the lottery industry with a mission to make a positive impact.
- Benefits: Enjoy competitive pay, generous leave, wellness support, and a culture that values inclusion and growth.
- Other info: Join a diverse team committed to sustainability and community impact.
- Why this job: Be part of a transformative journey that changes lives while working with innovative marketing strategies.
- Qualifications: Experience in digital marketing, campaign management, and strong analytical skills are essential.
At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact. We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across the USA and Europe. While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large-scale transformation journey by creating a National Lottery that delivers more money to good causes.
A bit about the role:
- Manage the development and execution of outbound communications activity supporting the National Lottery and across a particular set of the National Lottery suite of Games.
- Leverage existing as well new CRM capability to support continuous optimisation of campaign activity.
- Manage the player experience with marketing and insight teams to formulate a segment-based communications plan in relation to areas of ownership.
- Own, in conjunction with the Campaign Manager, the appropriate growth, active and retention KPIs relating to specific Game and marketing activity areas.
What you'll be doing:
- Responsible for delivering world class multi-channel CRM campaign activity in relation to Game/The National Lottery area of ownership.
- Work collaboratively with the Campaign Manager to develop and optimise player communications strategy and plans that build engaging relationships with National Lottery players.
- Work collaboratively with the Campaign Manager to leverage promotional incentives to drive additional value across Game/The National Lottery area of ownership ensuring we are optimising engagement and investment returns.
- Input into coordinating weekly and quarterly campaign activity and overseeing successful end to end delivery.
- Input into the evolution of the CRM Campaign Management Process to ensure successful and agile delivery of campaign activity.
- Work collaboratively with the Data teams to influence the data development roadmap and measurement KPIs to support campaign activity and implementation.
- Interpret information on player behaviour and attitudes from multiple sources to create insight that inform plans and briefs.
- Work collaboratively with the Campaign Manager to develop CRM strategies and outputs to support the National Lottery Consumer plan including key moments within the year and associated Game Events and Marketing activity (where relevant).
- Responsible for developing continuous ‘test & learn’ initiatives to drive campaign optimisation.
- Ensure overall compliance with GDPR and latest legislation relating to new communications channels, data approaches, promotions and messaging.
- Ensure relevant Participant Protection CRM initiatives are being reflected as per Game campaign requirements.
- Responsible for related Game, Campaign and player CRM KPIs including activation, retention, reactivation and x-sell rates.
- Support on ad-hoc projects as necessary across the department.
What experience we're looking for:
- Solid knowledge of digital retention marketing channels.
- Experience of campaign briefing and management.
- Experience working with media and creative agencies.
- Experience of email, SMS and app marketing.
- Good project management skills.
- Strong communication, presentation and analytical skills.
- Ability to plan and organise own workload, with the strong attention to detail necessary to ensure campaigns are executed thoroughly and competently.
- Ability to use Excel and PowerPoint to plan, gain insight from reporting and clearly demonstrate performance of campaigns.
- Practical knowledge of online marketing methods and tools.
- The individual ideally has experience with a known brand with an understanding of marketing within a regulated industry.
- Continually seeks to improve and be proactive.
Key Measures of Success:
- Successful scaling and optimisation of CRM Campaign activity.
About us:
At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet. Innovation - We pride ourselves on it! We're constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all. Giving back - Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license. Sustainability - Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We've already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. In addition, we're working with our value chain partners to develop a net zero target date. Empowering every voice - We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive - whether people play a game in a store or online, because when everyone can play, everyone wins.
An inclusive reward offering with wellbeing at the centre:
At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they're winners, driving positive change and making a real difference in communities.
Benefits:
- Company Bonus Scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Single Private Health Cover
- Complimentary Private Medical
- Income Protection
- Flexible Benefits - EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
- Enhanced Family Leave (Maternity, Paternity, Adoption)
- Wellness Allowance £500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding
We are a Disability Confident Leader which means we've taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job. If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team and we'll be happy to help.
Senior CRM Campaign Executive in Watford employer: Allwyn Entertainment
Allwyn UK is an exceptional employer dedicated to changing lives through the National Lottery, offering a vibrant work culture that prioritises innovation, inclusion, and employee wellbeing. With generous benefits such as a company bonus scheme, matched pension contributions, and a wellness allowance, employees are empowered to thrive both personally and professionally. Located in a dynamic environment, Allwyn fosters growth opportunities and champions a diverse workforce, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Campaign Executive in Watford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Allwyn Entertainment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Allwyn Entertainment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Allwyn Entertainment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Allwyn Entertainment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Campaign Executive in Watford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Allwyn Entertainment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Allwyn Entertainment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Allwyn Entertainment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Allwyn Entertainment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Allwyn Entertainment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Allwyn Entertainment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
