At a Glance
- Tasks: Lead and deliver Allsop's marketing, brand, and communications strategy.
- Company: Join one of the UK's top property consultancies with a friendly, open culture.
- Benefits: Competitive salary, discretionary bonus, and 23 days annual leave.
- Other info: Work in a sociable, non-bureaucratic setting with excellent career growth opportunities.
- Why this job: Make a real impact in a dynamic environment while developing your marketing leadership skills.
- Qualifications: Senior marketing experience, strong communication skills, and a collaborative mindset.
The predicted salary is between 40000 - 50000 £ per year.
Reporting to the Chief Finance and Operations Officer, the Head of Marketing is responsible for leading and delivering Allsop's firmwide marketing, brand and communications strategy. This is a strategic leadership role responsible for protecting and enhancing the Allsop brand, supporting business development across all teams and ensuring the firm's marketing activity reflects its market-leading reputation. The role combines strategic planning with operational delivery, leading a small in-house team alongside a range of external specialist agencies. Working closely with the firm's leadership and Equity Partners, the Head of Marketing will develop initiatives that strengthen client engagement, generate business opportunities, enhance employee communications and position Allsop as one of the UK's leading partner owned property consultancies.
KEY DUTIES & RESPONSIBILITIES
- Develop and deliver the firm's marketing and communications strategy aligned with the firm's business objectives.
- Advise the COO/CFO, Operations Board and Partners on marketing priorities, opportunities and investment.
- Working closely with team heads, develop annual marketing plans and budgets, ensuring effective allocation of resources.
- Monitor marketing performance, ROI and campaign effectiveness, reporting regularly to senior leadership.
- Identify new marketing opportunities, technologies and channels to support business growth.
Brand & Corporate Communications
- Act as custodian of the Allsop brand, ensuring consistency across all internal and external communications.
- Oversee the firm's visual identity, messaging and brand guidelines.
- Lead corporate communications including firm announcements, business updates and major corporate initiatives.
- Manage the firm's reputation through proactive communications and PR activity.
Business Development Support
- Partner with all teams to develop marketing campaigns supporting business development objectives.
- Produce high-quality marketing collateral, presentations, credentials and client materials.
- Support major bids, tenders and strategic client initiatives.
- Develop marketing initiatives that strengthen client relationships and generate new business opportunities.
Digital Marketing
- Lead the firm's digital marketing strategy across website, email marketing and social media.
- Develop and oversee content strategies across all digital platforms.
- Monitor website performance, SEO, analytics and digital engagement.
- Evaluate and implement emerging marketing technologies including AI and automation where appropriate.
Publications & Content
- Oversee production of All Magazine and the firm's quarterly Market Updates.
- Ensure all publications reflect the firm's expertise and reinforce its market position.
- Develop thought leadership content working alongside Partners and subject matter experts.
- Lead the firm's corporate events strategy.
- Support divisional events, seminars and networking activity.
- Oversee charity partnerships, ESG-related events and sponsorship opportunities.
- Identify opportunities to enhance Allsop's external profile across the property industry.
Leadership
- Lead, develop and mentor the Marketing team.
- Build strong relationships with Equity Partners, Team Heads, Operations colleagues and EAs within the client facing teams.
- Manage external suppliers including PR, SEO, design, media buying and digital agencies.
- Encourage collaboration across the business to ensure marketing activity supports firmwide objectives.
Projects & Innovation
- Lead marketing aspects of strategic firmwide projects including website development, branding initiatives and internal communications.
- Keep abreast of developments in marketing technology, digital communications and the wider property sector.
- Drive continuous improvement in marketing processes, systems and reporting.
MAIN CAPABILITIES AND QUALIFICATIONS
- Senior marketing leader with substantial experience developing and implementing marketing strategies.
- Experience advising senior stakeholders, building trusted relationships and working in a collaborative way.
- Experience managing marketing teams and external agencies, providing direction, feedback and guidance.
- Strong commercial awareness with experience supporting business development within a professional services environment.
- Excellent written and verbal communication skills; comfortable presenting to and engaging with senior stakeholders.
- Strong project management and organisational skills.
- Experience managing budgets and evaluating marketing performance.
- Excellent understanding of digital marketing, brand management and communications.
- Experience within professional services or property is highly desirable.
WHY WORK WITH US?
- Our approach at Allsop can be summed up as friendly and professional with a lively and open working environment.
- We recognise the importance of helping individuals develop and we ensure that they have the expert knowledge and skills to provide a first-class service to our clients.
- We know that our people are our main asset and we go to great lengths to look after them.
- An owner managed business with around 250 staff operating in London, Leeds and Manchester.
- One of the UK's most successful property consultancies.
- No 1 UK Property Auction House with dedicated commercial and residential teams.
- Friendly and fun place to work.
- Non bureaucratic with a sociable, collegiate culture.
- This role will be based in our recently refurbished London West End office with some flexibility to work from home one day per week.
WHAT WE OFFER
- A key role in leading the firm's Marketing function, working closely with the firm's partners, client facing teams and CFO/COO.
- Competitive base salary plus discretionary bonus.
- Annual leave: 23 days per annum plus.
Head of Marketing employer: Allsop LLP
Allsop is an exceptional employer, offering a vibrant and collaborative work culture that prioritises employee development and well-being. With a focus on strategic leadership in marketing, the Head of Marketing will thrive in a friendly environment where open communication and teamwork are encouraged, alongside competitive benefits such as private healthcare and generous annual leave. Located in the heart of London’s West End, this role provides unique opportunities to engage with a diverse team and contribute to one of the UK's leading property consultancies.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Allsop LLP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Allsop LLP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Allsop LLP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Allsop LLP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Allsop LLP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Allsop LLP:Show us that you’ve done your homework! In your application, briefly mention what you admire about Allsop LLP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Allsop LLP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Allsop LLP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Allsop LLP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
