Digital Product Manager – AI and Customer Acquisition (hybrid)

Digital Product Manager – AI and Customer Acquisition (hybrid)

Full-Time 63000 - 77000 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Lead innovative digital products and turn strategic visions into reality.
  • Company: Join Allstate, a leader in tech-driven insurance solutions.
  • Benefits: Enjoy competitive salary, hybrid work, and continuous learning opportunities.
  • Other info: Be part of a winning team focused on growth and community impact.
  • Why this job: Make a real impact with cutting-edge AI technology in a supportive environment.
  • Qualifications: 4+ years in product management and experience with AI technologies required.

The predicted salary is between 63000 - 77000 £ per year.

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. For more than 90 years, our innovative drive has kept us a step ahead of our customers' evolving needs.

Your role in the team: As a Digital Product Manager, you will turn strategic vision into tangible outcomes, whether through a story, a design or code. Your hands‑on work with raw data will generate meaningful, actionable insights that influence the direction of your product team and surrounding teams. The role calls for innovative thinking, independent execution, clear communication, and agile problem‑solving. You learn and adapt quickly, using software, data, analytics, and other tools to understand and tackle complex problems. Working through problem statements and defining success before the team writes code, you contribute to architecture, user experience and business discussions to drive collective success. You will join a growing product management team focused on Enterprise Customer Acquisition System (ECAS). As part of this team, you embrace evolving projects and goals, dedicate time to continuous learning and improvement, and take initiative while keeping the bigger picture in focus. Your contribution spans design sessions, analytical discussions and retrospectives, using new modelling techniques or tools to innovate and collaborate with technical and non‑technical teammates to define product goals and execute a shared strategy.

Key responsibilities:

  • Craft and execute a comprehensive product roadmap, prioritising features and enhancements and ensuring alignment across the product portfolio to meet product goals.
  • Collaborate with stakeholders to understand user needs, define problem statements and establish what must be true to achieve intended outcomes before development begins.
  • Advocate for and design seamless user experiences, from concept through to execution.
  • Own and refine the product backlog, translating prioritised needs into clear user stories and acceptance criteria, and partner with engineering teams on Agile planning and delivery.
  • Partner with engineering, architecture and data teams to identify and deliver Generative AI use cases, validating feasibility, output quality and user value through prototypes and experiments.
  • Define and track product success measures, analysing usage, user feedback and performance data to evaluate outcomes and guide continuous improvement.
  • Coordinate product releases and adoption activities with cross‑functional teams, managing dependencies, delivery risks and readiness to support successful launches and ongoing use.
  • Communicate product priorities, progress and trade‑offs to technical and non‑technical stakeholders, building alignment on decisions, expectations and business value.

Essential Skills:

  • All candidates must have the legal right to work in the UK. Allstate is unable to provide sponsorship for this position.
  • Minimum 4 years’ hands‑on experience in product management, building products, with a demonstrated track record of product execution.
  • Minimum 1 year’s hands‑on experience working with Google AI, Azure Cognitive Services or AWS Machine Learning.
  • Experience integrating Generative AI into products.
  • Proficiency in Agile methodologies, including iterations, point systems and refinement, with the ability to adapt and work effectively through ambiguity.
  • Demonstrated ability to navigate complex data, independently analyse and query it to identify insights and patterns, and use findings to inform product decisions.

Desirable Skills:

  • Experience executing and scaling products using Generative AI or Agentic AI.
  • Working knowledge of SQL and coding skills in Python.

This job does not have supervisory duties.

What do you get in return?

  • As well as receiving a competitive annual salary, our reward package includes:
  • Corporate bonus scheme
  • Pension scheme
  • Annual performance-related pay reviews
  • Life assurance and income protection
  • Flexible working options
  • Hybrid working
  • Private medical and dental insurance
  • Access to an employee assistance programme
  • Discounted gym membership
  • Two paid volunteering days each year
  • Cycle to work scheme

Be part of a high‑performing, socially responsible organisation where your work has purpose, and your growth is supported every step of the way.

Digital Product Manager – AI and Customer Acquisition (hybrid) employer: Allstate Insurance

Allstate Insurance fosters a collaborative work environment where employees are encouraged to innovate and adapt quickly to changing needs. The company offers opportunities for professional growth through hands-on roles that involve data analysis and strategic execution. Employees benefit from a culture that values clear communication and agile problem-solving, making it an attractive place for those looking to make a meaningful impact.

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Contact Details:

Allstate Insurance Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Digital Product Manager – AI and Customer Acquisition (hybrid)

✨Join Product Management Meetups

Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Allstate Insurance!

✨Show Off Your Product Sense

Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Allstate Insurance would be by your initiative!

✨Utilise Online Communities

Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.

✨Leverage Your University Network

If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Allstate Insurance through your school's career services!

We think you need these skills to ace Digital Product Manager – AI and Customer Acquisition (hybrid)

Product Management
Agile Methodologies
Generative AI Integration
Data Analysis
User Experience (UX) Design
Stakeholder Management
Google AI

Some tips for your application 🫡

Show Off Your Product Passion:When applying for a product management role like Digital Product Manager – AI and Customer Acquisition (hybrid), let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!

Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!

Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.

Tailor Your CV to the Role:Make sure your CV is tailored for the Digital Product Manager – AI and Customer Acquisition (hybrid) position at Allstate Insurance. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!

How to prepare for a job interview at Allstate Insurance

✨Understand the Product Life Cycle

As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.

✨Showcase Your Cross-Functional Skills

Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.

✨Prepare for Case Studies

In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.

✨Know Your Metrics

Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.