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- Tasks: Drive revenue growth by building relationships with top design firms and influencing product specifications.
- Company: Join a fast-growing, innovative company in the acoustic felt market.
- Benefits: Competitive salary, autonomy, and opportunities for rapid career growth.
- Other info: London-centric role with regular client meetings and showroom engagement.
- Why this job: Take ownership of high-value accounts and make a real impact on company growth.
- Qualifications: 5-10 years experience in commercial interiors and strong relationship-building skills.
The predicted salary is between 60000 - 80000 £ per year.
To drive revenue growth by embedding AllSfar products within the UK’s leading design & build firms through deep, strategic relationships with interior designers. This role owns a portfolio of high-value (“Super Platinum”) accounts and is responsible for influencing specification at design stage, ensuring AllSfar products are consistently designed into projects and converted into orders. The role combines business development and account management, with full accountability for revenue performance, while working cross-functionally with estimating, marketing, and the wider sales team to maximise conversion and scalability.
Key Focus Areas / Responsibilities
- Strategic account ownership of top-tier London design & build firms
- Relationship development with designers at all levels (junior to design director)
- Driving product specification at design stage
- Revenue generation from assigned accounts (quotes → orders)
- Showroom utilisation to influence and convert customers
- Ongoing account penetration across multiple business units within each firm
- CRM discipline and pipeline management (Pipedrive)
Key Tasks and Activities
- Build and maintain strong relationships with interior designers across assigned accounts, ensuring AllSfar is a go-to specified supplier
- Identify, map, and penetrate multiple teams/business units within each account (treating each as a distinct opportunity)
- Secure and attend regular face-to-face meetings, showroom visits, and project discussions
- Deliver presentations, lunch & learns, and CPDs to drive product awareness and specification
- Generate and track project opportunities from early design stage through to order
- Work closely with estimators to develop accurate, competitive quotes
- Actively manage pipeline in CRM with accurate values, stages, and close dates
- Drive projects through from specification to order, maintaining influence with contractors and stakeholders where required
- Bring customers into the showroom to create engagement and strengthen product connection
- Collaborate with marketing and sales to support campaigns, events, and account engagement strategies
- Maintain high activity levels (meetings, calls, follow-ups) to ensure consistent pipeline growth, focusing on high pay-off activities only
Competencies and Skills
- Proven experience (5–10+ years) within the commercial interiors / workplace / design & build sector is essential
- Existing relationships with London-based design & build firms and interior designers is strongly preferred
- Demonstrable track record of generating revenue through specification-led sales
- Strong understanding of how design & build firms operate, including project lifecycle and decision-making structures
- Ability to navigate and influence multiple stakeholders across different teams within the same organisation
- Highly effective relationship builder — confident, credible, and comfortable engaging at all levels
- Strong commercial awareness with clear accountability for revenue delivery
- Skilled in managing complex, high-value accounts with multiple concurrent opportunities
- High level of emotional intelligence and communication skills
- Disciplined in CRM and pipeline management
- Self-motivated, proactive, and comfortable operating with autonomy
Other Information
- Role is London-centric, with regular in-person meetings across client offices and the AllSfar showroom
- High emphasis on showroom usage as a core sales tool
- Requires close collaboration with internal teams (sales, estimating, marketing)
- AllSfar is a fast-growing, highly innovative business within the acoustic felt market, with a clear trajectory toward market leadership
- The company offers a strong platform to succeed, including a wide and differentiated product range, market-leading colour offering, significant UK stock holding and London-area manufacturing capability
- This role represents a genuine opportunity to take ownership of high-value, under-penetrated accounts and drive rapid growth
- The successful candidate will play a key role in expanding AllSfar’s presence within top-tier firms and will quickly become a central contributor to the company’s revenue growth
- Suited to high-performing individuals who want to step into a more influential, high-impact position within a growing business
Business Development Manager employer: AllSfär
Contact Detail:
AllSfär Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Get to know the industry inside out! Research the top design & build firms in London and understand their projects, values, and key players. This knowledge will help us tailor our conversations and show that we’re genuinely interested in their work.
✨Tip Number 2
Networking is key! Attend industry events, workshops, and exhibitions where interior designers hang out. We should be making connections, sharing ideas, and getting our name out there. Don’t forget to follow up with new contacts afterwards!
✨Tip Number 3
Show off our products! Use the showroom as a powerful tool to engage potential clients. Invite designers for presentations or lunch & learns to showcase how AllSfar can elevate their projects. Let’s make it an experience they won’t forget!
✨Tip Number 4
Stay organised and proactive! Keep our CRM updated with all interactions and opportunities. Regularly check in with clients and follow up on leads. The more consistent we are, the more likely we are to convert those opportunities into orders!
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Development Manager. Highlight your experience in the commercial interiors sector and any existing relationships with design & build firms. We want to see how you can drive revenue growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our mission at AllSfar. Don’t forget to mention your strategic relationship-building abilities!
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. Did you increase revenue or secure key accounts? We love numbers that demonstrate your impact, so make sure to include them!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Let’s get started on this journey together!
How to prepare for a job interview at AllSfär
✨Know Your Accounts
Before the interview, dive deep into the top-tier design & build firms you’ll be working with. Understand their projects, key designers, and how AllSfar products can fit into their work. This knowledge will help you demonstrate your strategic thinking and show that you're ready to hit the ground running.
✨Showcase Your Relationships
Be prepared to discuss your existing relationships with interior designers and how you've successfully influenced specifications in the past. Share specific examples of how you've built rapport and trust, as this role heavily relies on strong relationship management.
✨Demonstrate Your Sales Acumen
Highlight your experience in generating revenue through specification-led sales. Bring along metrics or case studies that showcase your success in driving product specifications and converting quotes into orders. This will illustrate your ability to deliver results and manage high-value accounts.
✨Engage with the Showroom Strategy
Since showroom utilisation is key for this role, think about how you would leverage showroom visits to engage clients. Prepare ideas for presentations or events that could enhance customer connection with AllSfar products, showing your proactive approach to driving sales.