CRM Campaign Executive - Automations & Transactional in Watford

We'll talk a bit more about us further down the page, but for now - let's talk about the role and who we're looking for… A bit about the role… This role is focused on developing, executing and optimising outbound CRM campaigns across email, push, in-app and on-site channels to drive growth for The National Lottery. Working closely with the Campaign Manager, the role helps shape game-specific CRM strategies, supports continuous optimisation of campaign activity, and identifies new opportunities to maximise value across the portfolio of games. It also ensures all campaigns are delivered compliantly and in line with participant protection frameworks, helping to maximise returns to good causes. What you'll be doing…

• Support the delivery of multi-channel CRM campaign activity
• Work with the Campaign Manager to help develop and optimise player communication plans
• Assist with the planning and coordination of weekly and quarterly campaign activity
• Support the use of incentives and promotional mechanics to increase player engagement and value
• Use player data and insight to help inform briefs, plans and optimisation activity
• Collaborate with Data teams to support KPI tracking and campaign performance reporting
• Contribute to test-and-learn activity to help improve campaign performance
• Support consumer plans, key moments and game events through CRM activity
• Ensure campaign activity complies with GDPR, communication regulations and participant protection standards
• Monitor and report on performance against key CRM KPIs, including activation, retention and reactivation
• Provide support on ad-hoc projects across the CRM function as required
• Minimum of 2 years' experience of delivering CRM or retention marketing campaigns
• Good knowledge of delivering multi-channel CRM campaigns including email, app and SMS
• Experience of briefing, planning and optimising campaign activity
• Good experience of using Excel and PowerPoint to report on campaign performance
• Strong campaign management skills and ability to manage multiple initiatives
• Strong communication, presentation and stakeholder-management skills
• Experience working with agencies and creative teams
• Experience of working within a regulated industry would be preferred but not essential
• A proactive, optimisation-focused mindset with attention to detail

Key Measures of Success:

• Achievement of agreed commercial, engagement, activation and retention KPIs
• Successful delivery and optimisation of CRM campaign
• Demonstrable impact from test-and-learn and optimisation initiatives

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly, champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy. While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes., At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.

An inclusive reward offering with wellbeing at the centre At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they're winners, driving positive change and making a real difference in communities.

• Company Bonus Scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Single Private Health Cover
• Complimentary Private Medical
• Income Protection
• Flexible Benefits - EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
• Enhanced Family Leave (Maternity, Paternity, Adoption)
• Wellness Allowance £500
• Employee Assistance Programme
• Discounted Health Assessments
• Volunteering Days
• Matched Funding

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